Distribution First

Are you creating content but can't seem to get enough viewers? You might be wondering, how can I get more people excited about my content?

In this week's episode, host Justin Simon and guest Jason Bradwell, from B2B Better, talk about smart ways to share your content by focusing specifically on podcasts. They explain why it's important to start with a few episodes and tell your audience clearly what to expect. Jason tells us how you can make your podcast interesting to your listeners by really understanding who they are. Justin reminds us that it's not about how many listeners you have but whether you're reaching the right ones. You'll learn why having friends and co-workers spread the word can be a big help.

1. Define your “why”

What is the purpose of your podcast and how will it align with business goals?

• Thought leadership?
• Brand-building?
• Lead gen?

Get clear on your objectives first. Then start creating.

2. Put your audience first

Uncover the biggest problems your customers face and position your content as the solution.

Hook listeners right away by making the premise relevant to them.

3. Involve stakeholders across your organization early on

Get input from Marketing, Sales, Customer Success, and others to help shape content and leverage the content across initiatives.

Your clips be shared on social media, used in sales sequences, or turned into marketing newsletters.

Steal Jason's blueprint for launching content that resonates.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In our latest episode of Distribution First, we dive into the fear that holds many content creators back from effective distribution with special guest Ross Simmonds. Ross shares the importance of facing these fears head-on and provides valuable insights on how to overcome them to maximize the impact of your content.

1. Fear can hinder content distribution: Many content creators fear that their content may be perceived as mediocre if met with silence, leading to hesitation in promoting it.

2. Distribution is limitless: Understanding the vast reach of the internet enables content creators to be shameless and strategic in promotion, reaching potentially millions of ideal customers.

3. Distribution influences content creation: Focusing on distribution from the outset serves as a crucial gut check to ensure content is actionable and resonates with the audience.

Tune in to the episode for in-depth discussions and practical strategies to conquer distribution fears and optimize your content's impact. Listen now to gain valuable insights and level up your content marketing game!

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 12,500+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode, Justin chats with Joe Newton from Sway to talk about the impact of a 'video first' approach to content marketing, the challenges and opportunities of video content strategies, and the influence of creators in marketing right now.

And Justin shares his strategy for repurposing video content across multiple channels and formats.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

- How to prioritize macro goals over micro metrics

- Why "video first" makes everything else easier

- When to use internal staff vs. external creators for videos

- Techniques for repurposing video content across channels

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this quick hit episode, Justin and Ali Schwanke discuss the importance of repeating marketing messages. They highlight the value of consistency and the need for businesses to communicate regularly with their audience.

Even if the content isn't entirely "new".

In this episode, you'll learn:

• Why consistency in marketing messages is key for audience engagement and retention.
• How to run short-term pilots to validate the impact of content distribution strategies.
• Why repurposing and redistributing existing content can lead to better conversions and traffic.
• How audience fatigue can be addressed by repeating and re-emphasizing key messages.
• Why reinventing the wheel in marketing content can lead to audience confusion and disengagement.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Struggling to get the most from your customer case studies? A lot of companies create great stories only to leave them alone on their website.

Join Justin as he talks with Joel Klettke about getting more from your case studies. Learn easy steps to use your stories better and reach more people. This quick episode is perfect for anyone who wants to share their customer stories in a smarter way. Follow this proven step-bt-step framework to maximize your case studies across every channel.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• The "distribution first" mindset for planning case study content
• How to capture reusable assets during the interview
• Tactics for repurposing case studies across channels
• Ways to combine studies into powerful new formats
• Key frameworks for long-term case study success

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Join Justin Simon as he rolls up his sleeves on a behind-the-scenes coaching call with Matt Minor, the demand gen director at Directus. This episode is full of real talk as the pair sift through building a distribution strategy that hits the mark with technical leaders on LinkedIn and beyond.

They exchange battle stories, the pitfalls of cross-posting, and why sometimes less is a whole lot more in content marketing.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• How to batch social media content using Zoom calls.
• Why leading indicators like likes/comments are valuable.
• Strategies for cross-posting on YouTube/TikTok.
• Importance of a defined strategy for owned media.
• Creating shows to attract viewers.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode of Distribution First, Justin dives into the world of global content strategy with Lee Densmer, a global content marketing strategist.

Lee shares insights and examples of the pitfalls of global content distribution, as well as practical steps for content marketers to take when expanding their reach to global markets.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

1. How to know which markets to focus on
2. Why translating content isn't enough
3. What pitfalls to avoid when creating and sharing content on a global scale
4. How cultural and linguistic awareness can change the way content is crafted for different markets
5. Why starting small and testing is crucial

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

In this episode, Justin discusses the 9 essential steps for creating a successful distribution strategy in 2024.

He provides his top strategies and valuable tips for content marketers looking to enhance their distribution efforts. Stay tuned for a full breakdown of the key components that drive successful content distribution strategies in 2024.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn how to:

1. Optimize content marketing ROI through effective distribution assessment.

2. Enhance content quality and impact by planning distribution beforehand.

3. Integrate distribution details into your content roadmap for effective reach.

4. Refine distribution efforts by ranking content based on relevance.

5. Achieve successful content distribution through building momentum and collaboration.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Today I share my journey from leading a content team on the brink of burnout to adopting a strategy that emphasizes quality over quantity.

I chat with Brett McGrath from The Juice and we dive into my entire story around content distribution and how my entire perspective changed over a few years.

I share the internal mindset shifts necessary to implement these strategies and the role of data and performance in validating new approaches.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• How to repurpose content to free up strategic time
• Why consistent messaging is key to content success
• How to measure distribution impact
• Why quality trumps quantity in niche content
• How AI tools can aid content distribution

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

When you’re pressed to deliver results, it’s tempting to stick with what you know. And to measure yourself with traditional KPIs and metrics. But to be an effective content distributor, you need to adjust your measurements.

In this episode, you’ll learn how to calculate the true ROI of your marketing activities and drive success with The Repurposing Multiplier.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.