Distribution First

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In today's episode, Justin joins the "Content That Grows" podcast to share his personal journey of finding success by consistently repurposing his own content. And they explore the top myths and mistakes around content repurposing.

In this episode, you'll learn:

• The importance of consistency in content repurposing and distribution
• Common mistakes people make with repurposing content
• The potential of repurposing existing content for continuous growth
• The role of newsletters in a Distribution First Framework
• How to measure content success beyond Google rankings

CHAPTERS

[00:00:00] How Repurposing Became a Priority

[00:07:09] Biggest Mistakes Marketers Make

[00:22:10] Top Distribution Channels Outside of Social

[00:26:36] The Final Four

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode, we dive into the world of content marketing and how to combat burnout by thinking outside the box. Ali Schwanke shares her insights and strategies for repurposing existing content to create momentum without losing your mind.

With practical examples and actionable tips, Ali shows us the secrets to success in content marketing. From conducting experiments to validate alternative approaches to creating content, to utilizing analytics to tell the story of data and drive meaningful results, Ali provides a ton of knowledge for content marketers striving to make a lasting impact.

In this episode, you'll learn:

• How repurposing existing content be just as effective as creating new content
• How content marketers measure success beyond just creating more stuff
• How content marketers get leader buy-in

CHAPTERS

[00:00:00] Why success is different for each company

[00:06:14] How can content marketers set themselves apart?

[00:07:55] How to repurpose existing content creatively

[00:14:17] What to consider when creating content?

[00:16:23] Why is regular communication important for audience perception?

[00:22:33] How can we repurpose webinar content effectively?

[00:28:49] How to balance quality and quantity?

[00:39:54] How to get leader buy-in

[00:41:58] What if the organization limits your growth?

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

You don't need hundreds of new blog posts or videos to thrive anymore. The truth is, you can build a dominant content strategy with only a few types of content (as long you do one thing effectively). In this episode, Justin sits down with Ramli John on Marketing Powerups to walk through how you can scale your entire content strategy with only one piece of content.

In this episode, you'll learn:

• How to reverse engineer your content needs
• How to create less content and still stay effective
• Justin's 3C Content Method

CHAPTERS

[00:00:00] Going All in on Distribution First

[00:08:40] The 3C Method

[00:11:57] Using cut pieces of content for nurturing.

[00:22:17] Content Distribution Examples

[00:24:45] Justin's Career Powerups

[00:31:22] Creators vs B2B Marketers

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode of Distribution First, Justin sits down with content strategy expert Camille Trent to break down the power of simplicity in content creation. From aligning skills with leadership vision to analyzing data and building a loyal audience, Camille shares insights and strategies that will leave you itching to take action. Tune in as they unravel the secrets behind PeerSignal's successful content strategy and discover how you can apply these principles to your own content marketing efforts.

In this episode, you'll learn:

• How to simplify and prioritize your distribution efforts
• Where to find opportunities to repurpose your existing content
• How to build a community and establish trust

CHAPTERS

[00:00:00] Introduction 

[00:02:26] Building a Research-Based Media Company

[00:11:41] Not Everything Is a Content Problem

[00:17:10] Nobody Cares About Your Brand

[00:26:53] How to Make Strategic Content Decisions

[00:40:20] Simplify for Better Results

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, we dive into the world of repurposing video as a core part of your strategy. Our guest, Joe Newton, co-founder of Sway, a remote video production studio for B2B SaaS companies, joins Justin to discuss the value and benefits of repurposing top-ranking how-to content into YouTube videos for B2B companies. Get practical strategies for getting buy-in for video production and for leveraging video in B2B marketing.

In this episode, you'll learn:

• How to tap into existing SEO content to create scripts and videos quickly
• The need for user-generated content (UGC) in B2B
• Why YouTube is an untapped channel for B2B SaaS companies

CHAPTERS

[00:00:00] Introduction

[00:04:16] How video amplifies written content

[00:12:20] Who's doing video RIGHT in B2B?

[00:16:02] How to create user-generated content

[00:25:27] Top channels for B2B companies

[00:31:27] How to improve engagement and differentiation

[00:33:37] Why video is the best way to differentiate

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, we delve into the world of repurposing and content creation with guest Andy Smith from HatchWorks. Andy shares insights on starting a podcast, repurposing content, and building a sustainable content marketing program.

In this episode, you'll learn:

• How to test ideas before committing to larger projects
• The challenges in reaching targeted audience
• The impact of employee advocacy on content marketing

CHAPTERS

[00:00:00] Introduction

[00:02:04] The importance of creating and repurposing content

[00:12:08] Why creating content can be challenging, even for marketers

[00:13:18] Balancing revenue and talent-focused content for different audiences

[00:19:05] How to prioritize and plan to repurpose content

[00:21:57] Focus on quality over quantity

[00:28:56] How to measure content success

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, Justin explores the 3 Bucket Distribution Strategy for content distribution. The episode looks at the challenges brands face right now to get their content seen in a sea of noise.

In this episode, you'll learn:

1. Why most companies' strategies leave their work hidden from their audience.
2. Why relying solely on SEO can be limiting and the potential pitfalls that come you'll run into.
3. The challenges of using rented channels like LinkedIn, Twitter, or Threads to reach your audience (and why they should be part of your distribution arsenal anyway).

[00:00:00] Only 39% of B2B Businesses have a Content Strategy

[00:03:20] Why SEO is Still Crucial for Success

[00:06:24] The Long-term Content Mindest

[00:12:07] Using Daily Content to Drive Momentum

[00:15:34] Why Build An Owned Platform

[00:17:07] STOP Worrying About Gaming the Algorithms.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode, Justin dives deep into the world of owned media with Anthony Kennada, co-founder and CEO of AudiencePlus. Discover why owned media is crucial for businesses, how it aligns with distribution strategies, and why many companies are missing out on its potential. Anthony shares insights on the current landscape of owned media in B2B, and provides guidance on where businesses should be headed as we approach the next decade.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: [email protected]

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this week's episode, Justin joins Jason Mountford to chat all about Distribution First strategies to get more ROI out of your content, Youtube shorts as a new distribution channel, and podcasting production as a great way to connect with your audience.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: [email protected]

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this episode of Distribution First, Justin is joined by Joel Klettke from Case Study Buddy to uncover the untapped potential of case studies and customer stories. Joel shares his insights to help businesses make the most of these often-overlooked resources. They debunk common myths surrounding case studies and shed light on the power of proactive planning, the versatility of case studies throughout the buyer's journey, the importance of cross-team collaboration, and the opportunity for creative storytelling.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: [email protected]

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.