distilled

Founder and CEO of Human Theory, Andrew Webber discusses all things AI, Insights and Fandom (and winning Monopoly!)

You can learn more about Andrew and Human Theory at: https://www.humantheory.co.uk/ (or tweet him @mrandrewwebber).

Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

With five BAFTA's, an Emmy & 3 Royal Television Society Awards under his belt, Adam Gee is joining us for our latest #distillerysession to discuss commissioning content for fans, leaning on his experience with Little Dot Studios, Red Bull and Channel 4.

You can learn more about Adam at: www.aarkangel.tv and find him on twitter: @surrealthing

Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

In our latest episode, we talk to Jessie Scoullar, owner of Wicksteed Works, a London-based agency empowering artists and brands to maximise their potential through connection, communication and coordination of kick-ass direct-to-fan marketing and retail campaigns. 

With a focus on email and ecommerce strategy, Wicksteed Works clients have included Laura Marling, Mumford & Sons, Elvis Costello, Noel Gallagher's High Flying Birds, Neil Finn, Little Boots and Paul McCartney.
You can learn more about Jessie here: https://wicksteedworks.com/

Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

This week, we're joined by Rebecca Hirst who is a marketing director who's worked on some of best known brands in the world including Coca-Cola, Samsung and Kleenex. 

She's also a TEDx speaker, is on a mission to open doors for more women in tech and is an entrepreneur too. She launched a coaching business called Glorious Wellness as she was fed up of seeing brilliant people burnt out and wanted to do something about it. She's studying for a MSc in personalised nutrition and is very happy to be nerding out on nutrition science.
You can find her at http://www.gloriouswellness.com/

Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Current events have challenged entrepreneurs, brands and businesses to think more creatively. Quick pivots and rewriting marketing playbooks are now expected from many organisations. We are seeing fashion brands as pharmaceutical leaders, restaurants as tech pioneers and museums as media companies.

In this episode, we speak with a panel of experts to discuss the ways brands are innovating through tougher constraints and highlight practical tips to keep these innovations true to your draft values.

We'll hear from:
Robin Bonn, Founder of Co:definery
Melda Simon, Founder of Little Fires
Thomas Knowles, Membership Events Manager, British Museum

Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

It’s the million dollar question (literally): What’s the best way to engage customers today? Right now, the rule book is being rewritten - conventional marketing methods are being thrown out the window.

In this episode you'll hear from:
Ferdinand Gutierrez, Ampverse: Co-Founder / CEO,
George Wheen, Coca Cola: Brand Director, South Pacific
Dick van Motman, Dentsu Aegis: Global CEO Content and Creative

Consumers' needs and habits have changed dramatically. We’re all online. We’re all struggling. And audiences today expect more from the brands they love, whether it’s empathy, help, or emotional connection.

So, what are brands doing to engage these audiences today - and keep turning them into fans? Our expert panel shares how marketing strategies have pivoted and what they expect the return on investment will be. We’ll also look at some trends we’re likely to see in the 'new normal'. Will brands keep an empathetic tone as part of their overall brand voice, or will there be more pressure on the bottom line?

Don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Welcome to our second episode of #distillerySessions and it's all things personalisation. 

Recorded at our recent event at Samsung KX the panel included:Iona Inglesby, founder at DNA-based design company Dot One 
Mark Runacus MBE, co-founder at hybrid creative and media agency Wax/On 
Georgie Murphy, head of nutrition at health platform Vitl 
Tim Hughes, founder and chief marketing officer at The Brief Doctor

What is personalisation and how is it different to customisation, and more - enjoy episode 2 and don't forget to hit subscribe for more great content, and visit us at https://www.wearedistillery.co/  follow us on social @wearedistillery and use the hashtag #distillerysessions 

Episode #1 of #distillerySessions, we're talking Fandom.

Fans. The enthusiasts, followers, admirers and supporters that every savvy brand wants to attract. But how? We’ve gathered experts in the field of brand fandom to have an open discussion with an audience in central london about what it really means for brands to develop a strong fanbase. Included in our panel is Jack Cully from Monzo, Jessie Scoullar, founding director at Wicksteed Works, Sam Ball, creative consultant and Laurie Wang, digital marketer. Stay tuned to see how you can help brands win new fans but subscribing to our podcast, and get involved in the conversation #distillerysessions @wearedistillery

Welcome to our brand new podcast series, where we’ll explore the latest trends and upcoming marketing tools bouncing around in the industry. From personalised videos, to creating brand fandoms and the impact you can have on your audience. We invite you to listen in, take part and learn with our discussions. Send your thoughts and ideas to us on Twitter, Instagram or Facebook @wearedistillery. Make sure you subscribe and a rating...and stay tuned for our upcoming series: #distillerySessions