Direct Approach with Wayne Moorehead

Rob Sperry joins Direct Approach to share the real reasons companies last—and why belief, consistency and trust matter more than ever. Based on his book Built to Last in Direct Selling, this episode offers field-first strategies and honest perspective for modern leadership.

Jennifer and Bret Bonacorsi, Co-Founders of jBloom, share how intentional culture, field trust and bold leadership fueled the brand's biggest growth year yet. From product innovation to the Plunder acquisition, this episode is a blueprint for purpose-driven leadership.

CEO & Master Formulator Alexy Goldstein shares how his passion for wellness and people-first leadership built New U Life into a brand rooted in trust, transformation and transparency. From innovation and AI to field leadership and trust, this episode reveals what it takes to grow with purpose.

Andrew Schmidt, Regional President, West Markets at Amway joins Direct Approach to discuss what it means to lead with principle during seasons of change. From flexible income trends and incentive evolution to new segmentation strategies and reputation risks, Andrew offers a grounded perspective on what's fixed, what's flexible—and why clarity is the foundation of trust.

In this episode of Direct Approach, Brett Duncan moderates a high-impact panel with executives Orville Thompson (Co-Founder & CEO, Scentsy), Brian Dill (Vice President of Sales, Norwex), Nancy Bogart (Founder & CEO, Jordan Essentials) and Lynn Lippert (Vice President, L'BRI). They share what's working (and what's not) in today's direct selling landscape—from self-hosting to subscriptions and TikTok.

Wayne Moorehead speaks with Mary Kay executives Dr. Lucy Gildea and Tara Eustace about keeping a legacy brand modern, relevant and impactful. Discover how Mary Kay fuses science-backed products, digital transformation and timeless purpose to empower women worldwide. With a 60-year foundation, they share how community, innovation and authenticity drive global success.

Join host Wayne Moorehead as Ørjan Sæle, Co-Founder of Zinzino, shares his journey from skepticism to building a $200M direct selling empire. Discover how Zinzino's customer-centric model, test-based nutrition and innovative acquisitions drive global growth. Ørjan reveals strategies for balancing field and corporate roles, navigating criticism and shaping direct selling's future with a human touch.

Discover how AI is transforming direct selling space. Tune in as leaders from Sunrider, Mannatech and eXp Realty share strategies driving growth and efficiency. Learn how Sunrider boosts customer engagement globally, why Mannatech's AI forecasting slashed inventory costs and how eXp Realty enhances agent experiences through AI innovation. Get actionable insights to stay ahead in the ever-evolving landscape with this expert AI panel discussion from Spring DSU.

(Special Presentation from DSU Spring 2025) What does it really take to build trust, loyalty and momentum from the ground up? In this bonus episode, Aspen Emry shares the bold, messy and deeply personal approach behind Bravely's explosive growth. From grassroots beginnings to a $100M trajectory, she reveals how showing up with heart, humility and hustle can change everything. If you're craving real talk on leadership, culture and connection, this presentation—straight from Spring DSU—is for you!

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Join host Wayne Moorehead as Aspen Emry, co-founder and CEO of Bravenly Global, shares her journey from teacher to building a $50M wellness empire during a pandemic. Discover how she crafted a balanced compensation plan, fostered a thriving community and leveraged human connection to drive explosive growth. Aspen's insights on leadership, innovation and the future of direct selling will inspire you. Full of actionable strategies for success, this is the episode you don't want to miss.