Distribution First

On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results.

She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a game-changer in her marketing strategy.

Here’s a sneak peek at what you’ll discover in this episode:

1. The Power of Proper Channel Selection: Lashay kicks things off by emphasizing why choosing the right platforms can make or break your distribution success.

2. Strategic Paid Ads Usage: Dive into how Lashay uses paid ads to creatively retarget audiences and pull them down the funnel.

3. Quality Over Quantity: Discover why Lashay prioritizes the quality of connections and content over mere numbers.

4. Integrating Practical Content: Learn the importance of using hands-on tools like templates and checklists to provide real value in your content.

5. Focus on Conversions: It's not all about traffic volume. Lashay shares why driving conversions should be the ultimate goal of your content efforts.

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CONNECT

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✉️ Email: [email protected]

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

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In this episode, Justin joins the crew at Caspian Studios to tak marketing lessons from Survivor. Together, they talk about repeating your winning formula, creating a distribution plan, and staying true to who you are.

What B2B Companies Can Learn From Survivor:

• Repeat your winning formula. Be consistent over time with the things that have proven successful.
• Have a plan for distribution of your content before creating the content itself. It goes back to consistency. Be able to consistently deliver value to the audience on those channels. Understand how much content do you actually need? And then reverse engineering back to that.‍
• Stay true to who you are. Don’t try to reinvent the wheel. Keep your core values at the center of your content.

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

Join Justin Simon as he takes you behind the scenes of a coaching call with Mason Cosby, founder of Scrappy ABM. This episode is full of real talk as they dig into Mason's distribution strategy for his company and how he can maximize his return without creating tons of content every single month.

In this episode, you'll learn:

• Why consistency trumps volume in content strategy
• Ways to build an email list for growth
• Strategies for pivoting content types seamlessly
• The importance of scrappy tech tool utilization

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this week's episode, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, dissect the biggest challenges and opportunities for content marketers in 2024.

The panel of experts drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should all be leaning hard into building brand authenticity.

How do you pivot from mere content creation to weaving stories that elevate your brand, and convert customers into advocates and storytellers on your behalf?

Tune in for actionable insights and don't miss out on this knowledgeable panel's forecast for the future of content marketing and how to apply these strategies to differentiate your brand and build true audience engagement.

Special thanks to RevGenius for hosting the panel.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this week's episode, Justin Simon and Ross Simmonds tackle AI marketing dilemma head-on. They dive into the power of AI in content creation and distribution, laser-focusing on the tools and specific prompts that can multiply your efforts without sacrificing quality.

Ross also lifts the curtain on the vital human element that guides the AI process, ensuring that the content doesn't just exist – it excites, it engages, it executes. It’s about striking that sweet spot between AI efficiency and human ingenuity. So, if you're spinning your wheels trying to figure out how to use AI in your marketing, this episode is for you.

In this episode, you'll learn:

• How AI can boost content creation efficiency
• Why human oversight is vital in AI-generated content
• Ways to refine AI content prompts
• The impact of AI on marketing careers
• Strategies for repurposing content effectively

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Turn 1 blog post into 10+ pieces of content. Download my FREE Blog Remix Guide → https://justinsimon.co/remix

In this episode, Justin sits down with Ryan Baum to unpack the crucial practice of prioritization and how it affects your productivity. They deep-dive into the pitfalls of prioritizing the wrong tasks and share advice on how content marketers can focus on activities that truly move the needle. They'll challenge you to adopt a mindset that's centered on results, efficiency, and clever repurposing — without losing sight of what's important.

Subscribe to Distribution First and join us in fine-tuning your content's lifecycle for maximum impact.

In this episode, you'll learn:

• How to prioritize tasks for better productivity.
• Why focusing on "big rocks" boosts content impact.
• When to push back as a team player.
• Ways to battle perfectionism and anxiety.
• Strategies for embracing authentic perspectives.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you're not leveraging employee advocacy in your content strategy, you're missing out. Today, we dive into making your content work harder—shifting from mere consumption to smart distribution and repurposing. Parthi Loganathan from Letterdop gives the lowdown on empowering employees to amplify your brand's voice, build trust with your audience, and how it can benefit their personal brand too.

We also talk about ghostwriting, social selling on LinkedIn, and tracking the impact of your content. So, are you ready to scale up your content's impact and drive real business growth? Dive into the full episode of Distribution First to unlock the power of employee advocacy.

Remember, your team could be your content's best asset. Don't let their potential go untapped.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

- Why employee advocacy boosts brand presence

- Strategies for tracking content ROI

- The role of ghostwriting in employee advocacy

- Benefits of social selling on LinkedIn

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode, Justin talks about the current state and future trends of content distribution, the evolving role of content marketers, and the impact of AI on the marketing landscape with Brett McGrath.

Justin and Brett discuss the current state of content distribution in 2024, examining assumptions about distribution, how it can be improved, and the evolution of strategies from search and social to owned channels.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,600+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• Why having internal alignment across departments is crucial for distribution.
• How viewing content as a product can optimize distribution planning and resources.
• Why focusing distribution on a core piece can free up time for premium content.
• How building systems to provide brand omnipresence can expand reach.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

LinkedIn content creation is a struggle for a lot of marketers and business owners. The pressure to consistently generate engaging posts often seems like an impossible task. On this episode, Justin sits down with Matt Barker to learn from his own experience and get a way off the posting roller coaster.

When Matt first started sharing content on LinkedIn, he found himself spending hours perfecting each post, trying to make every word just right before hitting publish.

But without a clear strategy in place, he struggled to maintain quality and quantity. Some weeks, he could only manage to push out one or two posts, each one taking up way too much of his time for the ROI he was seeing.

Fed up with this cycle, Matt put a new plan into place. Listen to this episode to get his complete step-by-step strategy and save hours every single week.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

- How to craft a great story with your client's obstacles and solutions.

- Why testimonials impact sales more than results.

- How to expand tweets into LinkedIn posts.

- Why personal content on LinkedIn engages more.

- How batch writing optimizes LinkedIn content.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Are you struggling to create content that adds value to your audience across various platforms?

In this week's episode of Distribution First, Justin Simon dives into the concept of Platform Native Content and the importance of creating content that provides value exactly where your audience is.

He discusses the key elements of Platform Native Content, like not being overly promotional, focusing on adding value to the audience, and the push vs pull strategy for content distribution.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

#1: Understand the concept of Platform Native Content

It's all about creating standalone content specifically tailored for different channels. This means giving your audience value right where they are, rather than trying to push them elsewhere. It's a subtle but powerful shift in mindset when it comes to content distribution and audience engagement.

Key #2: The importance of audience-first content creation

You'll discover why it's crucial to focus on creating valuable, audience-centric content. Learn how Platform Native Content isn't about pushing your own agenda, but rather about understanding and addressing your audience's needs, problems, and interests. It's about meeting them where they are and providing real value in their online spaces.

Key #3: Embracing the push strategy for content distribution

Learn the "push strategy" and why it's essential for successful content distribution. Instead of trying to pull people from various platforms back to your website or specific content, you need to meet your audience where they already are—whether it's on social media, in their inbox, or within online communities. It's about making it easier for your audience to engage with your content on their terms.

Ready to learn more? Listen to the full episode now.

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.