Do Good Work

Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and protein. They also discussed the role of post-workout meals, viewing cultural food as beneficial, and the significance of the carbon-fiber ratio in food.

Who’s The Guest? Tony Castillo is an elite sports nutrition expert empowering athletes, business leaders, and performance-driven individuals through optimal nutrition. With experience working with MLB teams like the Toronto Blue Jays and the University of Florida, Tony's journey from an overweight student to a wellness advocate fuels his mission.

Episode Highlights

• Peak performance and maintaining energy levels
• Learning from peak performers and implementing their habits into everyday life
• The "anabolic window" and the importance of eating protein throughout the day
• Habits about eating before workouts
• Strategy to allow foods you love in your diet more often for sustainability
• Sustaining diet changes for life
• Incorporating cultural foods into the diet

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Tony Castillo
• Website: https://nutritionfp.com/dogoodwork/
• LinkedIn: https://www.linkedin.com/in/the-tony-castillo/  

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Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer. 

Who’s The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He’s also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet their commercial objectives with their content marketing strategy.

Episode Highlights

• Lead a new generation of growth performance marketers and help companies connect the dots with their marketing strategy
• Dots explains his strategy of product-market fit
• Creating desire in the marketplace versus channeling existing desires
• The importance of listening to both positive and negative customer feedback to improve processes
• Impact of strategic relationship building in account-based podcasting
• Being open to feedback from sales and service teams to improve marketing strategies
• The role of marketers in setting prices

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Dots Oyebolu
• https://www.dotslovesmarketing.com/
• https://ca.linkedin.com/in/dotsoyebolu
• https://twitter.com/dotsoyebolu 

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Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and identify themselves as business proprietors rather than employees. He is passionate about aiding business owners in diversifying their investments, creating passive income, and boosting their companies' value upon retirement or departure. 

Who’s The Guest? Matt Shields is a 25-year-long entrepreneur who has accumulated an impressive $60 million in real estate assets under management. He has experienced the ups and downs of entrepreneurship firsthand and wants to share his knowledge with other business owners looking to achieve financial freedom.

Episode Highlights

• His experience living in a van and shedding the need for a facade of success.
• Mentoring startups and the importance of understanding real-world business struggles.
• Illustration of common problems in service-based companies that lead to negative financial situations.
• The top common pitfalls in business
• Understanding the importance of managing business expectations throughout the process to turn a profit.
• The 'daily huddle' concept, where each team member quickly shares their achievements, goals, and challenges for the day.
• Exciting future prospects
• Helping such business owners to build a valuable, potentially legacy-driven business.
• Transition of active income into passive income and transforming a business into an asset.

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Matt Shields
• LinkedIn: https://www.linkedin.com/in/matthewshields/
• Website: https://www.investinsqft.com/  

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Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketing teams and endorses the concept of fractional roles in non-core operations. Jennifer has also designed the Authentic Growth methodology to simplify marketing for executives and their teams.

Who’s The Guest? Jennifer Zick is the founder and CEO of Authentic Brand, a Minneapolis-based Fractional CMO firm that helps growing businesses to Overcome Random Acts of Marketing® and confidently take the next right step toward healthy growth. As a pioneer in the Fractional CMO space, Authentic Brand has built a reputation as a market leader: serving a growing ecosystem of small and mid-sized clients throughout the United States.

Episode Highlights

• How Jennifer shifted her perspective from initial anger to trust, faith, gratitude and surrendering to a larger plan for her life
• The 'hustle culture' and the value of passion and purpose in running a business
• Her vision for Authentic Brand and how the company will support growing businesses with marketing solutions
• Different aspects of community at Authentic Brand
• Difficulties in running a free community
• Rewarding moments that proved that running a free community was worth the effort
• Evolving trends in the marketplace
• The concept of fractional roles in businesses outside of the company's core operations. 

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Jennifer Zick
• www.authenticbrand.com
• https://www.linkedin.com/in/jzick/  

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Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and focusing on hiring skilled individuals. The conversation also revolves around the importance of building professional relationships and the critical role of referrals in acquiring new business. 

Who’s The Guest? Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies.  He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale.

Episode Highlights

• The issue of lead conversion problems
• Dealing with non-inbound referral leads
• How to approach networking calls and provide value and generosity
• Mindset for discipline and long-term sales processes
• The focus on outbound tactics in top of funnel marketing
• Common mentality of businesses regarding sales
• Emphasis on the importance of consistency in sales efforts
• Negative effects of inconsistency in the sales process
• The application of 'mise en place' in sales and business strategy

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Dan Englander
• https://www.salesschema.com
• https://podcasts.apple.com/us/podcast/the-digital-agency-growth-podcast/id1455241251
• https://www.linkedin.com/in/danenglander 

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In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beliefs with actions to create a cohesive and thriving work environment. She shares valuable insights on how to address conflicts and foster psychological safety, allowing for open and honest communication among team members.

Who’s The Guest? Simone is an accomplished business strategist, executive coach, and DEI consultant. She has held senior roles at Fortune 500 companies across marketing, communications, medical affairs, sales, and global business strategy. 

Her tenure includes successfully launching and leading products and services, implementing programs for key stakeholders across the globe, and developing and training sales, medical, and technical teams. 

Episode Highlights

• How Simone help others amplify their voice, power, and confidence
• Looking at the power leaks in an organization
• Addressing the drawbacks in the team
• Balancing and addressing toxicity without harming the goals in the company
• Practical first steps to have awareness and have a gameplan to know what to do next

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Simone Sloan
• Website: https://yourchoicecoach.com/
• LinkedIn: https://www.linkedin.com/in/simonesloan/  

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Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is inspired by independent restaurants' growth and encourages them to harness social media to attract more customers.

Who’s The Guest? Douglas Smith has 30 years of marketing experience in radio and the last 4 years at America's Best Restaurants. He’s also a former high school and college sports play-by-play broadcaster in Texas. Doug’s been married for 27 years and the father of two great kids, Kyle who is 25 and Kaitlyn who is 19.

Episode Highlights

• How businesses learn to make improvements during the pandemic
• Challenges these businesses face during COVID-19 and how they sustain it
• Importance of having streamlined systems in place to handle unpredictable situations in the business world
• How big companies like Microsoft and Apple grew amid economic downturns
• The significance of community branding in businesses and personal connections with customers
• The importance of using digital devices for business promotion given their wide reach and cost-effectiveness
• Example of a successful Mother's Day marketing strategy employing more social interaction over traditional promotions
• Mindsets that business owners must have to transform their ventures into more sales and a better experience for their team
• Tactics to create a habit of repeat visits for the customers

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Douglas Smith
• https://americasbestrestaurants.com/
• https://www.linkedin.com/in/dsmithcincy/ 

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Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth. 

Who’s The Guest? Paul Mackiewicz is an Army Veteran and experienced digital marketing professional. He opened his agency to provide professional service businesses with a trustworthy and knowledgeable team in their corner who live up to the values he learned in the military.

Episode Highlights

• The biggest challenges in professional service businesses
• Paul’s personal transformation during a period of financial and personal crisis and how he chose to use that adversity as fuel
• How his company emphasizes principles and values over standard responses while interacting with clients
• How generosity and differentiation marketing boost client relations and business prospects
• Working primarily with companies that align with his personal beliefs
• How he built his company backwards by focusing on client needs and user experience before developing a robust sales team
• His perspective on how individuals are waking up to the pitfalls of a greedy society and are striving for a more balanced approach to life
• How he navigates boundaries with clients, acknowledging their stress, while maintaining his own life balance

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Paul Mackiewicz
• www.honorable.marketing.com
• https://www.instagram.com/honorableentrepreneur/
• https://www.linkedin.com/in/honorableentrepreneur/  

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Raul Hernandez speaks to Andy Hickman, founder of the Art of Workflow. Hickman enlightens on the importance of engaging our senses for effective thinking and decision making, using his clients' successful experiences as examples. He presents a guide to thought-processing that entails recognition, externalization, clarification, and deciding when to revisit these thoughts.

Who’s The Guest? Andy Hickman is the founder of Art of Workflow, a high-touch coaching practice that empowers married couples, business owners, and entrepreneurs to regenerate their clarity & creativity. Interviewed by the David Allen Company® for his research on the ancient & medieval connections with the Getting Things Done® methodology, he's been invited to speak for members of the U.S. congress, Business leaders at organizations like Ernst & Young, and popular podcasts.

Episode Highlights

• A deep dive into Andy Hickman's philosophy on the mind and the unique framework he uses with his clients
• Unraveling the essence of how all humans think, which he believes offers a greater opportunity to enhance thinking quality
• Andy shares his personal journey to discovering his methodology, relating to overwhelming pressure he faced while working at an educational startup which seeped into his personal life
• The concept of thinking as more of a personal activity than a mental one
• How thinking involves the use of our entire bodies, not just our minds
• Questions to facilitate better understanding of ideas and tasks
• The importance of holistic thinking as he cites a quote from a book called The Intellectual Life
• Practices to maintain critical thinking: Proper articulation of thoughts through writing and fostering creativity through hobbies
• The importance of externalizing thoughts and viewing them critically

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Andy Hickman
• www.artofworkflow.com
• https://twitter.com/andyphickman
• https://www.linkedin.com/in/andy-hickman-1b7940200  

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Raul Hernandez speaks with Kelley Thornton, CEO of Tiege Hanley. He discussed his transition from a corporate career to starting an e-commerce company for men's health. He highlighted the challenges and learning experiences encountered during the transition, emphasizing the importance of self-belief, ethical decision-making, and treating employees fairly. Kelley expressed the company's core values of staying connected to data, acting like an owner, and affirming these regularly. He also revealed plans for TV advertisements, potentially broadening their marketing strategy. 

Who’s The Guest? Kelley Thornton is the CEO & Founder of Tiege Hanley, a 6-year-old e-commerce company with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.

Episode Highlights

• Courage and tenacity of entrepreneurs who decide to step away from their current work to start something new
• The year-long process of leaving his corporate job to start his own company and the struggles and moments of uncertainty
• The importance of confidence in the future and the opportunity, the advantages of prior experience, finding the market fit and making the best out of entrepreneurial opportunities
• Being at peace with his career path and feeling in the right place at the right time for himself
• How the experience with a company reflects how its leadership thinks  
• The seven core values of his company
• Examples of “acting like an owner” and how these values are discussed on a daily basis  
• The impact of COVID on people's mental health and how self-care trends can continue to be beneficial in the future
• The upcoming trends in self-acceptance versus the end outcome of personal development

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Kelley Thornton
• https://www.tiege.com/
• https://www.instagram.com/kelley.thornton/
• https://twitter.com/kelley7thornton
• https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
• https://www.instagram.com/tiegehanley/
• https://www.facebook.com/tiegehanley/
• https://twitter.com/tiegehanley
• https://www.youtube.com/c/TiegeHanley
• https://www.tiktok.com/@tiegehanley
• https://twitter.com/Kelley7Thornton  

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