Distribution First

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/

In this episode, Justin chats with Letterdrop's CEO Parthi Loganathan about the art of repurposing and distributing content for SEO. Parthi, drawing from his experience at Google and in the startup world, shares his insights on the evolution of SEO and its impact on content creation.

They dive into the importance of understanding customer needs and crafting high-quality, customer-centric content. From repackaging webinars to leveraging unique perspectives, they explore various strategies for increasing discoverability and engagement. Don't miss out on this engaging conversation that might just revolutionize your content strategy.

In this episode, you'll learn:

• How to differentiate your content and provide unique perspectives
• How to leverage customer conversations to create valuable SEO content
• Why SEO and "Push Channels" work together to capture and generate demand

CHAPTERS

[00:00:00] Intro

[00:01:49] SEO: Then & now

[00:08:39] Misconceptions about SEO

[00:15:41] Utilizing sales calls for unique blog content.

[00:24:25] Demand Capture vs Demand Creation

[00:30:31] Final Thoughts

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,200+ subscribers here: https://news.justinsimon.co/

In this episode, Justin is joined by Chelsea Castle from Lavendar to discuss their experiences in content marketing at companies of all sizes. Both have worked at large enterprises as well as scrappy startups. And they shared their unique insights on both the opportunities and challenges of each environment.

In this episode, you'll learn about:

• Working at Large vs Small Companies
• Moving from Contributor to Content Strategist
• The Top Advice for Early Career Content Marketers

CHAPTERS

[00:00:00] Intro

[00:01:44] How Chelsea Started Her Career

[00:04:04] Smaller Vs Larger Orgs

[00:09:31] Mindset Shift

[00:16:50] Lavendar's Collaborative Content Strategy

[00:26:40] Advice for Early Marketers

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

On this episode of Distribution First, Justin is joined by Tim Hanson and they dive into all things SEO. They take a look at the current state of SEO, how it fits into distribution, and how to use it as an effective piece of your overall content marketing plan.

In this episode, you'll learn:

• Which stage of the funnel is best for SEO
• How to use AI properly in your content creation
• Why you can't ignore search intent

CHAPTERS

[00:00:00] How SEO Is Evolving

[00:07:10] Ranking Challenges

[00:021:56] Search Intent

[00:28:52] Where to Start

[00:41:08] Holistic SEO

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/

In today's episode, just sits down with Blake Emal. They dive into the common pitfalls that companies face when it comes to distributing their content, including the lack of prioritizing distribution and the outdated focus on quantity over quality.

Justin breaks down the difference between repurposing content and true distribution, highlighting the various channels and formats that play a role in getting content in front of the right audience. The conversation also explores the optimal split between creating content and distributing it, as well as the risks of prioritizing quantity over quality in distribution.

In this episode, you'll learn:

• Why a shift in mindset is needed for content distribution
• What the difference is between repurposing and distribution
• How to find the right channels for content distribution

CHAPTERS

[00:00:00] Intro

[00:01:20] The Current State of Distribution

[00:05:02] Production vs Distribution

[00:09:32] What is Distribution First?

[00:14:52] Top AI Tools

[00:17:54] 5-Year Prediction

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,000+ subscribers here: https://news.justinsimon.co/

In this episode, Justin chats with Brett McGrath from The Juice about how to utilize and build your network as a key distribution channel for your company.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/

In this episode of Distribution First, Justin joins Rob Ruscher on the On Camera On Brand podcast, to dive into the evolving landscape of content strategy and leading with the "Distribution First" approach.

In this episode, you'll:

• Get a case study on how I distribute this show
• Discover the top benefits of doing a video show
• Learn why patience is the name of the game

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/

Learn how to optimize content distribution, repurpose effectively, and build credibility in your 2023 content marketing playbook and beyond. Justin joins the RevGenius crew and Jess Cook to chat about the power of employee expertise, the role of AI in content creation, and the benefits of repurposing content for maximum impact. 

In this episode, you'll learn:

• The Importance of Having a Content Distribution Plan
• How to Leverage Internal Expertise
• AI vs. Human Creativity in Content Creation

CHAPTERS

[00:00:00] Top Content Marketing Myths

[00:05:56] What's Driving Results Right Now

[00:11:51] Finding Success with Repurposing

[00:21:43] Content Roles

[00:30:33] Q & A

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/

Welcome back to another episode of Distribution First, In this episode, we have a special guest, Ross Simmonds, joining us to discuss the art of content distribution. Ross is THE GOAT in repurposing and distributing content, and he shares valuable insights on how to maximize the impact of your content through strategic distribution.

Ross also sheds light on the role of AI in content creation and distribution, and why it's crucial to have a knowledgeable and focused social media team. Plus, he shares practical tips on leveraging platforms like Reddit, the power of reactive storytelling, and the skills writers need to stay competitive.

In this episode, you'll learn:

• The Role of AI in Content Creation and Distribution
• Distribution Strategies for Legacy Brands
• The Future of Content Distribution

CHAPTERS

[00:01:45] The shift in the marketplace

[00:08:00] Why you need to diversify your skills

[00:09:58] Why AI can't solve everything

[00:15:31] Fear and self-doubt prevent content distribution

[00:19:09] What's worth sharing and what's not

[00:21:28] Is blogging still worth it?

[00:28:00] Questions & answers

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,900+ subscribers here: https://news.justinsimon.co/

In this episode, Justin sits down with Morgan Smith to go over how his content strategy has evolved and how he's been able to get better results with higher ROI by repurposing and distributing "old" content.

Their live show was initially a big push for community building, awareness, and top-of-funnel work, but...

...as their consulting business picked up, they realized they couldn't be full-time consultants and content creators at the same rate.

They were burned out. And something had to change.

Discover how they transformed their content strategy (and how you can too!) to get more ROI using existing content.

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

Join Justin Simon and Carter Severns, SVP of Marketing at Delivery Solutions, as they peel back the curtain on what it's really like to run a modern marketing department, and discuss how content marketing needs to shift in the new landscape we're in.

They question whether traditional SEO tactics and long-form blog posts hold the same power they once did. And more importantly, how can we adapt to connect with audiences in today's environment?

***

CONNECT

🔔 LinkedIn: @justincsimon

🐦 Twitter @justincsimon

✉️ Email: [email protected]

***

SPONSOR

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.