Direct Approach with Wayne Moorehead

Larry Thompson and Wayne Moorehead discuss what has changed in direct selling, what hasn't, and what it means both to companies and distributors. They also talk about the importance of learning the fundamentals and the significance of understanding the dynamics of audience, language and behavior.

Wayne and his guest Travis Garza, President of Sales and Marketing at Plexus Worldwide, discuss how the way people shop and communicate has changed in the digital age and what that continues to mean for direct selling customers. They also talk about how the language of direct selling has changed, how technology has extended the industry's reach and the importance of using data properly to create a more consumer-centric experience.

Wayne is joined by Lynne Coté, President and CEO of Princess House. Lynne and Wayne discuss how she created a strategy to turn a three-year decline in sales around and how the challenges of the pandemic also provided the opportunity to create greater connection between the Princess House brand and its customers. Lynne also talks about the importance of meaningful relationships in direct selling and how departmental journey visions help create a blueprint for the future.

Wayne is joined by Tyler Whitehead, Chief Executive Officer of Arbonne. Tyler and Wayne discuss how to manage growth within the company while maintaining the core values of purpose and connection. Tyler also talks about why it's important to keep technology in perspective, how to keep the focus on the customer and distributor in a tech-driven world, and why it's important to balance human connections with digital ones.

Wayne is joined by John T. Fleming, author of the new book, Ultimate Gig: Flexibility, Freedom, Rewards. John and Wayne discuss the rise of the gig economy, what independent contractors are looking for, and how that is changing what companies must do to attract and retain this new generation of workers. John also shares why women play such an important role, how the drivers behind choosing a career have changed in the gig economy—and why direct selling is poised to become the ultimate gig.

Wayne is joined by Jill Blashack Strahan, Founder and Chief Executive Officer of Tastefully Simple. Jill and Wayne discuss some of the important lessons Jill learned in navigating her company’s turnaround from an 11-year decline. Jill also shares the important role that changing her way of thinking played in the company’s success and why it’s important for leaders to practice self-care to help their companies thrive.

Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech. Al and Wayne discuss the vital role that momentum plays in the direct selling industry and explains why it must be an “inside job.” Al also talks about how returning to customer obsession can transform a business from the inside out and gives actionable advice on how to build that obsession and why it often comes down to getting back to the basics. And finally, Al explains why every leader needs to pay attention to the KPI of trust. 

As we charge into 2022, what better way to move forward than to take a quick look back for motivation and inspiration? In this bonus episode, host Wayne Moorehead shares his favorite moments and takeaways from Season 1. We invite you to sit back and enjoy the “CliffsNotes” version of the first season for a recap of the insights and real talk about direct selling that you won’t find anywhere else.

Wayne is joined by Jason Dorsey, President of the Center for Generational Kinetics. Jason and Wayne talk about how the channel, in general, missed the boat when it came to attracting Millennials early on—and why direct selling companies must avoid a repeat with this once-in-a-generation moment with Gen Z. Jason also shares more fascinating insights from his new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.

Wayne is joined by John Parker, Chief Sales Officer and Regional President West of Amway. John and Wayne talk about how the direct selling industry is changing and what that means both to companies and distributors. John also talks about the importance of diversity and inclusion and the positive impact it makes both for customers and IBOs, and provides insights on such timely issues as work/life integration, the impact of social media, how the gig economy is shaping the future of direct selling, and how to attract the next generation of leaders and sellers.