Direct Approach with Wayne Moorehead

Social commerce is changing how consumers discover, evaluate and buy products. In Episode 141 of Direct Approach, David Vanderveen and Peter Griscom explain why direct selling is uniquely positioned to thrive in this new era through creators, communities, AI and content-driven commerce. Learn how forward-thinking companies can modernize relationship marketing while empowering distributors to become the next generation of creators.

In this Direct Approach Bonus Episode, Jasmine Star shares why building a personal brand is one of the most valuable investments direct sellers can make. Learn how content creation, video marketing and authentic storytelling build trust, create social proof and generate long-term business growth through consistent visibility.

In this episode of Direct Approach, Nancy Bogart, Founder and CEO of Jordan Essentials, shares how culture, relationship marketing and party plan innovation are driving direct selling growth. From field retention and transparent leadership to product focus and succession planning, this conversation explores how companies can build momentum that lasts.

In this special 5-year anniversary episode of Direct Approach, Rob Sperry interviews host Wayne Moorehead about the biggest lessons from 138 conversations with direct selling leaders. From leadership and community to customer acquisition, AI and the future of direct selling, this episode explores the trends shaping the channel's next chapter.

In this episode of Direct Approach, Alex Hoffmann shares how companies can successfully expand direct selling operations in Mexico. From culture and pricing strategy to compensation plans, social commerce and the US Hispanic market, this conversation explores the keys to sustainable growth in one of the world's largest direct selling markets.

In this episode of Direct Approach, Jorge Reyes, CEO of VitalHealth Global, discusses leading through change in direct selling. From evolving consumer behavior and distributor expectations to leadership, transparency and technology adoption, this conversation explores how companies can adapt while strengthening trust, alignment and sustainable growth.

In this episode of Direct Approach, Rick Redford. President of LivePURE discusses direct selling growth and how consumer behavior is reshaping the industry. From hybrid business models and customer acquisition to e-commerce and social selling trends, this conversation explores how companies can adapt and build sustainable growth.

In this episode of Direct Approach, Amanda Tress, Founder & CEO of FASTer Way To Fat Loss, discusses lead generation in direct selling and how AI, social selling strategy and changing consumer behavior are reshaping growth. From micro campaigns and keyword-driven marketing to lower-friction funnels, this conversation explores how companies can improve lead generation and stay competitive.

In this episode of Direct Approach, Walter Noot, COO of USANA, discusses how direct selling operations and AI are transforming the channel. From data-driven decision making and global market complexity to modernizing legacy systems, this conversation explores how companies can scale efficiently and stay competitive in today's direct selling environment.

In this episode of Direct Approach, Barb Pitcock, Founder and CEO of frequense, shares how purpose-driven leadership and product innovation are shaping modern direct selling. From authentic storytelling and customer acquisition to culture and long-term growth strategy, this conversation explores how companies can build sustainable success in network marketing.