Julie and MaryAnn discuss Valentine’s Day strategies for spas—what to keep, what to skip, and how to create authentic experiences that drive return business.

They cover gift‑card tips, team buy‑in, duo (not "couples") services, Galentine’s ideas, and simple value‑adds that feel caring instead of gimmicky.

At the end of January, Julie and MaryAnn check in on the reality of goals versus expectations and why so many resolutions lose momentum. They break down SMART goal setting, the power of identity-based growth, and why redefining success can feel more supportive than starting over. This episode is a reminder that adjusting your goals isn’t failure — it’s alignment, awareness, and forward progress.

Download our S.M.A.R.T Goal Workbook- https://drive.google.com/file/d/1NL3152y0169uCsrz_qKCImdzsfQMYdwu/view?usp=sharing

Julie Pankey and MaryAnn break down what sustainable growth really looks like in 2026, from building a business that supports your life to avoiding burnout, over-scaling, and constant reinvention. This episode focuses on intentional strategy, consistent marketing, and smart education to help spa owners and entrepreneurs grow steadily, profitably, and with longevity.

Wellness in 2026 isn’t about chasing every trend — it’s about consistency, discernment, and doing what actually fits your life. Julie and MaryAnn break down wellness “trends vs. traps,” from high-protein everything and supplements to wearables and overcomplicated morning routines, sharing real talk, personal lessons, and practical habits busy women can actually sustain.

Julie and MaryAnn look back on 2025 with honesty, humor, and clarity—sharing personal wins, business lessons, and the wellness trends they’re loving, leaving, or watching closely. From consistency over perfection to spa industry insights on skincare, devices, and weight-loss culture, this episode is a grounded reset for 2026.

In this first episode of 2026, Julie and MaryAnn break down what spa clients loved, avoided, and stopped booking in 2025. This real-world client behavior wrap-up helps spa owners and leaders understand shifting expectations, decision fatigue, and why simplicity is driving bookings heading into the new year. A must-listen for anyone refining services, menus, and strategy for 2026.

If we were opening — or reopening — a spa today, these are the decisions we’d make differently right now. In this episode, Julie and MaryAnn break down how they would approach leadership, systems, services, pricing, and vision if they were stepping into a spa in today’s market. This is a practical, no-fluff conversation for spa owners, directors, and managers who want clarity, focus, and forward momentum heading into 2026.

Notes:

Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 

Our Spa Hive Favorites Shopping List

Julie's 2025 Book List 

MaryAnn's 2025 Book List

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  

https://www.facebook.com/groups/TheSpaHive/

SPAHIVE BY JMPANKEY INSTAGRAM:

https://www.instagram.com/jmpankey

This week, Julie and MaryAnn dive into the three leadership decisions you shouldn't make in December — the ones that protect your sanity, your team, and your 2026 vision. From resisting last-minute system changes, to refusing to lead from exhaustion, to letting December be a month of observation rather than pressure, this episode helps spa owners and leaders navigate the busiest month with clarity, intention, and calm.

Notes: 

Our Spa Hive Favorites Shopping List

Julie's 2025 Book List 

MaryAnn's 2025 Book List

Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  

https://www.facebook.com/groups/TheSpaHive/

SPAHIVE BY JMPANKEY INSTAGRAM:

https://www.instagram.com/jmpankey

December has a way of turning strong leaders into full-blown holiday heroes — always available, always fixing, always on call. In this episode of the SpaHive Business Bestie Podcast, Julie and MaryAnn break down why boundaries disappear during the holidays, how “Holiday Hero Mode” leads to burnout, and the exact types of boundaries every leader needs to protect their peace, energy, and sanity. From time and communication boundaries to emotional and holiday-specific boundaries, this episode gives you practical scripts, real talk, and one powerful December challenge to help you lead with intention — not obligation.

With staff:

With clients:

With family:

Our Spa Hive Favorites Shopping List

Julie's 2025 Book List 

MaryAnn's 2025 Book List

Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  

https://www.facebook.com/groups/TheSpaHive/

SPAHIVE BY JMPANKEY INSTAGRAM:

https://www.instagram.com/jmpankey

What if doing nothing was actually the most productive thing you could do? In this mini SpaHive Business Besties episode, Julie and MaryAnn share the science behind stillness and introduce a powerful 3-Day Stillness Challenge to reset your nervous system and restore clarity. If your brain is tired, this one’s a must-listen.

Notes: 

Our Spa Hive Favorites Shopping List

Julie's 2025 Book List 

MaryAnn's 2025 Book List

Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. 

Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner;  i.refs.cc/1l05nWWP

Could you use more business resources from me and my trusted SpaHive Community? Join us for free at  

https://www.facebook.com/groups/TheSpaHive/

SPAHIVE BY JMPANKEY INSTAGRAM:

https://www.instagram.com/jmpankey