Uncover the hidden intricacies of precise messaging and segmentation as Heather Chastain unveils surprising insights and perceptions discovered through her groundbreaking generational research study in the direct selling industry. 

Discover the unique advantages that direct selling excels at that are key areas where companies can maximize their efforts to meet consumers' evolving needs and attract a new generation looking to earn extra income. From understanding the importance of incentives to recognizing the shift in public recognition, this episode has it all!

On this episode of Direct Approach, Wayne and Nathan Moore, President of Global Sales and Marketing, Mary Kay cover topics ranging from leadership, technology, and strategies for staying relevant in the beauty industry. Nathan also discusses the power of simplicity and how that philosophy and the company's mission-driven approach have been key to keeping the global company aligned around its mission for 60 years!

Wayne is joined by Corey Lindley, Founding Executive and CEO of dōTERRA, who talks about some of the challenges of moving into international markets and what it takes to become a global company. He also shares the importance of collaboration and communication between the home office and corporate and explains how it improves operations.

Wayne Moorehead talks with Russ Moorehead, Chief Marketing Officer of Nu Skin. With a remarkable career in direct selling and 16 years as SVP Digital Strategy at Estée Lauder Companies, Russ shares insights on the evolution of the industry, taking risks, and cultivating purpose-driven workplace culture and how technology empowers success. They also discuss remote work challenges, debunking the one-size-fits-all myth. 

Adapting Business Strategies for a Changing Channel: Wayne Moorehead is joined by Rolf Sorg, Founder and CEO of PM-International, who shares a unique perspective on the wins and challenges from their unprecedented history of 29 years of continued growth in the direct sales channel!

Wayne Moorehead is joined by Steve Fife, President and CEO of LifeVantage, who talks about the innovative strategies he and the team implemented to evolve the company’s business model with a modern approach that enhances the customer experience while leveraging the power of community and social selling. 

Wayne is joined by Michele Gay, Co-Founder and Chairwoman of LimeLife by Alcone and Sarah Shadonix, Founder & CEO, Scout & Cellar, who talk about how their friendship and willingness to be transparent with each other has become essential in their ability to achieve greater success as leaders and its transformative impact across their organizations. 

Wayne Moorehead is joined by Kody Bateman, Founder & Chief Visionary Officer of Promptings, formerly SendOutCards. Kody talks about the inspiration behind his company’s recent rebranding and why direct selling companies must rely on authentic connections to survive in a digital world. 

Wayne is joined by Ben Riley, President of Young Living, to talk about his approach to leading a legacy company in a rapidly evolving environment and some of the ways to leverage technology to offer better experiences for customers and distributors.

Wayne is joined by Mike Green, Chief Digital Officer at Arbonne to talk about some challenges and hesitancy preventing direct selling companies from embracing innovation and how they are preparing for the future of AI by exploring uses in everything from customer service to shopping experiences.