Direct Approach with Wayne Moorehead

Wayne Moorehead is joined by Nick Martinez, The Keto Dad and Independent Prüvit Distributor. Nick shares how social media helped him cultivate his Keto Dad brand that currently reaches more than 2 million people each month and how social works in conjunction with face-to-face relationships. He shares how he develops trust with followers and his strategy for growing social capital and explains why creating authenticity in an online environment is critical.

Wayne Moorehead is joined by Joni Rogers-Kante, Founder, CEO and Chairwoman of SeneGence. They talk about how her love for beauty and passion for business led to building a globally recognized direct selling company. Joni also explains how SeneGence is preparing for the future with the use of technology including virtual reality and AI, and how the company is deploying NFTs as an innovative resource to broaden their customer acquisition strategies. Finally, she discusses the importance of product development and shares the one thing she says, in hindsight, would have saved them a lot of time and money over the last 23 years.

Wayne Moorehead is joined by Greg Provenzano, President and Co-Founder of ACN, Inc. Greg and Wayne talk about how he discovered the world of direct selling and how he used his lack of career options as a vehicle for success. Greg also explains how the company's massive, frequent in-person events were instrumental in the company's growth and why it's so important to break through people's limiting beliefs to find success. He also talks about the role of personal development in direct selling and explains why this is the perfect time for the channel to grow.

Wayne Moorehead and his guest, Amare Global CEO Jared Turner, talk about why he left his career as an international lawyer to join the direct selling channel, leading with purpose and one of the most pressing topics of today's headlines—mental wellness.

Wayne Moorehead is joined by Sarah Shadonix, Founder and Chief Executive Officer of Scout & Cellar. Sarah and Wayne talk about why she entered the wine industry and where she found inspiration for developing a new business model for selling wine. Sarah shares why she chose direct selling over traditional retail, how their Clean Crafted Commitment drives transparency and innovation in their product strategy. And, how that same core pillar is helping drive a renewed focus on simplicity.

Wayne Moorehead is joined by Kevin Guest, Chairman of the Board and Chief Executive Officer of USANA. Kevin and Wayne discuss the key elements to USANA's growth and why slow and steady growth has been so beneficial to the company. Kevin also talks about the importance of core values and how they affect the company culture, and he looks at recognizing the difference between the customer's experience and the distributor's experience—and why it matters.

Wayne Moorehead is joined by John Licari, Chief Operating Officer of Total Life Changes. John and Wayne discuss the value of attitude and how John's passion for the direct selling model has played a key role in his success. John also shares what he believes all direct selling companies can learn from Amazon, why it's important to rethink legacy sales model for a digital generation and why collaboration amongst companies in the channel is our best bet for the future.

Wayne Moorehead is joined by Dallin Larsen, Founder and Chairman of Vasayo. Dallin and Wayne discuss the value of relationships and the importance of recognition in direct selling. They also talk about how what makes a great leader, what today's leaders should be doing to prepare for the future, and then they'll talk about some of the changes taking place in the industry—and what that means to all of us.

Wayne Moorehead is joined by Logan Stout, Founder and Chairman of IDLife. Logan and Wayne discuss how to create a culture that attracts the right people and why personalization is so important to the future of direct selling and why vulnerability is the key to connectivity. Logan also shares how their focus on culture and applying a personalized philosophy to their employees and work environment has resulted in high staff retention rates.

Wayne Moorehead is joined by Brian Underwood, Co-Founder & CEO of Prüvit and Terry LaCore, Founder & CEO of LACORE Enterprises. Terry, Brian and Wayne talk about how they built Prüvit into a multimillion-dollar company, what they've learned, and what they would have done differently. They also talk about the impact of Amazon on the direct selling industry, how leaders can use it as a tool for growth. Plus, they give a behind-the-scenes look into Prüvit's recent merger with at-home meal kit company Sunbasket to create PSB Holdings, a new company valued at $1.3 billion.