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Title: Make Elephants Fly
Subtitle: The Process of Radical Innovation
Author: Steven Hoffman
Narrator: Dan Woren
Format: Unabridged
Length: 10 hrs and 14 mins
Language: English
Release date: 11-14-17
Publisher: Little, Brown Book Group
Genres: Business, Management
Publisher's Summary:
Drawing on case studies from the most innovative start-ups in Silicon Valley, this step-by-step guide will show you how to develop, validate and bring your impossibly big ideas to life.
In today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a start-up founder, corporate executive, small business owner, freelancer or professional: there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option - it's the price of admission into the business world.
Make Elephants Fly will help you implement the same methodologies and processes as the most innovative start-ups in Silicon Valley. It will show you:
Critic Reviews:
"Essential reading for business leaders and aspiring entrepreneurs." (Matthew Stepka, angel investor and former VP of business ops and special projects at Google)
"This is a must-read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work." (Tim Draper, founder of DFJ)
Members Reviews:
The book makes a great point that everyone will have to innovate in the ...
Steve runs one of the most successful startup programs in San Francisco and through this book shares what he has learned during his many years of coaching startups. This book examines how startups implement winning ideas. The book covers the main issue facing startup innovation including team building, but is not just for startups. The book makes a great point that everyone will have to innovate in the future and the lessons learned from startups will be useful to all companies.
Excellent read for anyone wish a passion for innovation
If you only plan to read one business book in 2018, read Make Elephants Fly - it's an excellent summary of pragmatic ways to instill a culture of productive innovation in any business. If you plan to read multiple business books in 2018, (also) begin by reading Make Elephant Fly - it's an excellent way to identify which topics to read about more deeply, in order to increase the probability of making your innovation successful. This book is ideal for everyone, from entrepreneurs to multi-national enterprises.
Fly Faster and Farther
Steve Hoffmanâs Make Elephants Fly offers invaluable insights for analysts, trend trackers, and entrepreneurs alike.
He dispels the myth of inventing something yourself (donât do it). Instead, he celebrates the power of borrowing from existing products, and tapping into the proof of customer demand. Hoffman knows the value of finding (or building) an ecosystem to drive diversity, free thinking and optimism, not to mention the power of the regenerating talent pool that found in Silicon Valley and other hubs.
Think small says Hoffman. âPick one customer that highly values your solution and focus on that.â Then: foster small teams with a combination of key roles (hustler, hacker, hipster, hotshot). Innovate in sprints, with short deadlines. Hoffmanâs international work as a consultant is evident here.