How do startups aim to disrupt the current market? Gabe Coyne, CEO of Stix Golf, explains that businesses need to create affordable options in the middle ground between bargain and luxury. Tune in to learn more about Gabe’s process for finding the right channels to showcase quality products for affordable prices.   

Tune in to learn:

• Behind the scenes of designing the Stix clubs (8:45) 
• How Stix built awareness during a second launch effort (15:40)
• Thoughts on retail for DTC companies in today’s market (17:20)

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