Direct Approach with Wayne Moorehead

In this episode of Direct Approach, DSA CEO Dave Grimaldi joins Wayne Moorehead to unpack the policy and perception challenges facing the channel—and how the DSA is evolving its advocacy, storytelling and strategy to meet the moment.

Join host Wayne Moorehead as industry legend John Fleming shares insights from his new book exploring how millions are redefining work. Discover why the gig economy proves flexibility and freedom are winning, how direct selling holds 10% market share of this massive shift and why simplicity has become the new gold standard. A masterclass in understanding our place in the new economy.

Join host Wayne Moorehead as Betty Perez, GM & CMO of Riman, shares how direct selling's roots are converging with today's social commerce landscape. Discover the powerful distinction between welcoming vs. targeting influencers, why brand strength drives distributor confidence and how to meet people where they're at. Betty reveals insights from Riman's $2B+ growth in Korea and US launch strategy.

Join host Wayne Moorehead as Peter Griscom, President & COO of It Works!, reveals how AI is transforming his company at scale. From customer service agents to personalized field coaching, discover the practical framework for building faster, leaner organizations. Peter shares strategies for self-funded reinvestment, reducing waste by 35-40% and creating competitive advantage through technology.

Join host Wayne Moorehead as Michael Cody, COO of Genistar, reveals why the post-gig economy is direct selling's moment. Discover the three imperatives for competitive advantage, why Return on Relationship (ROR) matters more than ROI, and the four pillars of belief that drive retention. Michael's framework offers a roadmap for leveraging our industry's unique strengths in an AI-driven world.

Join guest host Rob Sperry as Jay Dhaliwal, Founder & CEO of The Super Patch Company, reveals how he built a company from $0 to $200M in three years. Discover his data-driven approach to product innovation, talent acquisition and customer-centric growth. Jay shares insights on hiring unicorns, the economics of scale, and why 10 million customers is the north star. A masterclass in building for the long term.

Join host Wayne Moorehead as Oliver Dibblee, President of Xyngular, reveals how he transformed a 15-year-old wellness and weight loss company into "The Biohacking Company." Discover his strategic approach to comprehensive rebranding, product innovation and technology integration while maintaining field momentum. Oliver shares insights on data-driven leadership, risk-taking and executing bold transformations in today's competitive direct selling landscape.

Discover how Red Aspen's Amanda Moore revolutionized their business with a bold Shopify migration, boosting revenue by 8 percent and enhancing customer experience. Learn practical strategies for launching paid ads, building trust with distributors and leveraging ecommerce tools to drive growth. A must-listen for modern direct selling leaders!

Angela Loehr Chrysler, Chief Development Officer at ACN, shares how the legacy company is modernizing its strategy while staying true to its roots. From leadership lessons to field engagement, this episode explores how to evolve with intention.

In Part 2 of this powerful interview, Rob Sperry shares the hidden leadership gaps that stall momentum—and how to fix them. From belief and retention to clarity and consistency, this episode expands on the core themes of Rob's new book, Built to Last in Direct Selling. Visit builttolastpodcast.com to listen to the full audio version of this powerful new book.