Discover Popular Titles Full Audiobooks in Business, Marketing

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Title: Tell The Truth

Subtitle: Honesty Is Your Most Powerful Marketing Tool

Author: Sue Unerman, Jonathan Salem Baskin

Narrator: Alison Larkin

Format: Unabridged

Length: 7 hrs and 31 mins

Language: English

Release date: 01-21-13

Publisher: Audible Studios

Genres: Business, Marketing

Publisher's Summary:

Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions.

In Tell the Truth, Jonathan Salem Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth yields true competitive advantage.

Members Reviews:

very interesting book, the way of the future?

If you could sum up Tell The Truth in three words, what would they be?

an enjoyable listen which explains an age old truth, tell the truth!

If you made a film of this book, what would be the tag line be?

lies don't pay

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Title: How to Turn Your Million Dollar Idea into a Reality

Author: Pete Williams

Narrator: Drew Birdseye

Format: Unabridged

Length: 5 hrs and 37 mins

Language: English

Release date: 01-11-13

Publisher: Preneur Marketing

Genres: Business, Marketing

Publisher's Summary:

Do you have a million-dollar idea but aren't sure how to make it a reality? Young entrepreneur Pete Williams can show you where to start!

Pete Williams has been referred to as Australia's Richard Branson. At just 21 years of age, Pete embarked on a highly publicised and successful entrepreneurial venture, to sell the Melbourne Cricket Ground, in pieces!

In How to Turn Your Million-Dollar Idea into a Reality, Pete passes on the techniques he used to sell the 'G, including:

Listeners will also gain access to a wealth of free material on Pete's website, including discounts on his marketing seminars and products.

Members Reviews:

True Million Dollar Step by Step Blueprint Here

So, I recently got a hold of 3 of Pete Williams' books (2 of which I will read next) - I JUST finished this first one, "How to turn your million-dollar idea into a reality", and I got so much out of it.

I myself am on my road to millions (and not just money, but also experiences, love, caring, and relationships) - although of course this book talks strictly about money, and how to start from scratch, and turn my idea into a million dollars (and if I'm really doing it right, many millions).

I loved all the different chapters relating to ideas, goals, but the REAL million dollar chapters are the pricing for profit, technical business stuff, effective marketing, and back-end profits.

The only things I had to skip over were the links to the .au/australian (I think) domain names - they relate specifically to Australian-based businesses, so I couldn't use those to my advantage. Although, most countries have the same type of technical business pages and websites, so it should be easy to find, as Pete explains what types of things you need to think about with million dollar ideas and businesses.

Pete is a true leader, and it not only shows in this book, but also his various webinars, videos, other ebooks, and blogs and websites I've seen and heard from him on. Thank you for both the inspiration as well as the step-by-step instruction for making my million dollar idea a reality.

And yes, I'm a real person writing a real review. Thank you again Pete Williams for all that you do!!

The Ultimate Press Release Swipe File: 50 Templates That You Can Use to Get Your Business Media Exposure Today

Unleashing the Power of Publicity: A Guide to Making Bucket-Loads of Cash With Free Publicity

Inspirational, Creative and Sassy

If you've ever considered starting a business I rate this book as a must read. Aussie Pete Williams is offers a veritable paper treasure trove of practical ideas. If you're brand new into entrepreneurialism be prepared to be flooded with ideas. If you're a seasoned entrepreneur you won't get off lightly either - I found myself having heaps of "ah-ha" moments and found a stack of websites references especially that I wanted to look at. Pete's story is inspirational, creative and sassy - but the book isn't just about his story "selling" one of Australia's landmarks, it's also about practical, implementable tips and ideas that any business can put into place now.

Kirsty Dunphey, Author -Retired at 27, If I can do it anyone can

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Title: Chasing the Monster Idea

Subtitle: The Marketer's Almanac for Predicting Idea Epicness

Author: Stefan Mumaw

Narrator: Kaleo Griffith

Format: Unabridged

Length: 5 hrs and 31 mins

Language: English

Release date: 08-30-12

Publisher: Audible Studios

Ratings: 4 of 5 out of 2 votes

Genres: Business, Marketing

Publisher's Summary:

The latest from the author of the best-selling Caffeine for the Creative Mind

How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out.

This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably.

Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!

Members Reviews:

Ready to transition from a "just" person to a "what if" person!

I recently ordered a mountain of marketing/advertising/design books in hopes of taking my career to another level because I've been in a professional slump lately. I began my career quest with Stefan Mumaw's "Chasing the Monster Idea," and it was a great way to start!

First, I will admit the incriminating fact that I am not much of a reader. I switched my major to design in college because psychology involved too many darn books. That being said, it should mean a lot to know that I had trouble putting this book down, and not because I was stuck to it from simultaneously eating a jelly doughnut. Aside from the fact that Stefan had me cracking up (which he fantastigloriously did), I was applying each "rule" of monster ideas to my own ideas (past and present) as I read, sizing them up as I made my way through the book. And the corporate examples that were given as support were so interesting and inspiring that I would interrupt the highly important baseball game that my husband was watching to tell him all about it. He was thrilled.

I didn't just read this book. I studied it. I took notes. Pages and pages of notes, so I could commit these concepts and questions to memory. I now feel prepared to test my ideas so that at least I know that if they fail, it will be a smart failure. I even got a bit choked up in the last chapter because I came to the conclusion that I have been a "just" person who's terrified of failing for years instead of a "what if" person who realizes that greater risks bring greater rewards. And that needs to change NOW.

I loved this book!

Stefan's writing style is funny and personable, making the information he presents easy to digest. He takes you through the process that will help you to recognize your own Monster ideas, pulling you into the action using dynamic narrative and relevant, real world examples. The overview given for each example is detailed but if you need more info, corresponding online links are included for most. I plan on incorporating what I've learned from Stefan into my own creative process.

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Title: Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World

Author: Dan Steinbock

Narrator: John Allen Nelson

Format: Unabridged

Length: 8 hrs and 55 mins

Language: English

Release date: 08-09-12

Publisher: Audible Studios

Genres: Business, Marketing

Publisher's Summary:

Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia.... Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.

Members Reviews:

Good View on Global Business Strategy

I enjoyed reading 'Winning Across Global Markets.' The book presents a good overview of the key elements driving a small-country multinational. The author presents a very straight forward (often too straight) view of the various dimensions that lead to Nokia's success including culture, innovation, organization structure, and team-based strategy. It serves as a reasonable history of why Nokia has performed so well to date. As I read the book I kept wondering if the same elements will keep it winning in the hyper-competitive market of converged devices. For example, despite having an R&D lead with tablet computing Nokia apparently became tentative about cannibalizing existing products and therefore did not act aggressively in the market and now must play catch up with Apple.

Overall I appreciate a book that works to describe a non-US centric global view of market interactions. Although the US is the epicenter of wonderful technology developments its quite interesting to read how non-US based companies compete in other parts of the world; and how technology is influencing the 'bottom of the pyramid.'

At times when I read about Nokia's business strategies I would have liked more detail on what their competitors are doing. All too often the author merely states, "Nokia does this...others don't." Since the book is about strategic advantage I would have liked to understand the choices they worked through, how the management team grappled with the trade offs and how they reached their conclusions. That would have given me more insight into their performance and practices (and likely would have been more lively reading) than simply having it described to me in a passive manner after the fact. Nonetheless the author should be commended for being comprehensive about the key elements of Nokia's success and the associated research required to catalog them. It served as a useful primer.

Looking forward, it will be interesting to see how Nokia performs in the next 10 to 20 years, even five. The author makes regular reference to analysts and naysayers counting them out in the past but then they prove the doom saying crowd wrong. With rapid convergence in the tech space and the rise of emerging markets and the shift to a multipolar world its anyone's guess how it will turn out.

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Title: Social Nation

Subtitle: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

Author: Barry Libert

Narrator: Pete Larkin

Format: Unabridged

Length: 5 hrs and 6 mins

Language: English

Release date: 08-03-12

Publisher: Audible Studios

Ratings: 3 of 5 out of 2 votes

Genres: Business, Marketing

Publisher's Summary:

It's time to join Social Nation and prosper! This audiobook will show you, as an employee, customer, or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The audiobook provides a social assessment for leaders, managers, and employees to scientifically evaluate your individual social skills and competencies.

This audiobook relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:

Social Nation provides listeners with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.

Members Reviews:

Putting Social to Work

Starting with a real-life and enlightening exchange with is wife, Barry Libert begins to open our eyes to how we must take advantage of everything our new Social Nation has to offer. Libert seems to have written Social Nation so that we all can save the many good things about being in charge of a small company, of being an employee of a Fortune 500 company, of being a customer of the hardware store down the street.

Libert, has managed to write a business book which is truly for any adult, be they an employer, employee, or customer. The book has an excitement to it, due to how Mr. Libert has written at a pace which makes me and others feel that this is the time to fix some of the many things that were so great about American capitalism.

Today, if we did an impromptu interview out on the street, I would bet it would be hard to find customers who felt that the places they shopped actually even knew if they were a customer; and men and women who work in all sorts of buildings and industries would tell us that they have never had a real discussion with their manager or his manager together with other employees. Many would tell us that the "suggestion box," now seen only in movies before the 1970's, has been broken and out of service for the entire time they have worked at their job.

It is true that there have been "scares" about us losing how to really communicate with each other. Think of the television, then the cell phone, and ..... Libert spins no scare tactics in Social Nation. He has the facts. He cuts to the truth. For a number of decades businesses have cared more about assets and cash on hand, "than they did people and their relationships." Well, now, with the Internet and the Web, companies, employees and their clients can regain what made capitalism in the United States so great, we were all part of it. We can be again. Companies can offer clients their own Web sites which would contain information about the products they have purchased, and, the company would offer specials directly to the customer and not through a blaring commercial. This would all be done on an opt in basis, no push advertising. The customer receives a genuine invitation to be a part of that business.

Better yet, as Social Nation points out, employees and employers can start rebuilding, or for most of us, start from scratch, the building of trust, commitment, and loyalty.

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Title: Listen First!

Subtitle: Turning Social Media Conversations Into Business Advantage

Author: Stephen D. Rappaport

Narrator: Bart Flynn

Format: Unabridged

Length: 10 hrs and 20 mins

Language: English

Release date: 08-01-12

Publisher: Audible Studios

Ratings: 4 of 5 out of 2 votes

Genres: Business, Marketing

Publisher's Summary:

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage.

Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can:

Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start - and act on - listening.

Members Reviews:

Listen dont Yell!

What made the experience of listening to Listen First! the most enjoyable?

If you're looking for an easy step-by-step way to maximize your social media marketing spend then don't bother with this book, but, if you're looking to understand how to leverage the worlds biggest and most candid focus group then read on.

This concept of listening to social media can apply to every facet of business not just marketing and sales.

Thought provoking by default.

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Title: Grab More Market Share

Subtitle: How to Wrangle Business Away from Lazy Competitors

Author: Ross Shafer

Narrator: Richard Tatum

Format: Unabridged

Length: 2 hrs and 21 mins

Language: English

Release date: 07-31-12

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 2 votes

Genres: Business, Marketing

Publisher's Summary:

Although McDonald's tested the McCafe' concept - offering specialty coffee and smoothies - many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations.

If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors.

Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.

Members Reviews:

One Star

Pretty weak book that really doesn't tell you much. 1st couple of chapters were the best.

Great book for self-motivators

The author does a great job telling examples on how big business missed opportunities which opened doors for new businesses to take over.

Read this great book!

Ross Shafer spoke at a conference I recently attended. Besides being the most entertaining speaker I have ever heard, he really opened my eyes to what I need to do to not only keep my business alive but how to actually make it grow. I headed straight to the bookstore so I could learn more. Clearly, the times have changed and the economy is new and different from what it was twenty years ago. Shafer shows readers that consumers' habits have changed right along with the economy, and how businesses can and NEED to respond to this phenomenon. The idea that you need to actively outmaneuver the competition to get your share of a limited market is just smart. After going through the case studies and examples Ross provides in this book, I feel like I have a better understanding of how to go about grabbing some market share. This book is flat out enlightening, so I recommend it to anybody who wants to increase their profit.

Grab More Market Share

This guy Ross Shafer is a genius. In his book he shows how to grab more market share at a time when most markets are not growing. He thinks years down the road which help companies to stay relevant and ahead of the competition. He identifies trends that most people cannot see. He explains how to spot the next customer revolution and how the customer wants to be treated--not the same old "the customer is always right," but how you need to be concerned with customer urgency. He uses examples of famous, successful companies that have gone bust by not remaining reactive to the market's needs. You can wrangle business away from lazy competitors by reading Grab More Market Share--it has worked for me.

Grab this book

Don't let the brevity of this book put you off. There are many big ideas in this little book. In addition to the plethora of quick case studies, there are lots of insights you can use in your business.

Listen to this audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free

Title: All Business Is Local

Subtitle: Why Place Matters More Than Ever in a Global, Virtual World

Author: John A. Quelch, Katherine E. Jocz

Narrator: Walter Dixon

Format: Unabridged

Length: 5 hrs and 21 mins

Language: English

Release date: 03-16-12

Publisher: Gildan Media, LLC

Ratings: 3.5 of 5 out of 5 votes

Genres: Business, Marketing

Publisher's Summary:

Why businesses should never underestimate the power of place: Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Contact me for any questions: [email protected]

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Title: VangoNotes for Marketing, Second Canadian Edition

Author: Gary Armstrong, Philip Kotler, Peggy Cunningham, Peter Mitchell, Lilly Anne Buchwitz

Narrator: Christine Fuchs, Ax Norman

Format: Original Recording

Length: 4 hrs and 43 mins

Language: English

Release date: 09-13-11

Publisher: Pearson Education, Inc.

Ratings: 2.5 of 5 out of 6 votes

Genres: Business, Marketing

Publisher's Summary:

Study on the go with VangoNotes. Just download chapter reviews from Marketing: An Introduction, 2nd Canadian Edition and listen to them on your mp3 player. Now wherever you are -- whatever you're doing -- you can study by listening to the following for each chapter of your textbook:

Copyright 2007, 2004 Pearson Canada Inc

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Title: Social Media

Subtitle: Best Practices

Author: Deaver Brown

Narrator: Deaver Brown

Format: Unabridged

Length: 51 mins

Language: English

Release date: 06-03-11

Publisher: Simply Media

Ratings: 3 of 5 out of 15 votes

Genres: Business, Marketing

Publisher's Summary:

Social Media is good term for one-on-one communication with customers and a critical emphasis on survival and productive efforts by all organizations - for-profit, non-profit, educational, governmental, and unions. Marketers have long done this with ads, coupons, in-store discounts, premiums, and other such things. Now many are drilling down and capturing names, email addresses, and individual information.

This audiobook emphasizes how to empower customers and potential customers to reach out to your organization in a two-way dialogue, much like the old Greek Marketplace, where people talked one-on-one and shared ideas that they were passed along.

Social Media emphasizes best practices, how to listen until it hurts, and how to modify one's perspective and that of your organization. From social media, for example, publisher Simply Magazine learned to feature audiobooks versus software, lecture length versus longer length (except in fiction), and to emphasize subject matter such as self-development and health that customers want. Simply Magazine also learned to price high enough for value and low enough for impulse buying.

Social Media makes an important point: let the customer lead you by listening closely, daily, and adjusting as you learn more. Best practices include asking "What does the customer want?" Are you providing it? Are you getting out of the way, so the customer can get what they want?

Members Reviews:

This book may have been more useful few years ago

The book was probably more interesting few years ago, when social media was still a new thing. Someone new to the topic will find it a good introduction though. The narration was not great but clear enough.