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Julie’s Top THREE Takeaways

Be authentic: Figure out what your brand is, and what aligns with it and leave the rest.  

Addressing Obstacles and Overcoming Fear: Address fears and obstacles that prevent progress, such as the belief that the business will fall apart without the owner.

Balancing Work and Business Development: The main challenge discussed is finding a balance between working in the business (e.g., providing services, handling day-to-day tasks) and working on the business (e.g., strategizing for future growth, setting long-term goals). Many owners struggle to focus on strategic planning because they are overwhelmed by daily operations.

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Spa Startup 101: How to Launch a Profitable Spa Business

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