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In this episode of Life Science Success, I interviewed Dirk Abeel.  He is a consultant in Life Sciences who focuses on implementing a new commercial model called Omnichannel.  If your commercialization efforts need a shift in focus this episode is for you.    

Notes:

1:02 Dirk's career in marketing, sales and sales enablement. 

5:57 Dirk's work in Africa

7:17 What is Omnichannel

9:55 How Omnichannel is deployed

12:00 The power of data 

15:25 The importance of mindset

19:37 The transition to the future may not be fully face-to-face selling

23:50 Engraining the behavior in the sales team

33:00 The importance of having the right data

36:24 Three questions:

• What excites you
• What concerns you 
• What inspires you