Direct Approach with Wayne Moorehead

Join host Wayne Moorehead as Kirk Jowers, CEO of doTERRA, shares his journey from political law to leading a wellness giant. From advising McCain and Obama to driving doTERRA's global growth, he reveals strategies for innovation, building community and navigating direct selling's future. Explore his insights on balancing legacy with evolution, revamping compensation plans and why direct selling could solve loneliness—a health crisis of our time. This is the episode you don't want to miss!

AI is no longer a future concept—it's transforming direct selling today. In this episode of Direct Approach, Wayne Moorehead talks with Gareth Hooper, Chief Information Officer at Sunrider International, about how AI-powered tools are reshaping the industry. From smarter selling strategies to AI-driven customer experiences, Gareth shares real-world applications and insights on where companies should start. Tune in for a pivotal conversation on the future of AI in direct selling.

In this BONUS episode, Stuart Johnson, CEO of Direct Selling News, unpacks the biggest shifts shaping the industry. From AI disruption to the rise of gig economy competition, Stuart shares expert insights on why some companies thrive while others struggle. Discover the key growth markets, the pitfalls of recent pivots and the strategies you need to stay ahead. With decades of experience, Stuart delivers a forward-thinking perspective you can't afford to miss.

In this special, 100th episode of Direct Approach, Wayne Moorehead sits down with Stuart Johnson, CEO of Direct Selling News and a 40-year industry veteran. Known as the "CEO Whisperer," Stuart shares his journey from distributor to influential consultant. Discover his insights on building trust, navigating change and thriving amidst competition. Packed with strategic vision and actionable advice, this episode is a must-listen for leaders looking to innovate and grow.

Wayne Moorehead sits down with industry veteran and business consultant Gordon Hester for a candid conversation on trust, momentum and the power of small decisions. Here Gordon dives into transactional vs. experiential leadership, navigating change without losing trust and avoiding common pitfalls in compensation plan changes. Packed with real-world strategies and insights, this episode is a must-listen for anyone looking to future-proof their business.

Wayne Moorehead talks with Stephen Whitwell, Vice President of Field Development for North America and Europe at NeoLife International, about driving growth through leadership, redefining winning and more. Learn how NeoLife achieved record-breaking enrollment, the power of consistency and the three R's of retention. Learn actionable strategies to elevate your business and create lasting momentum.

In the latest Direct Approach podcast, Wayne talks with Susannah Schofield, OBE, Director General of the DSA UK and Ireland. Susannah shares her bold vision for the future of direct selling, highlighting the power of proactive change, personalization and collaboration. From spearheading a transformative rebrand to leveraging technology and AI, she provides insights on how the industry can adapt, innovate and thrive.

In the latest Direct Approach episode, Wayne sits down with Daniel Chavez, Founder and CEO of VIVRI, to explore his journey from finance to direct selling. Daniel shares how he built a thriving business by starting small, staying true to his values and empowering distributors. Learn about his strategies for sustainable growth, effective market entry in Latin America and fostering trust within the channel.

What does it take to spark real transformation in direct selling? In this episode of Direct Approach, Wayne Moorehead sits down with LifeVantage President and CEO Steve Fife to uncover the bold moves and results behind the company's groundbreaking LV360 initiative. From overhauling their compensation plan to embracing affiliate marketing, Steve shares how LifeVantage evolved its strategy to meet the demands of today's market while staying true to its roots.

You'll hear about the challenges of shifting from playing defense to playing offense, the importance of building trust between corporate and field leaders and the measurable impact of aligning vision with action. Whether you're a CEO, team leader or business builder, this episode is packed with actionable insights you can use to create sustainable growth and elevate your approach.

In this episode, you will be able to:

• Build trust for lasting change

• Balance affiliate and traditional sales

• Simplify and energize compensation

• Play to win, not just survive

• Evolve to stay ahead in direct selling

This week on Direct Approach, Wayne Moorehead sits down with David Schmidt, CEO of LifeWave and holder of over 130 patents. David shares how innovation, resilience and vision have driven LifeWave to 20 years of success in regenerative science and direct selling. Learn how he navigated challenges, fostered a culture of cutting-edge innovation and is shaping the future with bold advancements in AI, robotics and clean energy. Don't miss this inspiring conversation on building a generational business.