A marketing funnel is a strategy to take a potential customer from becoming aware of your brand to purchasing a good or service. ... Companies use marketing funnels to understand their customers' needs in each stage, optimize their marketing efforts, and generate more sales.

Working with Tom Ferry International, the industry’s leading coaching and training company, Janet coaches agents throughout Canada and the United States.

As coaches, our core values are strive for greatness, embrace innovation, build and maintain trust, deliver value, and execute with relentless discipline. We will work together to set up the schedule, systems, support, and standards you need for a profitable business.

Karen’s life has been a series of big, brave moves. Ask what lessons those moves taught her, and she will tell you that moving is scary, people are wonderful, and you should never make assumptions.

Born in Los Angeles, CA Karen moved to New York a year after graduating from Indiana University, Bloomington where she studied marketing and advertising at the Kelly School of Business and the Ernie Pyle Journalism school. After working for Disney Consumer products in Burbank, CA she moved to New York to work for Nickelodeon Consumer Products. As luck would have it, right before the recession of 2008 she left her stable job and got her real estate license. After practicing in New York for 13 years a life re-evaluation, and the global pandemic, led her to take to the road in 2020 for an aimless cross-country trip to see the country and find her new home. 11,000 miles later she found herself drawn to Park City, UT.

According to Karen, who’s tag line is “leaving no STONE unturned,” she says “there’s always a ‘hurdle’ to overcome. After practicing in one of the most competitive and challenging markets in the world, my experience allows to identify small issues before they become unfixable problems.” The home sale or purchase process can be intimidating. Buyer clients may need help with financing; sellers may struggle with getting their home ready to put on the market.

As a Realtor, I never forget that real estate is not about wheeling and dealing -- it’s about home, community, and helping my clients meet their personal and financial goals.?

As an agent at Sotheby’s International Realty, a global institution, I offer the kind of deep roots and market expertise throughout Park City that you need to find your ideal home or market your current property. My vast network of agents around the world also allows me to connect my clients to other markets, regardless of the need and price point. ?

As a top producing agent in New York City, with experience in rentals, sales and new development, I bring a higher level of expertise and experience to your real estate purchase or sale. ?

As a homeowner, investor, and landlord representative, I offer the personal service that only comes from working with an agent who’s actually in the market and who understands and shares your goals.?

In her free time, Karen enjoys exploring Park City and is working to become a local, including learning how to properly carry her skis. She is the former President of the Metro New York Chapter of the Indiana University Alumni Association and former President of Chapter 24 of Business Network International, of which she was a member for 11 years. Before moving to Park City she regularly performed comedy in Manhattan with other comedians like Jerry Seinfeld, Jim Gaffigan and George Wallace.

In this episode of Direction, David and Ben Larson talk about how Ben uses facebook ads to generate opportunities in his real estate business.

Ben is a proud owner of ENGEL & VÖLKERS Los Angeles - South Bay, part of an international luxury real estate brand that is well known around the world. He enjoys the opportunity to listen to the needs of each client, guide them with personal attention and conclude with a nurtured relationship. In 1998, Ben graduated from the University of Illinois at Urbana-Champaign with a BS degree in Finance. After graduating, he went into sales and management until 2004 when he started in the real estate industry helping people buy and sell homes and investment property ever since. When not working, Ben enjoys traveling and spending time with his family.

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Let's connect + be friends: Katie Day https://www.instagram.com/movemetotx/ https://www.liinks.co/movemetotx  

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry International the world's leading real estate coaching company where I foster education and skills in helping other real estate leaders implement impactful skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals.  

Learn more about Tom Ferry Coaching at www.tomferry.com  Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

David and Erica sit down to discuss online lead conversion for real estate compared to online lead conversion in the internet dating world. 

Let's connect and be friends 

David Caldwell   

https://www.instagram.com/davidccaldwell/

https://linktr.ee/davidccaldwell  

My name is David Caldwell and I am passionate about helping others live better and learning everything there is to know about life and business.  Since 2007 I have worked in the real estate industry in various capacities.  Currently, I lead a small team of brokers that sell over 100 homes annually throughout the Portland metro area, advising home buyers and sellers on how to navigate the ever-changing real estate market.   I am also a  business coach for Tom Ferry International the world's leading real estate coaching company where I foster education and skills in helping other real estate leaders implement impactful skills in sales, marketing, and leadership that allows them to bring knowledge to their teams and community and achieve their goals. 

Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Let's connect + be friends: 

Shaleni Henriquez https://www.instagram.com/soldbyshaleni/ https://linktr.ee/soldbyshaleni  

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

David is a licensed real estate broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp.  

Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

"Coach Sandra Hendrix has been a financial advisor and founded her own distribution and logistics business. She is currently the Chief Operating Officer for Coldwell Banker México. Since 2016 she's worked as a coach, member of the Tom Ferry International team. In this activity, she loves to grow up and live outside any kind of comfort zone. She coined the concept, her personal mantra, she always learns: when we change the way we see things, things change. This is the best time to be alive in human history, of course. So it's amazing to have great energy, passion is energy so it counts a lot."

Let's connect + be friends:  Sandra Hendrix https://www.instagram.com/sandra_hendrix_/ https://linktr.ee/sandrahendrix   David Caldwell https://www.instagram.com/davidccaldwell/ https://linktr.ee/davidccaldwell David Caldwell is a licensed Real Estate Broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp.  Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Lily Moore, Broker, and Owner of Lily Moore Realty, possesses a combination of authenticity and fierce determination to drive her to the top of her profession in The Lone Star State. Lily's boutique brokerage, Lily Moore Realty, is not only one of the most successful brokerages in Texas, but also one of the highest-rated in the nation. Lily Moore has been named Dallas Business Journal’s Woman of The Year. Lily Moore Realty has earned the distinction of Top Brokerages in Texas by Real Trends, the trusted name in real estate.

In this episode, Lily and David talk about:

- How do you grow, earn more money, and get the balance

- Lily's biggest "a-ha" moment

- How to gain momentum in marketing

- How Lily got her first appointment

- Consistent social media behavior and proof of competency

- Being a "control freak", delegation, and building her team

- Increasing the quality of life by doing less, but earning more

- Being intentional with marketing and building genuine relationships

- Taking advantage of opportunities

- Hacking the luxury market

Let's connect + be friends: 

Lily Moore https://www.instagram.com/lilymoorerealty/ https://www.lilymoorerealty.com/ 

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell  

David is a licensed real estate broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp.  Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy

Hank Cassi, a business coach with Tom Ferry, has been assisting buyers and sellers for over 19 years in achieving their real estate goals. Whether you're selling a home, buying a home, or helping an investor purchase an income-generating property, Hank has the skills, experience, and energy to make the process go smoothly.

With over $100 million in career sales, Hank's sales volume has earned him the title of a Top Producer in both residential re-sales and new home sales.

Renowned for his integrity, boundless energy, and consummate negotiation skills, Hank ensures a smooth and seamless transaction, having weathered the most complex transactions and market conditions over the course of his career.

Take advantage of Hank's knowledge to achieve your real estate dream!

In this episode, David and Hank talk about:

 -Inconsistency in production = Inconsistency in schedule

- What the most important job of a real estate agent is

- Why do some people perform at such a high level while others don't?

- How much do you earn per hour?

- How to focus on one thing when multiple things need your attention

- Listening to positivity in the morning

- Establishing routines

- Spending time with your loved ones

- Bedtime routines

- Disciple is freedom

- The most productive people are not reactive

- What is the importance of "reset"

Let's connect + be friends: 

Hank Cassi https://www.instagram.com/hankcassi/ 

David Caldwell  https://www.instagram.com/davidccaldwell/, https://linktr.ee/davidccaldwell 

David is a licensed real estate broker in the State of Oregon with eXp Realty LLC and a business coach with Tom Ferry International. eXp is a global online brokerage that’s powered by top agents and cutting-edge technology. Whether you’re a real estate agent or have a team, or you’re thinking about a career in real estate, eXp Realty offers every agent the unique opportunity to become a shareholder in their own company and celebrate the company’s financial success. Join more than 40,000 agents worldwide who are growing their business, income, and skills with eXp. 

 Want to learn more about eXp Realty? Schedule a call here with David Caldwell or Amy Rhew. https://calendly.com/amyrhew/explore-exp-conversation-with-david-or-amy