Distribution First

How do some companies churn out consistent, high-quality newsletters while others continue to sputter?

The answer is remixing.

If you want to move forward in business you have to embrace repurposing and remixing your best content. In fact, it's always been this way. But it's becoming more important than ever.

In this episode, Matt Ragland shares his expertise on remixing content for newsletters and the strategies to successfully repurpose content to engage a wider audience.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

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SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

What is the right distribution channel, exactly?

LinkedIn? X? Email? YouTube?

In today’s episode, we’ll break down how to choose the channels that work best for your company and not overlook consistently getting your content in front of your audience.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Most marketers focus on creating written content, but it is enough?

There's another path in your content marketing system that you need to build in 2024: video. While blogs are still effective, short and long-form video is starting take over as the preferred method of consuming content.

I asked B2B video expert Josef Newton to join the show and share his process of setting up a video strategy without a massive team or budget.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,400+ subscribers here: https://news.justinsimon.co/

We cover:

• How to tap into existing SEO content to create scripts and videos quickly
• The need for user-generated content (UGC) in B2B
• Why YouTube is an untapped channel for B2B SaaS companies

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

I’ve got something special for you this week - a podcast swap!

This show is about helping you level up your marketing with a modern approach, and I’m pumped to swap feeds with Jason over at B2B Better. Jason’s show exists to help complex businesses understand and execute a modern-day marketing strategy - and how marketing can contribute to cold, hard revenue.

You also know this show is all about distribution, so when I listened to his episode with Ross Simmonds I knew I had to share it with you all too. Ross is a friend of the show and he doesn’t disappoint. I think you’re going to like this one.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, Jason sits down with Ross to dive into the skills B2B teams lack internally to distribute their content effectively, the difference between "content user fit" and "channel user fit", and how sales teams can do more with marketing material than just pumping it out on Linkedin.

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

We're diving into the world of social-first distribution with Lia Zneimer, VP of Marketing at Teal.

Our conversation touches on everything from the integral role of multiple content touch points in influencing purchasing decisions, to the debate about whether or not it's okay to distribute identical content across various platforms. We also get into the ins and outs of a social-first approach, the merits of social listening, and how Lia's team has seen success by integrating Chat GPT throughout their content ecosystem.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, you'll learn:

• How to repurpose content across platforms
• Why starting small in strategy pays off
• Benefits of social-first content approach
• Ways to leverage AI for marketing
• Importance of executive buy-in for content

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

On today's episode of the podcast, I'm sharing an innovative five-part framework that can turn a single piece of content into a rich, multi-faceted storytelling journey. I delve into how each angle can individually transform the way we approach content creation, offering a deeper, more engaging connection with our audience. This episode is perfect for anyone looking to elevate their content strategy, maximize audience engagement, and weave a more compelling narrative in their marketing efforts. If you're a content marketer looking to make every piece of content count and resonate deeply with your audience, this is the episode you don't want to miss.

Listen to the full episode: https://distributionfirst.co/episode/angles-for-endless-content

On today's episode of the podcast, I'm sharing an approach I use to turn a single podcast (or webinar, video, etc.) into a variety of different content pieces. I dive into a strategic framework that allows you to repurpose one asset into various formats like social videos, YouTube segments, and concise blog posts. Discover how to streamline your content creation process and make every piece of content work harder for you.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

Justin delivered a presentation on Content Distribution at the 2023 RevCon Conference. He starts his presentation by discussing the current state of content marketing, highlighting the fact that companies have tons of content sitting around, but do very little to actively promote it to their audiences. He emphasizes the need for companies to scale content down to focus on what's working, rather than spreading their resources thin across multiple formats and channels.

Justin then dives into different strategies to repurpose and distribute content every single week. He wraps up by covering the need for a new framework and measurement for distribution.

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

On today's episode of the podcast, I'm sharing a conversation I had earlier this year with Mason Cosby from Scrappy ABM. At the time he was running content at Sales Assembly and he breaks down the AI tools he uses and shows exactly how he uses AI to speed up his content creation process. This episode is perfect for anyone looking to get more done in less time.

Listen to the full episode here: https://distributionfirst.co/episode/ai-content-repurposing

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,300+ subscribers here: https://news.justinsimon.co/

In this episode, Justin Simon discusses the critical facets of content marketing, generating value for executives, and strategic content initiatives with Sam Kuehnle from Loxo. Sam and Justin discuss how to convince leadership on content strategies, the role of real-life conversations, and small pilot projects for driving changes.

In this episode, you'll learn:

1. How to shift leadership's mindset toward long-term content strategies
2. Why real-life conversations are key in initiating change
3. How to prove content marketing's value using leading indicators
4. Why understanding and empathizing with the audience is important
5. How to move from being a product vendor to a trusted partner.

CHAPTERS

[00:00:00] Intro

[00:01:51] State of Content Marketing

[00:06:16] Finding Alignment

[00:13:51] Proving Value

[00:22:02] What's Been Successful for Loxo?

[00:30:09] Partnering With Customers

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CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.