Discover Popular Titles Full Audiobooks in Business, Marketing

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Title: Make Your Web Site a Profit Center

Subtitle: Internet Marketing Techniques for Speakers, Authors, and Consultants

Author: Ford Saeks

Narrator: Ford Saeks

Format: Original Recording

Length: 1 hr

Language: English

Release date: 06-20-07

Publisher: SpeakerNet News

Ratings: 1.5 of 5 out of 3 votes

Genres: Business, Marketing

Publisher's Summary:

Would you like to plug profit holes in your Web site that are robbing you blind without your ever knowing it? Want to know some simple yet powerful "tricks" that few know and almost no one knows how to institute properly? Are you anxious to learn how to increase sales from bookings, product sales, and consulting services?

Join Ford Saeks, the mastermind behind Randy Gage's Internet marketing, as he reveals secrets to successful Web design that produce lots of sales!

You will learn:

This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone.

Members Reviews:

very vaque

This is not a very throughful as i wish

Not for pro's

Short and superficial article, mainly for beginners.

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Title: Citizen Marketers

Subtitle: When People Are the Message

Author: Ben McConnell, Jackie Huba

Narrator: Ben McConnell, Jackie Huba

Format: Unabridged

Length: 6 hrs and 5 mins

Language: English

Release date: 05-10-07

Publisher: North & Clark Press

Ratings: 3.5 of 5 out of 25 votes

Genres: Business, Marketing

Publisher's Summary:

With a voice, a vote, and a vocation, tens of millions of Americans are involving themselves in the cultural lives of business. The "social media" of blogs, podcasts, and social networks are fusing pop culture with traditional marketing, and it's causing all manner of disruption.

Citizen Marketers makes the case that the distributed, power-sharing nature of social media is a reflection of the ideals of democracy, where liberty, free speech and freedom of association are its ruling principles. As a result, positioning, message delivery and reputation management are in the hands of the populace, where anyone can be a publisher or broadcaster. For tradition-bound managers, the message is simple: Control is out of control. People are creating content about products and services, whether companies like it or not. They are the new cultural influencers.

Paradoxically, the citizen marketers themselves are not your typical members of society or customer databases. That makes them either progressive or dangerous. Citizen Marketers examines and classifies the work of everyday people who build content on behalf of products, brands, companies, or people and provides a framework for working with them.

More cultural guide than business or marketing book, Citizen Marketers examines the significant changes caused by social media. Citizen Marketers outlines a common architecture of participation for the everyday person as citizen marketer, entertainer, or information source. It's ideal for readers hoping to convince colleagues, coworkers, or clients about the broad and tactical changes social media are having on business, marketing, and popular culture.

Members Reviews:

Citizen Marketers Audiobook

The content and case studies in this book are quite interesting & helpful.

Professional voice-talent should have been considered and proof edited as some sentences are repeated twice.

loved it!!!!

Would you recommend this audiobook to a friend? If so, why?

I have already..many

What was one of the most memorable moments of Citizen Marketers?

Coming to the realization that the power of words in the internet world is amazing now. I loved hearing how people effected so many situations by sharing what they believed.

Any additional comments?

Authors were very easy to listen to.

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Title: From .com to .profit

Subtitle: Inventing Business Models that Deliver Value and Profit

Author: Nick Earle, Peter Keen

Narrator: Eric Conger

Format: Abridged

Length: 3 hrs and 6 mins

Language: English

Release date: 07-08-05

Publisher: Penton Overseas, Inc.

Ratings: 2 of 5 out of 10 votes

Genres: Business, Marketing

Publisher's Summary:

Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web.

Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.

Members Reviews:

Solid Introduction to Creating E-Business Models

The authors tell us that the purpose of the book is to answer this question: "What can business do -- and do now -- to set priorities and competitive direction for being on the Web so as to provide value to customers and generate profits at the same time?" In answering this question, they have a point of view. "It's not transactions or price that create the value that gets customers coming back to a seller. It's relationships, collaboration, and community."

This book is for people who have not thought about what elements must be present in a an e-business model in order to ensure profitability, sustainability, and success. If you company is starting its first e-business initiative, this book could save you some lost time and money.

If you have done this thinking, chances are that you will not learn much from this book. I found no concepts that I had not read in at least 5 other books about e-business success. The microeconomic analysis of creating a profitable business over time was also incomplete in that it did not pay enough attention to the role of speeding up progress, reducing start-up losses, and creating permanent advantages. I graded the book down one star for these missing elements.

The book focuses on six areas for progress (value drivers, in the parlance of the book), and provides an imperative for each:

1. Relationships (cultivate your long-term customer relationships)

2. Logistics (perfect your logistics)

3. Branding (build a power brand)

4. Channels (harmonize your channels on behalf of the customer)

5. Intermediaries (become a value-adding intermediary or use one)

6. Financial Dynamics (transform your capital and cost situations)

Each value driver and imperative is detailed with check lists to consider and useful, contemporary examples that you can check on on the Web for yourself.

A weakness of the book is that it pushes a bit too hard on the idea of building relationships as the primary way to create profit. Certainly, relationships will always be important, but I suspect that most successes in the future will be built on superior, trustworthy service rather than on relationships per se. The book is also too quick to abandon being the low-cost provider of superior products and services as a valid, broadly-available business model. With specialization, many will be able to achieve that.

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Title: Guerrilla Marketing Attack

Author: Jay Conrad Levinson

Narrator: Jeff Riggenbach

Format: Unabridged

Length: 6 hrs and 35 mins

Language: English

Release date: 12-15-99

Publisher: Blackstone Audio, Inc.

Ratings: 3.5 of 5 out of 10 votes

Genres: Business, Marketing

Publisher's Summary:

Today's marketplace is more competitive than at any other time in history. Does your small- or medium-sized company have the tools it needs to keep up?

Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of advances in marketing that can give you and your company that much-needed competitive edge. Former vice president and creative director of J. Walter Thompson and Leo Burnett Advertising, Jay Levinson is the president of his own marketing consulting firm, Jay Levinson and Partners, whose clients range from Fortune 500 companies to small business and startups.

Listen to more

tactics.

©1989 by Jay Conrad Levinson (P)1996 by Blackstone Audiobooks

Critic Reviews:

"A veritable plum pudding of marketing techniques." (L.A. Times)

Members Reviews:

Woefully outdated

This book is almost 14 years old, and it shows. Although it makes some interesting points that are still important today, (for example, having excellent customer service) it's so hard to take seriously when it doesn't even mention marketing your business via an internet website! Instead they suggest things like renting a hot air balloon or giant skylight. Uh huh.

The foundation is there but this book needs a refresher to make it modern.

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Title: Email Marketing 101

Subtitle: How to Gain Subscribers, Grow Your List and Make Sales

Author: Smart Reads

Narrator: Eddie Leonard Jr.

Format: Unabridged

Length: 55 mins

Language: English

Release date: 07-03-17

Publisher: Smart Reads

Ratings: 5 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

If you've struggled with growing your audience, gathering and building email lists, and trying to make your business sales grow, then you could be lacking in your email marketing strategy.

Email Marketing 101 is a book aimed at beginner email marketers who are ready get ahead of the competition and turn those email lists into actual customers! You'll learn how to build an email list quickly and know how to manage your subscribers.

This book will cover:

We also pay it forward by donating 5% of our profit to Pencils of Promise to help build schools, train teachers, and support child education. Choose Smart Reads and get smart in less time.

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Title: Social Media Marketing Tips from A to Z

Author: Bri

Narrator: J. Scott Bennett

Format: Unabridged

Length: 26 mins

Language: English

Release date: 08-19-15

Publisher: Bri

Ratings: 3.5 of 5 out of 3 votes

Genres: Business, Marketing

Publisher's Summary:

Social media is a fact of life and essential in today's business world. It is the way the modern world communicates. Everyone from every age group uses social media of some kind. Marketing is the way businesses reach potential customers. In the past, they depended on word-of-mouth, printed ads, television, and radio. Though there is still a place in that realm for marketing, smart business owners know you take your marketing to the people and the people are on social media. It takes some effort to begin.

Whether you need to remain a leader in your industry or grow your brand or establish a competitive spot in the market share, social media marketing can make or break you. This guide will teach you some key considerations you need to think about before you set out on your marketing journey. Let's get started!

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Title: The Coffee Break Guide to Social Media for Writers

Subtitle: How to Succeed on Social Media and Still Have Time to Write

Author: Amy Denim

Narrator: Linda Velwest

Format: Unabridged

Length: 4 hrs and 38 mins

Language: English

Release date: 09-12-14

Publisher: Coffee Break Publishing

Ratings: 4 of 5 out of 1 votes

Genres: Business, Marketing

Publisher's Summary:

If you're ready to spend less time on social media and more time writing, then this book is for you.

You know as an author you have to build a platform on social media. But are you spending more time on Facebook, tweeting, pinning, and blogging than on writing your book? The Coffee Break Guide to Social Media for Writers can help you.

You'll learn:

If you need to succeed on social media but still have time to write grab a copy of this book right away.

Members Reviews:

Exactly What I Needed

I met Amy when she was speaking on Social Media at a local writer's conference and knew in the first 5 minutes I needed to buy and read her book, and study it page by page. If you're new to social media (hey, there are still a lot of us out there who are in that middle generation - not old enough or young enough to know all about Facebook yet) and just need somebody to walk you through what to do and what NOT to do, then this book will do exactly that without boring you to tears. She gives you longer explanations of the main social media platforms, why you would want to use them (or not,) how to use them, and how to maximize them, and then briefly explains a slew of others you might want to consider, so you feel like you get a decent handle on what's currently out there before deciding which one(s) you want to focus on. Her writing style is very conversational and funny, so I felt like I was chatting with a friend, a very smart, savvy friend who knows what she's talking about and is giving me advice. Highly recommend.

This book is perfect for the writer

I have been struggling with social media, and needed a crash course in how to get through it to be able to use it as I need to. As a writer, I wanted something that would help me, but not bog me down at the same time (I do still need to get some writing done!). This book is perfect for the writer, who really wants to get back to writing, but knows that social media is a necessity to survive. Written with very practical solutions, and humor, this book was exactly what I needed! Thank you, Amy!

Must read for authors who need help with navigating the new world of social media.

This book by author Amy Denim covers everything you need to know to use social media effectively. It helps you figure out where you should spend your time, and where you are wasting it. All in an easy, breezy style that won't bog you down. A quick must read for any author trying to find their place in this media frenzied world.

Great content!

Great content, although the narration in the audio book is stiff and off-putting. Thie content of the book is strong and well-presented.

What happened?

I never received it.

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Title: Disrupted

Author: Stefan Pollack

Narrator: Daniel Giannascoli

Format: Unabridged

Length: 3 hrs and 13 mins

Language: English

Release date: 08-21-13

Publisher: Pacific Coast Creative Publishing

Genres: Business, Marketing

Publisher's Summary:

Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade.

Foreword by Futurist Davide Houle. It delivers strategic insights on how brands can navigate this new consumer-controlled environment. Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z).

In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment. Disrupted insists that brands need to understand how iGen communicates and change brand communication to be relevant and accessible by consumers since traditional strategies and tactics are becoming obsolete.

Pollack asserts brands must gain trust with iGen by listening and becoming fluent in iGen's language and habits, conversing through two-way genuine and authentic communication, and delivering on brand promises.

Members Reviews:

"We are not trying to convert consumers anymore; we are trying to forge brand partnership."

Disrupted is an enticing new book from Stefan Pollack about the Generations Z or as he calls them iGen. Imagine a generation that has all it needs, wants and communicates at its fingers tips. Sound impossible? I remember when the iPad first came out. I knew it was a game changer because my 9 and 11 year-olds picked it up the same time my 65+ year old in laws did. Each saw the value it provided and it changed how they interacted and engaged others. Just as the iPad rewrote the technological and engagement rules, iGen will change how brands engage with consumers... and I would say for the better.

Being completely open for this review, Stefan and I are friends. I knew about his book months ago and was very excited to read it when it was released. I can honestly say that because of our friendship, I probably read it more critically than I would other books and Stefan doesn't disappoint.

Perhaps one of my favorite parts of the book is understanding the new marketing funnel that iGen is creating. Just like a Google algorithm, it adapts and changes based on metrics and variables that others haven't valued the same way. Or as Pollack puts it, "However iGen doesn't let just anyone in; iGen is the bouncer to their own private club, and brands are standing outside, lined up down the street and behind a virtual velvet rope. If you look wrong, wear the wrong clothes or say the wrong thing, you have to wait there and watch as better and cooler brands walk in." I love this example because it demonstrates how the game has changed. The consumer is in control and decides which brands it will and won't embrace. Fortunately as Pollack explains, there are guidelines to follow when engaging with iGen.

For me this book is required reading for my team of digital marketers at my firm. Anyone who truly wants to build a brand that will connect with this important demographic should read this book. It's a quick read and even contains a "Do's and Don'ts section for those who are the ultimate speed readers. What would I change? I found myself wanting to hear and understand more about the brands who are engaging iGen.

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Title: Make More Money with Your Product or Service, Part II

Subtitle: Conducting an Online Sales Campaign

Author: Gini Graham Scott, PhD

Narrator: Howard Dwayne Colclough

Format: Unabridged

Length: 2 hrs and 45 mins

Language: English

Release date: 03-16-16

Publisher: Changemakers Publishing

Genres: Business, Marketing

Publisher's Summary:

Make More Money with Your Product or Service, Part II: Conducting an Online Sales Campaign is about how to make more money from your product or service and the different programs you develop based on them. Part II deals with conducting an online sales campaign. It covers these topics:

The book was written by an author, Gini Graham Scott, PhD, who has published over 50 books with major publishers and over 40 books through her own company Changemakers Publishing. She has gained extensive media interest for her books, including appearances on Good Morning America, Oprah, Montel Williams, CNN, and hundreds of radio interviews. She has frequently been quoted by the media and has websites to promote her books. She has written Make More Money with Your Product or Service to help other writers with the tools and techniques she has learned in marketing and promoting her own books.

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Title: Make Money - Get Customers and Keep Them

Subtitle: Step by Step Guide to Target Marketing

Author: Susan Kilmer

Narrator: Korbid Thompson

Format: Unabridged

Length: 1 hr and 43 mins

Language: English

Release date: 12-03-15

Publisher: Provident Wellness

Genres: Business, Marketing

Publisher's Summary:

Have you ever wanted to start a small business?

Have you ever thought it was tough to do so?

Unsure of how to get it started or how you will obtain customers?

Or do you have a business and seem to be losing your current customers? Want to know how you can get more customers to stay in business?

Do you have an idea of what you want your business to look like or grow into, but nothing seems to be heading in that direction?

I completely understand your confusion and fear. There's so much information out there on the Internet and so many self-help gurus that it either takes time to put all the information together, or you have to pay top dollar to have a guru explain it to you.

My name is Susan Kilmer and I am the author of this marketing guide. Over the course of my business and entrepreneurship background, I have taught hundreds of aspiring entrepreneurs how to start a business and how to keep a business going, and one of the things they have all said at one time or another is, "I wish there was some manual or guide that will walk me through understanding marketing and getting customers that I know I need to know to start, operate, or grow my business."

I listened and I did it. I created this concise yet clear guide on how you can better understanding the fundamentals of marketing, plus how you can use these basic principles to get your first or new customers, and how you can keep your current ones.

It's not just any guide; it takes you through several things, including:

And much more!