The Jim Hill Media Podcast Network

Disney and Macy’s: A 90-Year Thanksgiving Tradition (Ep. 23)

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In this festive episode of I Want That Too, Jim Hill and Lauren Hersey explore the rich history between Disney and the Macy’s Thanksgiving Day Parade. From Mickey Mouse’s first parade appearance in 1934 to Minnie Mouse’s brand-new balloon debut in 2024, they uncover fascinating stories about Disney’s presence in this iconic holiday tradition.


What We Cover:

  • The origins of Disney’s involvement in the Macy’s Parade, starting with Mickey Mouse’s debut.
  • Behind-the-scenes facts about creating and managing those giant character balloons.
  • Minnie Mouse’s highly anticipated 2024 balloon debut and the Disney Cruise Line float tribute.
  • How Macy’s and Disney teamed up to launch the new Mickey and Minnie shops inside 200 stores nationwide.
  • Nostalgic reflections on Disney’s parade history, including the surprising role of the character warehouse and the evolution of holiday merch.


    • Tune in for a behind-the-scenes look at the collaboration between two beloved brands and the holiday magic they bring to life!

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