Joyce welcomes Robert DeLucia, owner of Veterans' Taxi Service to the show. Mr. DeLucia discusses this relatively new company to the Pittsburgh, PA market which offers a choice to patrons who have only had one cab company, Yellow Cab, for years. Veterans' Taxi offers the public an affordable service that is on par with Yellow Cab. That means its drivers — military veterans — are independent contractors who lease the vehicles and charge the same rate as the Yellow Cab taxi service. Several of the Veterans' Taxi fleet have wheelchair ramps for patrons with disabilities. Mr. Delucia's business plan stresses Veterans' is an all-American kind of company: American cars, American veterans, American fuel.