Discover Popular Titles Full Audiobooks in Business, Marketing

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Title: Mind Capture (Book 3)

Subtitle: How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!

Author: Tony Rubleski

Narrator: Tony Rubleski

Format: Unabridged

Length: 3 hrs and 26 mins

Language: English

Release date: 06-01-11

Publisher: Brilliance Audio

Ratings: 3.5 of 5 out of 2 votes

Genres: Business, Marketing

Publisher's Summary:

In this third book in the Mind Capture business series, you'll discover:

In each generation, a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry, you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius. Discover for yourself why many of the top sales, marketing, and motivational minds on the planet, ranging from Dan Kennedy, Dr. Ivan Misner, Jeffrey Gitomer, and John Assaraf, to Brian Tracy, Joel Comm, and many others continue to rave about Mind Capture!

Members Reviews:

No need to rush to buy this book

I have not read any of Rubleski's other books, so this may be an exception, but I found the book to be very vanilla. There is not a lot of substance. I would recommend many other books before this one. 7 Habits of Highly Effective People, Think and Grow Rich, The Traveler's Gift, The Secret...just to name a few. This book is no where near the caliber of these books.

Everyone wants MIND CAPTURE...

Tony gives many compelling ways to awaken your Entrepreneurial Genius and have MIND CAPTURE! Get this book and learn about a new set of 10 commandments. Highly recommended reading!

Five Stars

I enjoy his writings

Excellent read! Thought provoking book!

Tony has packed a lot of information into a small, very readable book. It got me off the couch, and back into the business arena.

Bravo!! Just what we all need right now!

Tony,

I just finished reading your book cover to cover. Bravo! Exactly the message needed for this uncertain, negative, fearful time. You have clearly, eloquently, and succinctly tapped into the amazing ability, creativity, and power we all inherently have inside of us to not only survive the "fear" culture, but thrive in it as successful and contributing individuals and business owners/professionals. Everybody in marketing, sales, advertising, "the media", senior management, and entrepreneurship of any sort should read your book and apply your lessons and systems to their work, their life, and their personal and professional passions. Thanks for a positive mental/emotional kick in the pants!

Yours truly,

Randy Dean, MBA

Author of the recent Amazon #1 e-mail bestseller,Taming The Email Beast

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Title: Wild West 2.0

Subtitle: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

Author: Michael Fertik, David Thompson

Narrator: Peter Ganim

Format: Unabridged

Length: 8 hrs and 56 mins

Language: English

Release date: 12-10-10

Publisher: Audible Studios

Ratings: 4 of 5 out of 5 votes

Genres: Business, Marketing

Publisher's Summary:

The Internet is like the Old West - a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.

On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory competitor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.

In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?

Critic Reviews:

"Full of invaluable information that readers will be very grateful to have when they need it, this book explains the rules and provides the tools for overcoming online attacks and regaining a positive reputation." (Publishers Weekly)

Members Reviews:

Definitely for Internet Noobs

If you don't know what a noob is (or the Internet for that matter) then this is the book for you (the author will even define noob for you). If you've used the Internet before then this book will drive you crazy as the author repeats the same scary stories over and over. It's 80% sensationalism and 20% information. I wish the author would have just focused on teaching me something instead of trying to scare me about how easy my reputation can be tarnished on the Internet. Maybe the last 25% of the book redeems it's value, but I just couldn't make it through the whole book. It's one of the few audiobooks I chose not to finish.

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Title: How to Generate Effective Press Releases for Social Networks

Author: Deirdre Breakenridge, Brian Solis

Narrator: Jennifer Van Dyck

Format: Unabridged

Length: 15 mins

Language: English

Release date: 05-07-10

Publisher: Audible Studios

Ratings: 4 of 5 out of 6 votes

Genres: Business, Marketing

Publisher's Summary:

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge, available in print and digital formats.

Social media releases: what they are, what they aren't, and how to make the most of them. PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.

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Title: Know Your Fans

Subtitle: Using Word-of-Mouth Management to Sell Your Products

Author: Don Tapscott, Barry Libert, Jon Spector

Narrator: Jennifer Van Dyck

Format: Unabridged

Length: 17 mins

Language: English

Release date: 05-06-10

Publisher: Audible Studios

Ratings: 4 of 5 out of 3 votes

Genres: Business, Marketing

Publisher's Summary:

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector, available in print and digital formats.

Put crowd-source marketing to work - and magnify the impact of your marketing efforts with the authenticity and power of real customers! Procter & Gamble is in the business of turning out consumer products by the barrelful. But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers - for its own product divisions and other organizations as well.

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Title: We Are Smarter Than Me

Subtitle: Crowdsourcing New Businesses

Author: Barry Libert, Jon Spector

Narrator: Jennifer Van Dyck

Format: Unabridged

Length: 17 mins

Language: English

Release date: 05-06-10

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 6 votes

Genres: Business, Marketing

Publisher's Summary:

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector, available in print and digital formats.

Use crowdsourcing to create marketable new products and content - and blow away your traditional competitors! When communities help manufacture companies' products or content, the advantages over traditional business models are huge. At iStock, for instance, contributors create the product and deliver it in market-ready format. With little inventory expense or traditional overhead, the company can price the product far below old-model competitors.

Members Reviews:

Ended up checking book out from library.

Just and excerpt not a kindle book.

Packs More Power Per Page Than Any Book I Ever Read...

I'm a long time automotive entrepreneur, now making my business online communities and specialized professional networks, and an old time Wharton School alumni, so when this book was announced I naturally had to buy and read it.

Wow! Though very simple to read and absorb in a very short amount of time, with some helpful and entertaining call outs and pictures, there is not one book I've read (on this topic or any other) that had more of an impact on getting a point across - that the power of crowds and mass collaboration, harnessed through the Internet, is truly changing business, and the world as we know it.

To me this is the best kind of book, short, entertaining yet so powerful you will want to reread it, and cite its facts, phrases and examples throughout your day. There is no way someone can read a book like this, knowing the background of its "authors" and the fact that it, itself was a product of mass collaboration, and not be influenced by its observations and conclusions. "We are smarter than Me" stimulates you to think and act, which is the best take away from any book in my opinion (right after I read it, I "crowd sourced" a particular tricky service in another city for my company, at a fraction of the cost it would have taken me using conventional methods...if I could have gotten the task done at all conventionally).

At the price, this little book is the best ROI on Amazon today.

John Possumato

Possumato.com

[...]

Fabulous read and clearly a visionary prelude to the authors ...

Fabulous read and clearly a visionary prelude to the authors most recent book "The Network Imperative". Crowdsourcing IS the basis for much of this digital transformation and network creation.

Old short content. Nothing new. This coukd be an old book.

Old information. This book is probably aged. It is too short and of low value.

I was disapointed with it.

"We" is less informative

The experiment of writing the book was more interesting than the book itself. Here, dozens (hundreds?) of writers collaborated in the writing of the book.

The book was very short and even shorter whether the often irrelevant pictures are ignored. I was surprised at the repetition of stories and summaries in the book.

The collaborative writing means that the style is very bland and has no consistent voice.

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Title: PR 2.0 Is Here

Subtitle: Combine Traditional PR with Social Media for Heightened Results

Author: Brian Solis, Deirdre Breakenridge

Narrator: Jennifer Van Dyck

Format: Unabridged

Length: 14 mins

Language: English

Release date: 05-05-10

Publisher: Audible Studios

Ratings: 3.5 of 5 out of 2 votes

Genres: Business, Marketing

Publisher's Summary:

This Element is an excerpt from PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge, available in print and digital formats.

Use advanced "PR 2.0" social media techniques in ways that build on the "PR 1.0" techniques that still work. PR 2.0 is the new wave of public relations that uses social media elements, such as blogging, viral marketing, social networking, and search engine optimization, to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward.

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Title: The Making of a Name

Author: Steve Rivkin, Fraser Sutherland

Narrator: John Morgan

Format: Unabridged

Length: 11 hrs and 45 mins

Language: English

Release date: 11-25-09

Publisher: Audible Studios

Ratings: 4 of 5 out of 8 votes

Genres: Business, Marketing

Publisher's Summary:

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in 'owned words' must have.

©2004 Steve Rivkin; (P)2009 Audible, Inc.

Members Reviews:

Repetition is the mother of a bad audio book

I am learning - but only a little

Constant repetition coupled with overstating points, coupled with many lists and I give this book two stars before getting half way through

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Title: Inspire! Why Customers Come Back

Author: Jim Champy

Narrator: Stow Lovejoy

Format: Unabridged

Length: 3 hrs and 51 mins

Language: English

Release date: 07-17-09

Publisher: Audible Studios

Ratings: 3 of 5 out of 11 votes

Genres: Business, Marketing

Publisher's Summary:

In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about--and will stay passionate about.

You'll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join.

Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.

Members Reviews:

Infomercial Material

If you've listened to as many business audio books as I have, you know the stories of Ben & Jerry, Honest Tea, Stoneyfield Farms, et. al. That's all you get with this book is the stories. Where is the insight? Where is the application and common truths for the rest of us. With a title like Inspire, I shouldn't expect more than a few mildly inspiring stories. I've been spoiled by the likes of Seth Godin and Tom Peters with inspiration followed by action items and lessons learned. Jim Champy writes in a simple style, lacking depth and insight. It leaves you wanting more. A "How To" book it is not.

Stow Lovejoy does a very nice job narrating this (un)inspiring business book. If you are going into the yogurt business: read/listen to this book. For the rest of us, time is much better spent elsewhere.

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Title: Six Rules for Brand Revitalization

Subtitle: Learn How Companies Like McDonald's Can Re-Energize Their Brands

Author: Larry Light, Joan Kiddon

Narrator: Dennis Holland

Format: Unabridged

Length: 6 hrs and 41 mins

Language: English

Release date: 03-10-09

Publisher: Audible Studios

Ratings: 4 of 5 out of 14 votes

Genres: Business, Marketing

Publisher's Summary:

Larry Light, the Global Chief Marketing Officer who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald's experience, offering detailed "dos" and "don'ts" for everything from market segmentation to R&D to executive leadership. You'll discover how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on a profound knowledge of your customers...and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a "plan to win," and execute on it!

Members Reviews:

one of the best on branding!

clear and practical, written by someone who understand and who has been through the process.

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Title: The Way We'll Be

Subtitle: The Zogby Report on the Transformation of the American Dream

Author: John Zogby

Narrator: Dick Hill

Format: Unabridged

Length: 8 hrs and 37 mins

Language: English

Release date: 08-20-08

Publisher: Tantor Audio

Ratings: 3.5 of 5 out of 12 votes

Genres: Business, Marketing

Publisher's Summary:

Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition and that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:

Editorial Reviews:

Lost your crystal ball? Let John Zogby tell you where you - and the rest of America - are going. One of the nation's foremost pollsters, Zogby uses information he's collected from everyday Americans to make startling conclusions about how the desires of 21st-century Americans have changed - and where those changes will take us in the years to come. Zogby sees upcoming generations of Americans who are willing to live with fewer material comforts, expect more cultural diversity, and demand more authenticity from their politicians, their national culture, and their communities. Narrator Dick Hill's lively reading brings home Zobgy's point that polling data doesn't just sketch our demographic and socioeconomic portrait; it gives us a glimpse into our changing national soul.

Critic Reviews:

"His intriguing claims will likely stimulate hope and continued debate." (Publishers Weekly)

Members Reviews:

The Way We Won't

Very disappointing. Zogby never goes beyond all his data to draw the insightful connections or provide the penetrating analysis that I was looking for. Yes, his central theme that American's are now living within an age of limits is a strong observation (and backed up with data) - but I was left wondering what are the larger forces that have caused this shift. Mark Penn's book Microtrends is a much better book - as by slicing the world in smaller segments he is able to tell a deeper and more satisfying story.