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Title: The KAVAJ Case
Subtitle: How Two Former Amazon Employees Made Millions by Creating a Blueprint for Selling Their Own Products on Amazon
Author: Joerg Kundrath, Kai Klement
Narrator: Stu Gray
Format: Unabridged
Length: 2 hrs and 41 mins
Language: English
Release date: 09-24-15
Publisher: TwentyFourSound
Ratings: 4.5 of 5 out of 39 votes
Genres: Bios & Memoirs, Business Leaders
Publisher's Summary:
How would your life change if your product was on page one of Amazon search results?
Do you have dreams of growing your brand to a global scale?
Do you want to own a business and still have a great family life?
Do you need a mentor to help you reach your greatest potential?
Do you find selling on Amazon intimidating or mysterious?
Joerg Kundrath and Kai Klement met in college and discovered they had more in common than just a math class - they both wanted to build a company. There was one issue: They had to figure out what to sell. Four years later, they are one of the biggest iPad and iPhone genuine leather case sellers on Amazon.
This is the story of how they built their successful friendship, thriving company, and fulfilling lives. It also serves as a blueprint for you to do the same thing.
Members Reviews:
No substance.
I could sum up this book as "make a quality product with catchy name, write good descriptive listings, take good photos, pay for ads, manage issues".
No substance or tangible takeaways for anyone looking to learn Amazon. Book appears to be a part of their sales funnel to get you to go to their website for "free information" after which they will ask you to pay for the real substance.
Not worth the time
This book wasnt for you, but who do you think might enjoy it more?
More useless bla bla bla,and I live in Seattle and work with Amazon so I know a little :)
Wake Me When it's Over
What did you like best about The KAVAJ Case? What did you like least?
I would consider this more of a Case Study or White Paper - not so much an actual book.
What was the most interesting aspect of this story? The least interesting?
As a case study it was interesting but, lacked detail in some parts, like how they got started, what were initial expenses.
Good information on dealing with suppliers and supply chain. I wouldn't call it a Blueprint. A Blueprint has many layers. You can't start the frame without a foundation. You can't pour the foundation without preparation.
This Blueprint starts with the inspector signing off on the work you've already done. (I.e. I've decided on a product and here's what happened)
Like I said: It's a Case Study - which is fine - but call it what it is.
Did the narration match the pace of the story?
The book is clearly written in the first person - so, the enthusiasm from the narrator was okay - but simply - read as you would - in a classroom.
Could you see The KAVAJ Case being made into a movie or a TV series? Who should the stars be?
Hell-No. Even if it was - there is nothing unique about it.
1. Found Product
2. Sent to Amazon
3. Lost Shirt
4. Got Better
5. Got Screwed By Supplier
6. Got Better
7. Figured it out - Living Happily Ever After
Any additional comments?
Borrow it from the Kindle Library when it's free.
great voice...inside info about selling on Amazon
I enjoyed the book. It has first hand experiences on developing a brand and selling it on Amazon. There were things I learned from this book that I haven't heard in other books I have read on selling on Amazon. The best part is the info was presented amongst a captivating story that I would have enjoyed even if I wasn't interested in starting a business selling on Amazon.
