Today we talk an interesting aspect of platforms - platform splits. Platform splits are a concept that many people building brands don't consider. In this video we discuss how the difference between what platforms take as a percentage of total income can be a huge differentiator in how successful your business is. Being a successful content creator or business owner means understanding not just how to make money and grow your brand but also not how to lose it.   

 For a full resource guide on all platform splits we could find, refer to Popret's Guide here:   

https://docs.google.com/document/d/1_E2Tsh5-oOzu_ULHZFAFs0FsSzkvrtEceifDpmvv1sU/edit

This covers the platform splits of most major platforms related to brand creation. If you're looking to grow a stream, grow a brand, grow on Twitch, or figure out how to save money, this is a great video to watch. Twitch takes a lot more money from creators than most people would guess. It's important to understand how much money each platform takes to get the most out of your brand.

I knew that Twitch changed as a livestreaming platform when Among Us came to Twitch. Among Us was just the beginning of what is now a transforming meta on Twitch. The new meta is the collaboration meta. And in this meta, top streamers like Pokimane, xqcow, Valkyrae, Hasanabi, Mizkif, EsfandTV and many many more join together to play games. Twitch has entered a meta of unprecedented collaboration, culminating in play on a Rust server.   

I break down the collaboration meta of the top 100 Twitch streamers with some cool graphs and data. You'll see how top streamers on Twitch are gravitating towards games like Rust and Among Us.

Popular Spanish streamer TheGrefg made livestreaming history today by releasing his Fortnite skin to over 2,500,000 live viewers. TheGrefg featured his popular Fortnite skin on his live Twitch stream. Grefg shot past any other livestreams on Twitch, including the League of Legends World Championship which came in at 1,700,000 viewers for a world event that costs hundreds of millions to put on.    

I've wanted to do a video about the upcoming non-English streamers on Twitch since about four months ago when I noticed they were dominating in the top 50 streamers and a good amount of them were growing insanely quickly. TheGrefg gave me a great opportunity to talk about some of the upcoming Spanish streamers and Youtubers like Auronplays and Ibai. The meaningful difference between these streamers is they use Youtube and Twitter as primary growth platforms. This causes Ibai and Auronplays to put up insane numbers on their collaborations with celebrities or other streamers.   

The face of Twitch is changing and different streamers will grow. I hope you find this as interesting as I do!

One of the most common topics I see is about motivation to stream. In a  recent Reddit thread, a 0 viewer streamer complained that streaming to 0  viewers is unmotivating and he doesn't know how to continue. So how do you keep motivation to stream when you can't grow your Twitch stream, or  how do you stream when you have no viewers? I made this video to address and break down this question.  

There are a lot of complex motivations and thought processes in streaming to low view counts that I want to work on here. This is an  issue that small streamers torment themselves over where a few corrections in thinking can completely reshape someone to be a  successful streamer on Twitch.   

I made this video for small and large streamers, and everyone who  watches Twitch interested in this phenomenon. I'll cover the larger  issue of mental health in streaming in a future video, since that is a  topic all in its own. These small streamer tips can help you grow on  Twitch in 2021. There are also some great streaming tips for beginners on Twitch.  

Check Out Our Community! JOIN OUR DISCORD | http://www.discord.gg/devin

Recently, CashApp is under fire for gifting subscribers on Twitch across multiple channels. Several threads have called them out for poor app performance, shoddy marketing, or a sense of cheapness attached to their marketing campaign. In this video we break down how CashApp's marketing modality of gifting subscribers across the platform.    

I think brands gifting subs and supporting streamers on the platform is something we're going to see a lot more of, and it's a great future that supports the streamers, their communities, and gives attention to the brand. That said, there is a right and wrong way to market on Twitch, and in this video we discuss that. We discuss Burger King and McDonald's questionable ad campaigns on Twitch and how they compare to other ads on Twitch.   

I don't think CashApp deserves it. CashApp is doing something innovative on Twitch that I've never seen before, and it's been interesting to see a brand uniquely impact the website in a way no one else has before.   

Obviously this video isn't sponsored in any way. I don't receive any money from CashApp for a sponsorship, though I do work with them via our agency as a client. Neither my company nor I, at the time of this video, has received any sponsorship money from CashApp, Burger King, or McDonalds. I just like to talk about unique marketing campaigns because that's my whole deal. As full disclosure, CashApp has gifted subs in my Twitch channel (without anyone asking them to) and I have helped negotiate deals for them on Twitch via several activations, though not to my personal financial benefit.

For a few months I've been thinking about cancel culture - the concept of deplatforming or canceling an influencer because of a perceived or actual offense they do in private or public. Recently, CallMeCarson - a prominent Minecraft Youtuber - has come under fire and is the latest to experience a mass call for cancellation. I'm not here to pass judgment on CallMeCarson, Keemstar, or anyone involved in the drama / cancellation. I think the marketing implications of cancelling influencers is real interesting.   

I wanted to explore some of the psychology behind mass cancelling people and some of the unexpected effects it has on Twitch, Twitter, and Youtube. One of the most interesting concepts around cancelling someone is how certain influencers use outrage marketing and manipulation to get haters to do exactly what they want.

Popular Twitch streamer Maya Higa is building an animal conservation sanctuary on Twitch. Maya came to me and asked how to build the business. We also talked about how to build the business on Twitch. I brought in former VP of Amazon Ethan Evans, on the board of Washington State Wildlife, to help talk about conservation, building a brand on Twitch, and growing a stream on Twitch.  

This is a multi-level talk that really goes into the fundamentals of how to build a business. Some of it is dense, but we cover a ton of ground, and by the end of it you'll know a lot about taxes, setting up a new business, or utilizing Twitch to build a brand.   

This is a full talk on the first Twitch charity, run by a Twitch streamer. Collaborations with this Twitch charity and many of the creators in OTK such as Asmongold, Mizkif, and EsfandTV are likely! It's exciting to see where Maya will take this new Twitch charity idea.

Recently CEO Sara Clemens came out to talk about new Trust and Safety policies on Twitch. She was quickly quoted by Slasher on Twitter for citing examples in the Twitch Town Hall about banning the words simp, incel, and virgin. In this video I want to break down the corporate view of this issue and how Twitch and Twitch staff are thinking about the issue. 

In this video about Twitch TOS and Community Guidelines, I talk about what the future of the change in Twitch rules means for Twitch, how much this matters to the future of streaming, and what the truth about the ban on simp, incel, and virgin means.   

There's a lot of misunderstanding here from people that read headlines. Part of this is Twitch's lack of communication. Twitch could still do a lot better to fix communication with streamers.

COVID-19 is normally out of the scope of this channel. But I believe having a platform means you should work to platform good information if you can. I am lucky enough to have on Dr. Vincent Racaniello, a world renowned virologist and expert on COVID-19. I noticed a lot of misunderstanding in our community about COVID-19 and the vaccine. I wanted to platform solid, scientific information with the goal of educating people and giving people a talk they can send to others that is comprehensive, complete, and accurate to our understanding of the vaccine.

The COVID-19 vaccine, developed by Pfizer and Moderna, is a well-tolerated mRNA vaccine using brand new technology. The vaccine is very safe, and I will be taking it as soon as it's offered to me. I hope that others will do the same and that this information finds the right people well. It was enlightening to talk to Dr. Vincent Racaniello.

You can find out more about Dr. Vincent Racaniello, where he hosts a podcast with other leading virologists on these issues over at - https://www.microbe.tv/ - please take the time to be informed! 

We finally got this talk out. CEO of Pretzel Rocks, Nate Beck joins us for a total deep dive on the topic of DMCA via Twitch and beyond. Whenever we do some work on a topic, I like to bring in an expert to collaborate on the issue. Enter Nate "Knaught" Beck, who started PretzelRocks as the answer to Twitch and Youtube's DMCA problem. A music industry executive, Nate understands the issue of DMCA and how it affects online media in a deeper way than anyone I've met.

If you've been wondering if Top Twitch Streamers will get banned from Twitch, or how Twitch streamers will deal with DMCA bans - this is the talk that answers all those questions. This is a total comprehensive look at the music industry, DMCA issues on Twitch, and the problems of DMCA on Twitch and Youtube. This is the Twitch DMCA problem explained entirely. It also covers the past, present, and future of DMCA on Twitch.