Discover the Libray of Best Audiobooks in Bios & Memoirs, Business Leaders

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Bata: Shoemaker to the world

Author: Thomas J. Bata

Narrator: Paul Terence Morse

Format: Unabridged

Length: 12 hrs and 8 mins

Language: English

Release date: 09-24-14

Publisher: GoodMood

Ratings: 4.5 of 5 out of 9 votes

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

"Bata - shoemaker to the world" is the story of the man, his family and their business. Eloquently told and rich in anecdotes, it traces the road from the Bata family's humble beginnings in a Moravian village to Tom's undisputed claim to the title of shoemaker to the world. His entrepreneurial upbringing, his fight for control of the family enterprise, his unique partnership with his wife and the way he went about implementing his business philosophy add up to one of the great success stories of the twentieth century.

"I am by nature a gregarious guy. I love being with people from all walks of life, and though I was parents' only child, I was seldom alone. All my life I have been surrounded by friends, fellow workers, colleagues, customers and members of my family. [...] Almost every time I say "I", I should by rights be saying "we"... " Thomas J. Bata.

©2014 Thomas J. Bata and Sonja Sinclair (P)2014 Thomas J. Bata, Sonja Sinclair

Members Reviews:

Very good!

one of the best books.. performance brilliant, story is very complete and catchy! 100% recommended.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Mean Business

Subtitle: How I Save Bad Companies and Make Good Companies Great

Author: Albert J. Dunlap, Bob Andelman

Narrator: Albert J. Dunlap

Format: Abridged

Length: 2 hrs and 58 mins

Language: English

Release date: 07-31-14

Publisher: Mr. Media Books

Ratings: 4.5 of 5 out of 11 votes

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

Al Dunlap is an original: an outspoken, irascible executive with an incredible track record of injecting new life into tired companies. The business media have coined a new verb"to dunlap"when describing a fast company turnaround. In April 1994 he became CEO and chairman of Scott Paper, which had lost $277 million in 1993, was on credit watch for excessive debt, and whose stock had been comatose for seven years. In a mere 19 months, Scott had record earnings, the stock had increased in value by $6.5 billion (over 200 percent), and Dunlap merged Scott with KimberlyClark in a stock swap that valued Scott at $9 billion and created the second largest consumer-products company in the United States.

Mean Business combines Dunlap's colorful personal history - his working-class background, employment, friendship with such people as Sir James Goldsmith and Kerry Packer, his views on why too many executives think of themselves as corporate royalty - and his provocative ideas on management and leadership. His specific, tested program on how to evaluate and choose a management team, get the lowest costs from suppliers, improve the balance sheet, and develop a real strategy make this an invaluable book.

The controversy about corporate performance and how to achieve it is near the boiling point, as executives face the hard fact of business life: What is good or even excellent today won't be satisfactory tomorrow. Mean Business is absolutely essential for both companies in trouble as well as those at the top of their game.

Critic Reviews:

Al Dunlap is what Frank Sinatra would have been if God had stolen back half an octave: Up from the streets of Hoboken, N.J., toughminded, proud of the hate he attracts, convinced it's a tribute to his audacity. Hate him or love himand there is considerable reason for bothhe personifies the particularly American conviction that individuals, not collective systems, solve problems. If you want a book that shows you all the colorful contradictions of late 20th century capitalism, you've come to the right place. Bob Baker, Los Angeles Times

Members Reviews:

sssss

Sssssssssssss sss sss ss ss ss ss ss ss ss ss ss ss ss ss ss. S s s s s good

000 fine. These terms were part of a legal settlement ...

In 2002, Al Dunlap was banned from ever serving as on officer or director of a public company and paid a $500,000 fine. These terms were part of a legal settlement against Dunlap for his criminal activities while head of the Sunbeam Corporation. His book would be better titled, "Illegal Business -- how to avoid jail time." Sociopaths like Dunlap never admit fault and go on to write books about how great they are. The reality is that Dunlap is a terrible American and a crook.

Mean But Enjoyable

What can I say, I love straightforward hard-hitting books. Al Dunlap gets a lot of flack for being the quintessential embodiment of the type of executive that everybody loves to hate. His ruthless cut-throat approach to business seems a little over the top...even for a society that is acclimated to violence and larger than life characters.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Anita Roddick - The Mind of a Leader Legends

Author: Anita Roddick

Narrator: Anita Roddick

Format: Unabridged

Length: 54 mins

Language: English

Release date: 04-28-14

Publisher: Andrews UK Limited

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

Experience a firsthand interview with the legendary Dame Anita Roddick, founder of The Body Shop, human rights activist, and environmental campaigner.

Dame Anita Roddick is an example of an inspirational modern female leader and entrepreneur that was able to think outside the box, walk the talk, and achieve tremendous corporate success while upholding humane values. Throughout her career, her personal and corporate reputation followed her actions. The Body Shop, a cosmetics company producing and retailing natural beauty products, was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries.

The Mind of a Leader Legends is an outstanding training and development tool offering practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Philip Kotler - The Mind of a Leader Legends

Author: Philip Kotler

Narrator: Philip Kotler

Format: Original Recording

Length: 50 mins

Language: English

Release date: 04-28-14

Publisher: Andrews UK Limited

Ratings: 4 of 5 out of 8 votes

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

Experience a first-hand interview with the legendary Philip Kotler, American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Kotler is the author of more than 55 marketing books. He was the first person to receive the "Leader in Marketing Thought", voted on by the academic members of the American Marketing Association, the first recipient of the William L. Wilkie Marketing for a Better World Award from the American Marketing Association, and the first recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. In 2005 The Financial Times surveyed 1,000 executives in 25 countries on the Most Influential Business Writers/Management Gurus and Philip Kotler ranked fourth after Peter Drucker, Bill Gates, and Jack Welch.

The modern business topics discussed in each chapter of The Mind of a Leader Legends are closely related to the issues raised in Niccolò Machiavelli's controversial strategic masterpiece The Prince.

The Mind of a Leader Legends is an outstanding training and development tool offering practical hands-on advice in regards to both individual and organizational success. A fascinating journey to the inside of successful modern organizations and leadership minds.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: The Bite in the Apple

Subtitle: A Memoir of My Life with Steve Jobs

Author: Chrisann Brennan

Narrator: Coleen Marlo

Format: Unabridged

Length: 10 hrs and 51 mins

Language: English

Release date: 10-29-13

Publisher: Tantor Audio

Ratings: 3.5 of 5 out of 39 votes

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

Steve Jobs was a remarkable man who wanted to unify the world through technology. For him, the point was to set people free with tools to explore their own unique creativity. Chrisann Brennan knows this better than anyone. She met him in high school, at a time when Jobs was passionately aware that there was something much bigger to be had out of life, and that new kinds of revelations were within reach.

The Bite in the Apple is the very human tale of Jobs's ascent and the toll it took, told from the author's unique perspective as his first girlfriend, co-parent, friend, and - like many others - object of his cruelty. Brennan writes with depth and breadth, and she doesn't buy into all the hype. She talks with passion about an idealistic young man who was driven to change the world, about a young father who denied his own child, and about a man who mistook power for love. Chrisann Brennan's intimate memoir provides the listener with a human dimension to Jobs's myth. Finally, an audiobook that reveals a more real Steve Jobs.

Members Reviews:

Wonderful and different perspective on Steve Jobs

My name is Spencer Cox and I'm a journalist who has interviewed John Sculley and Daniel Kottke

to try and learn as much as I can about the man in the machine known as Steve Jobs. Chrisann has been known far too long as a villain in the Steve Jobs mythology but this book opened up so many windows of thought of Steve Jobs and is a must for anyone wanting to learn more of the early

Steve Jobs.

Beautiful! Well written and performed!

Doing the right thing around the collateral damage produced by a megalomaniac, narcissistic, emotionally retarded, destructive, sadistic, and self centered ass hole is not easy. Many lives are wasted or destroyed in their path, Chrisann Brennan does admirably to keep it together, sadly eventually she continued to be hypnotized by Jobs until the end. What is a slight to Tina (telling her that Chrisann is one of the most creative people Jobs has ever met) is seen by Chrissann as a compliment ("why didn't he ever tell me!"), but Jobs only ever says so to Tina to make her feel less of herself in comparison to Chrissann! Normal people, around crazy people, always have had a very hard time around them, doing so around an empowered one, Jobs (a vampire of the energy, emotions, and ideas of all around him) is much harder, but Chrissann takes the right measure of Jobs and does admirably so in knowing him and his effect all around him, surviving and eventually thriving!

Incredible Book!

Who was your favorite character and why?

Chrisann was my favorite character, because she writes from her heart! I was so surprised to hear all the other "side" of the story! I was fascinated with everything and specially her beautiful way of writing.

Any additional comments?

I highly recommend this book! Chrisann Brennan tells everything so nicely!

Written from the Heart

I loved it. It was a story from the perspective of Steves first love. A must read to appreciate a side of Steve Jobs you wont find in any other book about him. I recommend it highly...

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: How to Make Money

Subtitle: The Top Ten Businesses and Business Men of All Time

Author: Paul Beck

Narrator: Michael Larkin

Format: Unabridged

Length: 6 hrs and 28 mins

Language: English

Release date: 08-20-13

Publisher: Trout Lake Media

Ratings: 4 of 5 out of 42 votes

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

This is how they did it.

These are the strategies that built the biggest companies in the world, and made their owners the richest men in the world. Six hours of essential listening for anyone who is interested in business.

Includes sections on Steve Jobs and Apple; Bill Gates and Microsoft; McDonalds and Ray Croc; Thomas Edison and General Electric; the Coca Cola Company; the Rockefellers and Standard Oil; the Hershey Chocolate Company; Sam Walton and Walmart; Henry Ford of the Ford Motor Company and Andrew Carnegie of U.S. Steel.

Members Reviews:

interesting treatment

Would you try another book from Paul Beck and/or Michael Larkin?

First off, I appreciate the book- it covered the backgrounds of ten very interesting companies and the author had many insights that I had missed in my own knowledge about them. I enjoyed listening to the book and feel I learned a lot.

That being said, the book had some very odd choices made in the way it was written. It is essentially a corporate history book, covering the very unlikely starts to some massive modern brands. But often the author seems to have simply allowed someone to dump a few dozen pages from the corporate website or wiki page into the book. Random acquisitions or forays into odd markets many years after the start of the corporation are chronicled in a way that suggests that it came straight from a corporate press release.

Fasciniating stories about the companies, such as Coca Cola's efforts during WWII or in their creation of Santa Claus are overshadowed by trivial digressions into later corporate expansions. It felt like padding.

There was a great deal of data, but very little analysis. The author titled the book about how to make money- but it really isn't about that at all... It is about how to grow a brand. Really fascinating insights looking across all ten brands are ignored- the book had everything it needed, but let it go. For example, of the ten powerful brands, how many of them were started by the actual inventor? How often did the inventor actually benefit from their creation?

The moment when each of these companies had to "bet the farm" to transform themselves to the next version is a pretty big deal (some of them had to do it many times of course) but the first time is a big deal. How they each dealt with it is deeply instructive.

The book talks about invention, deals with finance but in the end- it is largely a book about the history of mass marketing. Innovations in some specific product (chocolate, soft drinks, fast food, steel, computers, lighting, retail, cars, gasoline, software) are overshadowed by the brilliant marketing insights of the innovator who grew the business into a global brand.

Sorry for going on at such length being critical- again, it is a good book. I would LOVE to see the author go back through the book and edit out about 1/4 of the digressions and write a unifying set of themes to go back through the book. All the material is already there.

The themes could be;

A great invention does not neccesarily lead to wealth...

An innovative product must be matched by even greater innovations in marketing...

Great wealth rarely leads to great happiness, sadly the opposite.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Mr. & Mrs. Hollywood

Subtitle: Edie and Lew Wasserman and Their Entertainment Empire

Author: Kathleen Sharp

Narrator: Tavia Gilbert

Format: Unabridged

Length: 18 hrs and 39 mins

Language: English

Release date: 08-01-13

Publisher: Blackstone Audio, Inc.

Ratings: 4 of 5 out of 17 votes

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

Ever wonder why so many B actors wind up as A-grade politicians? Or how the casting couch worked? Acclaimed author Kathleen Sharp traces the influence of show business through the lives of its first power couple. Edie and Lew Wasserman built the worlds largest talent agency, MCA, created the multibillion-dollar Universal Studios, and helped shape Washington, DC. Starting from MCAs birth in gangland Chicago, Lew represented stars such as Jimmy Stewart and Marilyn Monroe; pioneered TV with Leave It to Beaver and Miami Vice; spawned the blockbuster movie model with Psycho and Jaws; and developed a megatheme park. His savvy wife, Edie, was the daughter of a mob attorney, the queen of A-list parties, and Lews secret agent who boosted their status. Yet, the couple was attacked by rivals, federal prosecutors, and their own protégés. Even so, over the course of seven decades they managed to vanquish their enemies and parlay their influence far beyond Sunset Strip into governors mansions, Senate chambers, and the White House. At the end, Edie and Lew became diplomats, kingmakers, and philanthropists, who elevated the fortunes of middle-class workers and California itself. Based on some four hundred interviews, this book features Janet Leigh, Clark Gable, Grace Kelly, John Belushi, Jean Stein, and Steven Spielberg along with the Kennedys, the Johnsons, the Reagans, and the Clintons. Its a fascinating read about how two kids from Cleveland created the largest entertainment conglomerate in the world and wound up ruling twentieth-century America.

Members Reviews:

Best Book I Have Heard In A Long Time!!!

What did you love best about Mr. & Mrs. Hollywood?

I loved how well Kathleen Sharp kept the book interesting by weaving back and forth among the decades while telling stories from different angles and how well narrator Tavia Gilbert did in performing this immense amount of text.

With their mix of talents, this book could have been twice as long and I still would have craved for more. It truly was an addiction to listen to, and that is a credit to not only the topic, but the writing and performance.

I loved the book so much that I found a first edition on Ebay to give to my mom, as I knew she would love it as well. But nothing can beat having the book read to you so masterfully!!!!! 5 stars in all catergories!!!!!!! 6 if I could give that many!!!

What was one of the most memorable moments of Mr. & Mrs. Hollywood?

Finding out the stories behind the Hollywood we know. How deals came together, power came to be, and how some of our favorite movies came to be.

Which scene was your favorite?

There are truly too many great and enjoyable stories to count but the first to come to mind is the realization of how activities at MCA would one day be replicated in the political world. Iran Contra was not the first time Ronnie relied on not being able to remember!!!

Was this a book you wanted to listen to all in one sitting?

YES!! While I believe it was over 25 hours, I hated when I had to turn it off. I listen to my books during housework, while driving to and from work, etc. I found reasons to listen to this book!!

Any additional comments?

With the 25 hour run time and the sample that was provided, I was afraid this may be dry material.

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: Bad Girls Go Everywhere

Subtitle: The Life of Helen Gurley Brown

Author: Jennifer Scanlon

Narrator: Shar Rednour

Format: Unabridged

Length: 10 hrs and 57 mins

Language: English

Release date: 06-18-13

Publisher: Audible Studios

Ratings: 3 of 5 out of 5 votes

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

When reviewing the great figures of feminism, few would call to mind the creator of the Cosmo Girl, but as Jennifer Scanlon argues in her fascinating biography Bad Girls Go Everywhere: The Life of Helen Gurley Brown, the longtime editor of Cosmopolitan and diva of the New York magazine world powerfully changed the way modern culture views the single woman.

From Brown's first book, Sex and the Single Girl, a bold precursor to today's unapologetic Sex in the City, to her editing of the most widely read women's magazine in the world, Brown defied traditional mores to proclaim the unmarried woman's right to happiness. The first woman to publicly say there was another role available in the conservative context of the 1960s, Brown offered American women a revelation that resulted in a revolution. Scanlon tracks the trajectory of Brown's career as a frank, fearless champion for women, from her support for abortion rights to her demands that freedom of choice for women include everything from fashion to politics, showing how Brown has advocated for women while achieving great commercial success.

The first to focus on Helen Gurley Brown, Scanlon's intriguing biography accords Brown a place among the early leaders of the second wave of the feminist movement. In Bad Girls Go Everywhere, Scanlon's impressively researched portrait shows us that Helen Gurley Brown is a woman of fascinating contradictions, carving out her own unique philosophy of pragmatic feminism, a philosophy that defines the lives of millions of women today. Scanlon's perceptive account of this shrewd public figure tracks the collision between sexual politics and commerce, providing new insight into the social forces that shape modern life. To listen to it is to better understand how feminism operates in our day-to-day lives.

Members Reviews:

So-So Book

So-So book about her. I have read her own books and other interviews. I could not get through this one. If you are a fan of her skip.

Fascinating subject but can be slow reading

I wanted to read about Helen Gurley Brown because I think she is a fascinating individualist and feminist in the truest sense. I am about half way through the book and the reading is not as easy as I hoped. The author's detailed histories of feminist's who came before Helen in writing "Sex and the Single Girl" drags on way too long. The book itself often reads like a master's thesis - dry and lengthy. I am still hoping the book gets better in the second half. Helen Gurley Brown deserves an exciting bio.

Three Stars

fluff.

excellent

Jennifer Scanlon is a talented writer and a dillegent researcher. Her book is an excellent portrayal of an iconic woman. kudos.

All Good

I was very happy to find this book, at a good price, in great condition. They shipped right away and I am very happy. All good.

SG

Listen to this audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free

Title: Roger Ailes

Subtitle: Off Camera

Author: Zev Chafets

Narrator: Erik Synnestvedt

Format: Unabridged

Length: 7 hrs and 17 mins

Language: English

Release date: 05-13-13

Publisher: Gildan Media, LLC

Ratings: 4.5 of 5 out of 22 votes

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

"When youve got Roger Ailes on your side, you do not lose." (Rush Limbaugh)

Roger Ailes is the quintessential man behind the curtain. He more or less invented modern political consulting and helped Richard Nixon, Ronald Reagan, and George H. W. Bush win their races for the White House. Then he reinvented himself as a master of cable television, first as the head of CNBC and, since 1996, as the creator and leader of Fox News, the most influential news network in the country.

To liberals, Ailes is an evil genius who helped polarize the country by breaking the mainstream medias long monopoly on what constitutes news. To conservatives, hes a champion of free speech and fair reporting whose values and view of America reflect their own. But no one doubts that Ailes has transformed journalism. Barack Obama once called him "the most powerful man in America" - and given that Fox News has changed the way millions understand the world, it may be true.

Yet for all that fame and infamy, very few people know the real person behind the headlines. Journalist Zev Chafets received unprecedented access to Ailes and his family, friends, and Fox News colleagues. The result is a candid, compelling portrait of a fascinating man. We see Ailes in action at Fox News and hear him reflect on personal matters he has never before discussed publicly. And we discover the heart of his sometimes surprising political beliefs: his profane piety and his unwavering belief in the values of his small-town Ohio boyhood.

Ailes loves to fight, but he is a happy warrior who has somehow managed to charm and befriend many of the people he has defeated in political campaigns and television wars. Barbara Walters, Rachel Maddow, Jesse Jackson, the Kennedy clan - all are unexpected Ailes fans.

Chafets also gives us an unprecedented look at the inner workings of Fox News and explores Ailess relationships with Bill OReilly, Sean Hannity, Megyn Kelly, Neil Cavuto, Chris Wallace, and the other stars he has nurtured.

Ultimately, Ailes is neither villain nor hero but a man full of contradictions and surprises. As Chafets writes: "What will he do next? What stokes his competitive fires and occasional rages? How to reconcile his acts of exceptional loyalty and private generosity (even to rivals) with his impulse to present himself to the world as a ruthless leg breaker? What makes Roger run - and where, if anywhere, is the finish line? As Ailes himself might say: "I report, you decide."

Contact me for any questions: [email protected]

Please open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.

Title: I Was a Mad Man

Subtitle: How I Marched up Madison Avenue

Author: Richard Gilbert

Narrator: Daniel Thomas May

Format: Unabridged

Length: 7 hrs and 39 mins

Language: English

Release date: 04-02-13

Publisher: Audible Studios

Ratings: 2.5 of 5 out of 2 votes

Genres: Bios & Memoirs, Business Leaders

Publisher's Summary:

When the Greatest Generation came marching home, they buckled right down to work. Marching Up Madison Avenue is the story of one of those men. Richard L. Gilbert, born in New York, devoted Giants fan in the cheap seats of Coogan s Bluff; CCNY grad; soldier, returned home in 1946. He needed a job. He found one in advertising. You don t know his name (yet) but you ll recognize his work. In a 40-year career Richard Gilbert and his intrepid staff of copywriters, designers, and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume, and the Vietnam War. Gilbert Advertising wasn't the biggest shop on Madison Avenue but it was influential beyond its size. From encouraging the Metropolitan Opera to offer less-than-full-season subscriptions (unheard of till 1971) in the Met s first ad campaign; to persuading people Renault had mended its ways (a Renault for the people who swore they'd never buy another); to tweaking the tail of the Russian Bear (Premier Kosygin, we'd like to give you a free tuxedo); London Fog rainwear, Berlitz Language school, and Club Med, Gilbert Advertising was the creator of iconic pop culture images that remain fresh and persuasive years later.

Along the way Richard Gilbert spearheaded the ad campaign that helped end the Vietnam War (The First American Ballot on the War; Some Toys Hate War) and helped litigate protection of commercial free speech. Armed only with a pencil, and indomitable American can-do spirit, Richard Gilbert marched up Madison Avenue into history. This is his story, and ours.

Members Reviews:

Looking for a trip to my youth

My first job out of college in 1970 was at Gilbert Advertising, so I bought this to take a trip down memory lane. Perhaps not surprisingly, it was mostly about Mr. Gilbert, and less about my other buds there--except Don McCaig. What happened to Nat Russo, Dick Levy, Suzanne DePlautt and Gene something or other--a copywriter? Mel Roth? Hmmm. Oh well.

marching up madison avenue

if your are at all interested in the recent history of the 60's and 70's new york advertising business, this very engaging personal memoir is a must. it illuminates the rise of one of the finest and creative "boutique" agencies on mad ave when print advertising was still king and television commercials of 10, 30 and 60 seconds were just beginning to run...a time of exciting, ground-breaking advertising when a new breed of ad men followed the folks featured on the currently running cable tv series, "mad men".

Good reading, very interesting

Good reading, very interesting.

Written Well, and Interesting

I enjoy reading books like these because they take me away from what I'm normally doing. And this one kept me interested for a while.