#62: On today's episode, we're chatting with Liz Whitman, a beauty industry insider with experience as an accomplished corporate executive, a serial entrepreneur, and an early-stage investor. Whitman is the Founder & CEO of Exponent Beauty, the first self-activated clinical skincare brand. After decades retailing “potent” clinical skincare products, Whitman had her A-HA moment while President and CMO of The Red Door by Elizabeth Arden: estheticians optimize precious active ingredients by mixing skincare fresh, in the moment. This led her to question how effective retail products actually are and was the insight for Exponent’s innovative clinical form factor. As a Certified B Corporation, Exponent is proud to use the power of business to build a more inclusive, sustainable economy.In this episode, we cover:

• Liz’s background in entrepreneurship and executive leadership in the beauty industry
• Liz’s aha moment with self activated skincare & what was missing in the industry
• Consumer education on what we should be looking for in skincare aka The Exponent Standard
• Focusing on what products are FULL of, as well as FREE of
• Skincare habits that should be ditched according to Liz
• What Liz looks for when investing in a business
• Liz’s top lessons as an entrepreneur and advice to succeed

CONNECT WITH THE GUEST

• WEBSITE | https://exponentbeauty.com/
• INSTAGRAM | @exponent.beauty

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