Direct Approach with Wayne Moorehead

Today's guest is Amber Olson Rourke, Co-Founder and Chief Sales and Marketing Officer of Neora. Amber leads Neora’s brand strategy, product development, creative services, sales, PR, communications, digital marketing, social media and events.

Wayne and Amber will share how the pandemic has allowed the channel’s tech-savvy companies to bring their customers even closer. And don’t miss Amber’s key tips on building a meaningful, memorable customer experience at every touchpoint.

In this episode of Direct Approach, Wayne is joined by Brian Underwood, Co-Founder and CEO of Prüvit. Brian is a successful entrepreneur, thought leader, international speaker and philanthropist. He’s also the host of the top-rated business podcast, Be You with BU.

Wayne and Brian share their thoughts on how community-based marketing creates an emotional connection between you and your customers. And don’t miss Brian’s key tips on how to organically become a direct selling category frontrunner.  

In our second episode of Direct Approach, Wayne is joined by Heather Chastain, Founder and CEO of Bridgehead Collective. Heather brings an impressive understanding of sales, marketing, manufacturing and operations–all gained through 20 years of experience at direct selling powerhouses Shaklee, Arbonne and BeautiControl.

Wayne and Heather discuss strategies and solutions designed to elevate your brand and share their thoughts on creating a culture that maintains the founder’s vision while letting new voices and ideas flourish. Listen now

The debut episode of the brand-new DSN podcast, Direct Approach with Wayne Moorehead, is here! 

In our first episode, Wayne is joined by Mark Stastny, CMO at Scentsy. Mark will share how they are managing their season of renewal—both in the field and at corporate as well as Scentsy’s proven method to successfully conquer any problem, every time!

A new podcast by Direct Selling News, Direct Approach will explore insights and fresh approaches to some of the channel’s biggest and most persistent challenges. Hosted by industry expert Wayne Moorehead, you can expect casual, fast-paced and direct conversations as we cover topics like customer acquisition and retention, consistent and effective messaging, reputation management, the ever-changing role of marketing in our channel, emerging trends and a lot more.

Wayne will be joined by some of the leading marketers and innovators in direct selling to share their wisdom and experience with you! We’ll bring you practical advice, simple strategies and straightforward action items, each designed to motivate your field, inspire your customers and further your brand’s reach and impact.

Meet your host:

Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies, from startups to Fortune 100, define, communicate and activate their brands. His experience includes CMO roles at some of the most successful direct selling companies in the channel as well as Head of Strategy at multiple brand agencies where he has worked with many iconic brands. 

Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.