Digital to Foot Traffic - Online Marketing Guide for Retail Stores

Antoni Watt is a digital nomad who moved to Hong Kong 12 years ago to do export and trading out of China. He is one of the creators of CASHCOWPRO, an Amazon software tool which includes all the features you need to grow your Amazon business. He is an Amazon expert with software experience background who will give light to our Amazon questions.

During the episode, Antoni gives tips and strategies on how to convert traffic to your retail stores using Amazon. He gives us a better understanding of how the marketing in Amazon works and increase the rank of our products. He explains what their newly developed software, cashcowpro, does and how it helps run and grow your Amazon business.

Links:

Software: Cashcowpro.com

Antoni's email: [email protected]

Time Stamps:

00:38 – Antoni's background

01:48 – Retail stores on Amazon

03:58 – Building traffic on Amazon

05:43 – Amazon advertising

06:21 – Location-based products

07:20 – Their software and what it does

09:23 – SEO tips to rank higher

11:34 – Dual strategy

13:58 – Delivery and time competence

21:53 – Pricing on Amazon

23:49 – The Cashcowpro

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Sam Marks is the co-host of Invest Like A Boss Podcast and co-founder of Coworker which connects the global coworking industry. He is an entrepreneur and investor who concentrates on scalable start-ups. He is always updated with new trends which makes him a huge success in starting up a business.

During the episode, Sam reveals strategies in starting up a coworking business. Since remote workers have grown vastly over the past few years, coworking businesses have also been developing. He gives tips on how to make this business appealing to people and what to consider when creating one.

Links:

Coworker.com

Discussed:

Kevin She's Episode on ILAB

Time Stamps:

01:51 – Why he and his co-host started Invest Like A Boss Podcast?

03:25 – Learning and takeaways from their podcast

05:11 – Why they created Coworker?

07:25 – The idea of coworking office

08:22 – Their office model

09:58 – What appeals to people more than price?

12:36 – The future of coworking spaces

21:10 – What to consider when starting a coworking business

25:56 – Ad strategy for Coworker

27:35 – Blogs and contents of Coworker

29:01 – How to be updated with new trends

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Tina G is the founder of Pandasia Digital, a performance and data-driven Digital Marketing agency based in Hong Kong helping companies grow online. She is a former Google and Facebook employee with seven years of experience in Digital Marketing.

On this episode, Tina explains the basic functions of digital marketing agencies. She discusses the difference between Google and Facebook Ads in effectively converting digital customers to retail stores. She also gives tips for brick-and-mortar store owners on how to compete with online retailers.

Links:

Pandasiadigital.com

Time Stamps:

00:39 – Tina's new agency

02:13 – Agencies in Asia vs. the U.S.

04:02 – How she helps people decide between Facebook and Google

07:27 – Examples of using the two platforms in promotion

11:33 – Google inflation

13:21 – Why agencies exist?

14:24 – Frustrations in Asian agencies

20:22 – Advancements in Facebook and Google

26:45 – Competing with online retailers

29:34 – Google and Facebook competing in the market

32:42 – Facebook or Youtube?

35:28 – Future of Tina's agency

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Google AdWords is an online advertising service developed by Google for businesses wanting to display their ads on Google and its advertising network. Google, being one of the largest online platforms used by people, is a perfect place for your ads. With this, Google has been updating AdWords in order to provide the most effective advertising service.

This episode is a review on 14 out of 27 different updates of Google AdWords based on an article published in The WordStream Blog, "The Year in AdWords: The 27 Biggest Stories of 2017". As a digital marketing expert, Scott Jensen shares his views on what these updates associate, how these influence your ads, and how these affect traffic in your businesses.

Links:

Article - The Year in AdWords: The 27 Biggest Stories of 2017

Time Stamps:

01:51 – The New AdWords Experience

06:33 – The Flagging Value of a #1 Organic Ranking Puts a Premium on PPC

07:34 – Major Changes to How Google Spends Your Budget

09:41 – Ad Variation Allows for Fast, Efficient A/B Testing

10:59 – Exact(ish) Match Keywords

13:17 – Custom Intent Audiences

16:31 – Promotion Extensions Simplify Sharing HOT DEALS

24:10 – If Functions Enable Bespoke Copy

26:08 – The Impact of Expanded Test Ads

26:27 – Major Changes to Ad Rotation Settings

27:28 – Life Events Targeting for Everyone

31:19 – New and Improved Quality Score Reporting

35:07 – Customer Match Expanded

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Andy Ann is the CEO and founder of NDN Group, a digital media and advertising firm, which provides clients expertise in new media, digital advertising, and marketing solutions that would bring their brand to a whole new level. Andy also founded Hot Mob, one of the leading mobile advertising companies in Hong Kong. He is also the man behind Darizi.com, a Web 2.0 Wedding Portal for China. Andy is certainly at the top of his game in digital marketing.

On this episode, he reveals the secret on how to create a successful campaign for retail stores. He teaches strategies on how to build a relationship with the audience that will eventually turn into customers. He shares his own experiences in running and managing a digital media and advertising firm. Above all, he gives away tips on what to look for in selecting the right digital agency for your business.

Links:

Website - www.ndn.com.hk

Facebook - New Digital Noise

Time Stamps:

01:16 – Who is Andy Ann?

07:17 – Content marketing strategies

09:04 – What is NDN Group composed of?

10:15 – Successful campaigns for retailers

20:31 – Tech vs. Marketing Agencies

21:51 – What every business owner should understand

22:59 – A/B testing

29:04 – Google over Yahoo on paid ads

32:04 – Different digital agencies

35:39 – The Ireland trip

37:01 – Andy Ann's legacy

44:57 – What to look for in a digital agency?

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Douglas White is a digital marketing strategist, particularly in social media marketing. He has over 25 years of experience and has lived and worked in 23 different countries. He is a University lecturer, experienced speaker, trainer, and most importantly, a social media marketing expert.

This episode talks about digital marketing strategies using one of the biggest online platforms that people use - and that is social media. Doug explains how social media, especially Facebook, helps businesses collect customer data and increase conversions. He talks about the new Facebook developments, the B2B and B2C marketing, and the social media tools that would help drive customers to your retail stores.

Listen to DTFT 7 on iTunes here or subscribe on your favorite podcast app.

Links:

LinkedIn

Email address - [email protected]

Time Stamps:

01:47 – The journey to Hong Kong

06:36 – How he got into Digital Marketing

09:50 – Advantages of Social Media Marketing

11:17 – Facebook vs. Google

13:09 – Customer segmentation

18:16 – Facebook on customer segmentation

19:34 – Facebook's developments over the years

20:24 – Lookalike audience on Facebook

25:03 – B2B vs. B2C Marketing

28:34 – Recommendations for Retail Store owners

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Cameron Urry is a Multi-year Marketing Expert with over 15 years of experience in the industry. He joins this episode to talk about Search Engine Optimization (SEO) which is one of the key elements in digital marketing. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

To give a better understanding of how SEO works and how it helps increase traffic to your business, Cameron shares his expertise on the process. He teaches techniques on how to utilize SEO effectively including writing quality content, personalization, and location targeting.

Listen to DTFT 6 on iTunes here or subscribe on your favorite podcast app.

Links:

Adigma.io

Time Stamps: 02:43 – Early days of SEO 05:04 – Useful content writing 06:41 – Creating quality content 13:53 – Personalization for conversion optimization 18:32 – Location targeting 20:25 – Driving hyper-localized traffic 27:27 – Accelerated Mobile Pages 32:27 – Progressive Web App 38:10 – First steps in starting a business 41:18 – Voice commends taking over SEO

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Jon Quinton is a Digital Marketing Consultant at Overdrive Digital, a company that helps businesses grow through digital marketing, including support with paid social and SEO campaigns. He has several experiences in online marketing for over 10 years and has speaking engagements at several conferences relative to the industry.

We have discussed paid search campaign in our previous episodes; and on this one, we talk about paid social campaigns primarily on Facebook, which is one of the most used social platforms on the internet. Jon shares tips and strategies on how to use Facebook in increasing conversions for your businesses. He explains the methods for Facebook targeting and effectively setting up ads. Listen to this conversation and learn how paid social works, how to use it, and how to convert Facebook users into customers.

Listen to DTFT 5 on iTunes here or subscribe on your favorite podcast app.

Links:

Company - Overdrivedigital.co.uk

Email - [email protected]

Time Stamps: 01:11 – Jon and the company 05:39 – Difference between Paid Search and Paid Social 07:32 – Stores that work best with Paid Social 12:00 – Facebook's targeting in terms of location 14:03 – Promotional setting 19:07 – Facebook ad strategies for multi-item stores 21:09 – Lookalike Audiences 25:24 – Managing a Facebook fan page 27:52 – Ad setting for stores with several branches 32:43 – Paid Social in the next years 37:03 – New technologies in relation to advertising 38:33 – Tips for people new in Paid Social

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Gabe Thayn joins us again this week for another episode on local paid search strategies that will help retailers increase their traffic and grow their businesses. He has worked for paid search marketing technology for most of his career and has expanded his knowledge and expertise on the subject.

This is the second part of the conversation where Gabe shares unique insights and useful information on effectively using paid search to gain more customers. These include stirring traffic, offline campaign, and attribution models. He also shares his vision on the future of local paid search and how it works better than other traditional advertisements.

To learn more about Local Paid Search Strategies, listen here for the first part of this conversation.

Listen to DTFT 4 on iTunes here or subscribe on your favorite podcast app.

Links:

LinkedIn

Adigma.io

Time Stamps:

0:41 – Stirring traffic/customers

2:20 – Paid Search campaign vs. Display Ads

4:04 – Keywords strategies

9:12 – Local Paid Search in the coming years

10:31 – Dynamic Keyword Insertion

13:02 – Offline campaign and ads

16:02 – Attribution models

19:32 – ADIGMA and its services

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Gabe Thayn is a paid search genius with a vast experience in paid search campaigns for over 8-10 years. He is the man behind Adigma, a data-driven, innovative marketing technology company which uses custom built, data-driven paid search marketing structure to create an individualized toolset for businesses.

This is the first part of a very informative episode on paid search campaigns. Gabe discusses the beauty of paid search and how it improves traffic for retail stores. He shares strategies on how to set up a paid search campaign, how to increase conversions, and how to effectively advertise businesses. He gives away paid search marketing tips to boost your campaign and grow your business.

Listen to DTFT 3 on iTunes here or subscribe on your favorite podcast app.

Links:

Find out more about Kevin and Scott here.

Time Stamps:

1:11 – Gabe's background

2:58 – Advantages of paid search

3:50 – Local vs. Global paid search

8:20 – Setting up a paid search campaign

11:32 – How much should you bid for advertising?

14:19 – Tracking conversions

16:41 – Cross-device conversions

19:06 – Mobile and desktop front

23:35 – When to turn off conversions?

25:03 – Mistakes in paid search bidding

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