In this episode, we talk about Facebook and Google Advertising for your small business marketing. Please LIKE or SUBSCRIBE for more!
In this episode, we talk about Facebook and Google Advertising for your small business marketing.
Please LIKE or SUBSCRIBE for more!
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05:18 What is Pay-per-Click or PPC advertising?
06:37 Facebook Ads vs. Google Ads
09:42 Facebook ad basic structure and tactics
11:46 Facebook ad 3-level structure
12:07 Facebook ad 3 campaign types
14:07 Facebook budget strategy
17:03 Facebook ad set or Google ad group
19:08 Facebook pixels and Google tag
24:12 Google keyword inspector
27:26 Facebook Ad library
28:53 Sample use cases (digital products and retail)
32:08 How to build a marketing team for online advertising
35:17 As a small business, how much effort should you allocate in online advertising?