Do Good Work

Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results.

Who’s The Guest? Andy Buyting is a thought leader in content marketing & thought leadership. His "integrated content" strategy has served both himself and his clients exceedingly well.  Andy is the published author of two internationally bestselling books, including; "How to Win Clients & Influence People" and "Double Sales / Zero Salespeople". Through Tulip Media Group, his team helps to fuel revenue growth for their Client-Partners through differentiated marketing strategies that work!

Episode Highlights

• How businesses can stand out in today's saturated market
• The importance of knowing their core competency and core customer
• Process of helping clients simplify and determine their unique business proposition
• Philosophy of increasing sales without increasing the number of sales reps
• Knowing who should handle sales after letting go of the sales team
• How the company shifted towards focusing on digital marketing and website optimization to ensure customer conversion
• The significance of maximizing the effect of website visits
• The importance of trust in sales and the perils of over-promising solutions

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Andy Buyting
• https://tulipmediagroup.com/double-sales-zero-salespeople/
• https://ca.linkedin.com/in/andybuyting 

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Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field.

Who’s The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is to make the web better - more performant, more accessible because the web is meant for everyone. He's also the host of the marketing podcast, Mix & Matchbox as well as the host of a podcast with his kids called the Weird Snack Show.

Episode Highlights

• How being a generalist can provide different perspectives to solve complex problems
• Importance of gaining deep knowledge from different industries and applying it to solve problems
• Example how to understand and cater to the needs of a specific audience
• Emerging trends in the marketplace and the current interest in Artificial Intelligence
• The uses of AI in data analysis and the potential opportunities it could bring

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Brent Feldman
• https://matchboxdesigngroup.com  
• https://www.linkedin.com/in/brentfeldman/ 

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High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he offers, like free training on using inner peace to better business, or on his website and social media platforms.

Who’s The Guest? As a High Performance Coach, TEDx Speaker, and Conscious Leader, Mario Lanzarotti is on a mission to help entrepreneurs make more money in half the time.  With over 1.1 million views, his TEDx talk stands testimony as to how his unique methodologies enable high-performers to gain the mental clarity and focus necessary to achieve what would normally take years in just 6 months or less. He is a pioneer in using higher states of consciousness to create wealth and enjoy freedom in all aspects of life, inspiring entrepreneurs worldwide to achieve their biggest dreams without compromising their well-being.

Episode Highlights

• Mario's initial pursuit of becoming a pilot driven by external desires for respect, money, and societal acceptance
• The loop between thoughts, feelings, actions, and its impact on one's life
• Encouragement to recognize one's conditioning and limitations, urging a shift toward conscious creation instead of living by societal norms
• His advocacy for acknowledging and processing emotions to avoid internalization and physical manifestations of unresolved issues
• The importance of releasing emotions in healthy ways, such as expressing anger constructively
• Why there’s a need to clear emotions for rationality to genuinely take place
• Mario's openness to conversations, contemplation, and further exploration
• How you can connect to Mario Lanzarotti

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Mario Lanzarotti
• https://www.mariolanzarotti.com/
• https://www.linkedin.com/in/lanzarottimario/
• https://www.instagram.com/mario.lanzarotti/  

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Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates further use of advanced data collection for precise targeting. She discourages focusing too much on vanity metrics and urges businesses to consider the customer's full journey for effective omnichannel tracking.

Who’s The Guest? Mary Ann Pruitt is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. 

Episode Highlights

• Mary Ann’s journey in the media world and how things have evolved over time
• How media choices used to be limited and how the scope has broadened now with advanced targeting strategies
• The value of fine-tuning your target audience and the signs that indicate you're on the right path
• Identifying the 'audience of one' as a central figure for your marketing campaigns
• What media means today with the evolution of technologies and platforms
• Being strategic about which media channels to focus on and deny being everywhere just for the sake of it
• The importance of focusing on conversions rather than just collecting vanity metrics
• Creating an ecosystem for consumers based on an omni-channel approach and tracking the success of this strategy
• The evolution of media and how drastically things change
• Example about how AI lacks the human aspect of strategy building by not having in-depth knowledge and experience
• How Mary Ann positions her business
• Importance of collaboration, sharing info, owning their expertise, and being helpful
• Strategic data targeting and specific marketing execution based on consumer data

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Mary Ann Pruitt
• Website: https://mosaic.agency/
• LinkedIn: https://www.linkedin.com/in/maryann-pruitt/
• Facebook: https://www.facebook.com/mosaic.agency/  

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Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during changes. 

Who’s The Guest? Gisell helps small businesses leverage their Feel Good competitive advantage so they can scale their impact using their unique winning strategy without burning out or wasting time doing tactics that don’t work. She transforms stiff systems into human-centric strategies to create purpose-aligned growth. Gisell is a certified leader who shepherded critical rebrands and business transformations for both small agencies and enterprise organizations.

Episode Highlights

• Human-centered design and operations, team-building culture, and growth with empathy
• Perspectives on implementing operational changes with a focus on people and change management
• A team's natural workflow as a key part of implementing operational changes
• Applying external solution tools to internal solutions
• The difficulty in quantifying employee happiness and addressing operational solutions
• Importance of the alignment of the teams with the core values and mission of the business
• Generation Z's expectations in the workplace
• Being true to the values of the company in effecting change management
• Her team management approach amidst diverse ways of working including voting on file storage systems and creating workarounds for minority work preferences
• The most common error Gisell observes in teams is poor data management and ineffective use of project management systems
• Her admiration for the inventive collaboration strategies of remote teams.
• The personal level of communication in remote work can build vulnerability and trust among team members.

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Gisell Paula
• https://www.getscrategy.com/
• https://www.instagram.com/getscrategy/  

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Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned customers. 

Who’s The Guest? In the past 4 years, Behdad (or Bee) has met with and assessed over 700+ marketing agencies and vetted them down to a lean 90 preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skill set lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need.

Episode Highlights

• Bee’s background in marketing, engineering and strategy
• How he acts as a conduit between business owners and marketing teams
• The start of Bee's story: His background as an engineer and his shift to the marketing world
• Type of workload agencies of different sizes can manage
• The importance of understanding the inner workings of an agency when vetting them
• The differentiation of B's approach from other vetting services
• The unique competitive advantages agencies are using nowadays
• The importance of agencies knowing what businesses actually need before implementing services like SEO
• Tips for agencies or service providers on what to focus on in order to survive the competitive market

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Behdad Jamshidi
• https://www.linkedin.com/in/behdadjamshidi
• www.cjammarketing.com
• [email protected]  

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Raul talks with business coach Steve Preda who explains his methodologies for business growth and achieving success. Discussing his career transition from investment banking to business coaching, Steve details his business operating system, Pinnacle, and his personalized strategy approach, Strategy OS, which focuses on businesses ready to strategize. He uses real-world examples such as IKEA and Ryanair to demonstrate strategic planning. Steve emphasizes the importance of using business as a vehicle for achieving personal goals and encourages business owners to scale their businesses.

Who’s The Guest? He built and sold an investment banking firm in Europe before moving to the United States in 2012. Since then, he has helped thousands of businesses grow their teams, revenues, and profits as a business coach, EOS Implementer, Pinnacle Business Guide, and through his books and podcasts. He has written three Amazon best sellers: Buyable, Pinnacle, and Strategy OS, and he hosts the Management Blueprint podcast.

Episode Highlights

• Who is Steve Preda?
• Steve's process and framework thinking
• Pinnacle and it’s function for other people’s business
• The six principles in Strategy OS
• Steve's approach to strategy
• Importance of determining positioning
• Transforming business constraints into opportunities
• The process of turning constraints into solutions
• How constraints and positioning can lead to competitive advantages
• How to decide which constraints to capitalize on
• Using business as a vehicle to achieve an ideal life.
• The importance of a self-managing, profitable, and growing business for reaching the ideal life
• Different options to transition from business like passing on to children, management teams or sellin
• Importance of designing for the journey to the end outcome.

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Steve  Preda
• https://stevepreda.com
• [email protected]
• https://www.linkedin.com/in/stevepreda
• https://pinnaclebusinessguides.com
• https://strategyos.app/ 

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Raul talks with Samuele Barrili, founder of M4W (Marketing for Waste), an agency focused on sustainability and recycling by providing solutions for waste management problems. Samuel discusses his background in toxicological chemistry and waste treatment, and how this influenced his career trajectory and mission to "save the planet." The podcast discusses how there is too much focus on the issue of waste and not enough focus on solutions. 

Who’s The Guest? Samuele Barrili is a Waste Management Expert and Business Strategist. Born in Cagliari, Italy, Samuele began his career as a salesman in 2010. After earning a degree in Toxicological Chemistry, he combined his knowledge to define his mission: Save the planet by helping 6,000 waste management companies to continue to thrive. After nine years in the field, working as a sales and marketing manager for international firms in waste management, Samuele created M4W Marketing For Waste, the first growth agency focused on helping waste management companies.

Episode Highlights

• Samuel talks about educating people on the value of waste and reducing consumerism
• The link between waste management companies and a greener planet
• Samuel’s journey from sales to toxicological chemistry and leading a company
• How waste companies are educated on generating revenue
• The fascinating possibilities in the industry, utilizing chemistry to transform waste materials into useful products
• The impact of AI in the growth of their business and the diffusion of their message

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Samuele Barrili
• www.marketing4waste.com
• https://www.linkedin.com/in/samuele-barrili/
• Instagram: @marketing4waste
• Facebook: @marketing4waste

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Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He also shares his method for self-discovery, which involves a deep dive into one's past, while cautioning listeners about the emotional weight of this process.

Who’s The Guest? By day Mike King is a Digital Marketing Manager for Grant Cardone Training Technologies. By night, he is Mike Your Mentor, inspiring men to answer their higher calling as husbands, fathers, and friends.

Episode Highlights

• The importance of the right mindset and attitude in achieving success
• Being present as a father and aligning life's work with personal beliefs and ambitions
• Mike’s method of confronting troubling past events and the profound relief he felt when he apologized for a hurtful comment made during his youth
• The ongoing journey of addressing past traumas and the profound freedom he achieved as a result
• The importance of working on the internal state while continuing to build and grow externally
• Realization of why he tends towards being a workaholic and the importance of providing for his family

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Mike King
• https://mikeyourmentor.com/
• https://www.youtube.com/@MikeYourMentor
• https://www.facebook.com/mikeyourmentor/  

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Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for understanding where potential leads spend their time online and structuring marketing strategies accordingly, while also seeking input for webinar topics. Despite the importance of mindset, she stresses the crucial need for business skills like marketing, traffic generation, lead conversion, and sales closing.

Who’s The Guest? Leah Rae Getts, and her husband, Todd, are the owners of DigitalTrailblazer.com and specialize in helping experts, coaches, and entrepreneurs to create, launch, and scale online courses & coaching programs. They started their online business in 2016 and after launching their first course scaled those sales to multiple 6-figures a month within only 6 months.

Their expertise ranges from branding, to funnel design & creation, to paid & organic traffic strategies, to content creation, lead generation, copywriting, appointment setting & closing, and more.

Episode Highlights

• The real issue of creators and coaches not making enough revenue to sustain fees of SaaS companies
• The difficulty in attracting leads and the stress of switching from a job to the advisory side of a business
• The need to wear different hats when owning a business and the effectiveness of a holistic marketing strategy
• Building relationships with leads organically and connecting with them in different ways
• Insight on finding effective ways to reach specific audiences
• Importance of giving value to leads before pitching a business or product
• The difference between prospecting and building relationships with leads that know you
• The significance of having an effective marketing strategy in addition to having the right mindset to be successful in business

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Leah Rae Getts
• https://digitaltrailblazer.com/
• https://www.facebook.com/digitaltrailblazer/
• https://twitter.com/DgtlTrailblazer
• https://www.youtube.com/c/digitaltrailblazer
• https://www.instagram.com/digitaltrailblazer/  

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