Tired of chasing viral sales gimmicks that never deliver for your CNC shop? In Episode 235 of Talkin' Shop with ShopSabre, hosts Brandon Bombardo and Slippery Nick dive into why selling on tricks and shortcuts ultimately fails—and what actually builds long-term customer trust and business success. We kick off with a hilarious (and painful) ice-falling story, answer viewer questions about satisfying CNC videos, in-stock vs. custom machines, and the myth that "any idiot can push a button." The heart of the episode? A powerful restaurant analogy exposing outsourced "private label" machines versus true in-house engineering. At ShopSabre, we design, weld, machine, and support our CNC routers, plasmas, and lasers right here in the USA—delivering unmatched rigidity, accuracy, and longevity without hiding behind flashy marketing.

Learn why your customers really buy: not the lowest price or clever bundles, but confidence in uptime, repeatability, real support, and a true partner who answers the phone. We discuss ditching copied playbooks, focusing on foundations (build quality, processes, honest expectations) over temporary features, and how listening to customers outperforms any script or tactic. Whether you're a cabinet shop competing with big-box imports, a sign business fighting price shoppers, or any maker tired of noise—this episode reminds you: foundations win decades, gimmicks fade fast. Stop questioning yourself because of someone else's "hack"—double down on what makes your shop valuable.

If this resonates, hit play and get back to building real value in 2026.

[00:00] - Intro & Slippery Nick's Epic Ice Fall Story [09:00] - Last Week's Episode Reactions: Tired of the Noise [13:45] - Restaurant Analogy: Outsourced Food vs. Real Cooking (CNC Parallel) [16:00] - ShopSabre's In-House Difference: Engineering to Support [20:25] - Viewer Q&A #1: Satisfying CNC Machining Videos [21:35] - Viewer Q&A #2: Why Wait on Lead Time When Machines Are In Stock? [23:45] - Viewer Q&A #3: "Any Idiot Can Push a Button" Rant [29:15] - The Gimmick Trap: Shortcuts vs. Sustainable Business [33:40] - Sell Foundations, Not Features – Know Your Why [39:00] - Listening is greater than Convincing: The Ultimate Sales Skill [42:30] - Motivational Close & Upcoming Episode Tease [45:40] - Outro & Call to Action

If you're done with gimmicks and ready to focus on real value, like this video, drop a comment with why YOUR customers choose you, and subscribe for more no-BS CNC business talk!

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For over 20 years, ShopSabre CNC has provided businesses and hobbyists with the best CNC machines at the best value. By focusing on unbeatable customer service and high-quality products built in the USA, we've grown from a single machine built at home to one of the most trusted CNC machine manufacturers in the country.

Since building our first machine two decades ago, we now have over 10,000 CNC routers, plasma, and laser engraving machines in a wide variety of industries in over 40 countries. Our success is a result of our commitment to developing a better way to build CNC machines and support our customers.

ShopSabre CNC www.ShopSabre.com 21673 Cedar Ave, Lakeville, MN 55044 800-493-6021