Do Good Work

Raul Hernandez, speaks with Growth Owl CEO Lori Zoss Kraska about the unique approach taken by her company to empower startups and nonprofits and secure sponsorship from large corporations. She discusses the challenges faced by these organizations, emphasizing the importance of clear brand communication and the need for maintaining and nurturing relationships with sponsors. She also touches upon her own experience of running a business, stressing adaptability, delegation, and a flexible approach.

Who’s The Guest? Lori Zoss Kraska is an accomplished revenue generation management expert with over 22 years of experience in corporate sponsorship support, fundraising, and marketing strategy roles. She is also the founder and CEO of Growth Owl, a purpose-driven organization that empowers nonprofits, startups, and associations with the tools needed to achieve their funding goals. As an MBA graduate with a Fundraising Executive Certification (CFRE), Lori has established a reputation for exceeding revenue and fundraising goals, building high-performance teams, and developing relationships quickly.

Episode Highlights

• How reaching out to large corporations for support can empower startups and nonprofits
• The importance of follow-up communications in building a healthy relationship with corporations
• How she adapted her business to continue growing even during the COVID-19 pandemic
• How to balance demands from clients and work-life integration, with a focus on maintaining personal health and creating safe boundaries in a professional environment
• The value and realization of personal growth overtime in establishing self-confidence and comfort level
• The implementation of new business models and the importance of consistency in achieving considerable growth over time

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Lori Kraska
• https://www.thegrowthowl.com/
• https://www.linkedin.com/in/lorizoss/
• https://www.facebook.com/GrowthOwl/  

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Raul Hernandez, speaks with Chad Mastagh, founder and CEO of Rides2U, a premium ride-sharing service aimed at underserved college communities. Chad discusses his plans to expand the service to other colleges, with aims to serve 100 colleges by the end of a 10-year period. Rides2U also hopes to expand to popular vacation points, providing a premier service that fills the gap between unreliable rideshares and expensive car services. He emphasizes the importance of passion and dedication in building a business, treating people fairly, and staying true to the vision. 

Who’s The Guest? Chad Mastagh is a South Bend Firefighter for 19 years, senior rental sales agent at Ryder truck rental and founder & CEO of Rides2U. Rides2U is a premium ride share service focused on providing safe, reliable, high-quality transportation options to college communities, currently under-serviced by the mass rideshare companies

Episode Highlights

• Why Chad started Rides2U, discussing his concerns about the conditions for drivers in other ride-sharing companies, and his worry for his daughter's safety using these services
• The expansion of Rides2U
• His desire for better ride-sharing services extends across the country
• His approach to business, asserting the importance of authenticity, believing in your vision, and hiring the right people
• Chad’s goal of Rides2U being successful at 100 different college campuses in 10 years, and sees a potential market in popular vacation spots in the U.S. as well
• The potential future markets such as Orlando and Tampa Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Chad Mastagh
• https://linktr.ee/Rides2U
• https://www.rides2u.com/  

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Raul Hernandez, speaks with Purdeep Sangha, a business strategy consultant and author. The conversation revolved around performance improvement and the untapped potential inherent in everyone. Purdeep distinguished his ultra-performance program, consisting of five key elements that aim to boost productivity while reducing work hours. He highlighted the necessity of scheduled activities and aligning daily actions towards yearly objectives.

Who’s The Guest? Purdeep Sangha is the world’s leader in Complete Strategic Advising. He is an award-winning author of “The Complete Man” and the TV show host of “Mind Your Own Business.” He’s also an entrepreneur, speaker and podcaster.

Episode Highlights

• The two crucial elements for getting results
• Importance of the strategy and performance elements in achieving goals
• Two key things that matter the most in this digital age
• Five elements of ULTRA Performance
• Scheduling rest and recovery time intentionally and actively, not simply letting it happen passively
• Fluctuations in daily performance and how internal factors significantly contribute to this
• Connection between goal-setting and performance
• Balancing short-term and long-term goals and how performance can be enhanced by speeding up execution without sacrificing sustainability

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Purdeep Sangha
• https://www.theexeclab.com
• https://www.linkedin.com/in/purdeepsangha/
• https://www.instagram.com/purdeepsangha/  

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Raul Hernandez, speaks with Rob Buffington, CEO of Gordian Business Solutions, about his extensive experience in the HOA management industry and the strategies he uses to manage multiple businesses successfully. Rob encourages a practice of radical transparency within his companies, especially among top-level managers. He emphasizes the importance of understanding not just "what" to do but also "why" it should be done. This guideline empowers his employees to make independent decisions aligned with the companies' visions and objectives.

Who’s The Guest? Rob Buffington is an experienced consultant in the HOA management space and brings a wealth of experience and knowledge to management companies and mid-size businesses that struggle with vendor services, staffing, bookkeeping, and overall management issues. Rob doesn’t understand just one or two aspects of the industry. He has been an HOA manager previously and also had experience on the vendor side working with HOA’s. He currently owns and runs an accounting firm and a remote staffing company, both of which focus on servicing HOA management companies. He brings a well-rounded, unique, perspective on the industry.

His overall professional mission is twofold: Provide the best possible service and consulting to clients and make a positive difference in the world. Each of his companies are heavily involved in local charity work and are built on an employee profit sharing model, so everyone benefits from the success of their collective business ventures.

Episode Highlights

• Best practices on how Rob effectively manages his seven companies
• The importance of radical transparency and clear communication
• Having both a long-term and short-term plan for clear alignment with the team, especially for new team members
• The complexities of weighing individual contributions when profit sharing, especially as the company grows and diversifies
• The value of asking the right questions to the right people to avoid ignorance costing business growth

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Rob Buffington
• https://gordianstaffing.com/
• https://www.linkedin.com/in/robbuffington/
• https://www.instagram.com/gordianstaffing/  

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Sherry Shannon-Vanstone, Profound Impact Corporation's CEO, underscores the effective use of data in this podcast. Sherry insists that organizations can optimize data use by understanding their goals and leveraging AI tools for automating processes related to data analysis. This strategy can also support researchers in finding relevant funding opportunities. Sherry advocates for a strategic approach where AI tools and humans work together to unlock the potential of data, leading to efficient problem-solving. She also emphasizes the importance of metric gathering, transparency, and diverse teamwork.

Who’s The Guest? Sherry Shannon-Vanstone is a purpose-driven, successful, serial tech entrepreneur who is known for building high-performing teams. As a trailblazing woman in information security and STEM, she’s a strategic risk-taker who led start-ups to successful exits in Silicon Valley and Toronto-Waterloo Tech corridor with two IPOs and two acquisitions.

Episode Highlights

• Sherry's mission to help educational, research and social impact organizations automate their processes
• Establishing Profound Impact to measure and inspire impact
• The different "whys" in Sherry's career pathway transitions
• Constructing team culture with respect and diversity of thought
• Respect for data privacy and transparency in data usage
• How entrepreneurs or businesses can turn data into key insights
• The positive effects of using AI as a tool to solve significant, complex world problems

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Sherry Shannon-Vanstone
• https://www.linkedin.com/in/sherry-shannon-vanstone-10281b4/
• https://twitter.com/aprofoundimpact
• https://www.facebook.com/aprofoundimpact/
• https://www.instagram.com/aprofoundimpact/
• https://profoundimpact.com/  

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Raul talks with Jordan Mederich, DropFunnels founder, to discuss businesses transitioning to creating their software solutions. Jordan, acknowledging the ethical implications of technology replacing low-skill jobs, believes that automation can improve the standards and operations of various industries. Despite increasing technology, he underscores the importance of fostering relationships. 

Who’s The Guest? Jordan (or “Jordo” as he’s known) is the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers online, DropFunnels is the world's first only tech-free platform to easily build your entire website, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress. Jordan is passionate about innovative and disruptive advertising tools and strategies, building company cultures, and investing and innovating on the future of marketing. He Always Brings Humor, insight, and tremendous value to every interview and speaking opportunity. He’s also an award-winning filmmaker with his content seen on Netflix, Amazon Prime, NBC, CBS, ABC, and many more. When Jordo isn't busy changing the landscape of online marketing, he enjoys spending time with his wife and sons and fishing the beautiful lakes in Wisconsin.

Episode Highlights

• The transformation of evolving into software and insights into who can benefit from transitioning to a Software as a Service (SaaS) model
• Ethical considerations that come into play when automating jobs
• Concerns about the decrease in human interaction as automation increases
• The hurdles of running a bootstrap company in software development
• Startup valuations and investments following a shift towards profitability
• The importance of having a mental break for creativity and productivity
• Importance of making a software profitable and testing its market fit before pouring in too much investment

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Jordan Mederich
• https://dropfunnels.com/
• https://jordanmederich.com/
• https://www.linkedin.com/in/jordanmederich  

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Brent Keltner, Winalytics LLC’s founder, stressed the significance of resilience and personalization in sales. He emphasized understanding customers' needs before pitching a product and using interview techniques to ask the right questions. Contrary to popular belief, Brent argued that success is not about personal growth mindset but about serving others first, focusing on their values, and helping them achieve their goals. This echoes his view on prioritizing others over self-preservation.

Who’s The Guest? Brent is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy which helps clients reach their top growth potential by personalizing value in sales and go-to-market strategy to each buyer's roles, goals, and market segment. Before starting Winalytics, Brent was a revenue leader for more than a decade at various companies and began his career as a Ph.D. social scientist. He has written 'The Revenue Acceleration Playbook' and has been featured in several publications.

Episode Highlights

• How Brent uses a karate metaphor to show that resilience is the key in sales
• The mindset needed for success
• The importance of not winning the customer all the time, as not all customers can be good for the company
• The strategy of using feedback and the emotions of customers to reposition sales, improve sales scripts, and better conversations
• Improving the sales calls and the overall sales process
• How to audit sales calls and check back if the customer values the product or service
• The common beliefs in marketing and sales that Brent disagrees with Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Brent Keltner
• https://www.winalytics.com/
• https://www.linkedin.com/in/bkeltner/  

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In this podcast, Randy Hall, CEO of 4th Gear Consulting, shares his change management process and opinions on leadership. He emphasizes four key steps for successful change management, including insight, involvement, practice and feedback. He stresses more on people taking efforts and trying out new behaviors, learning from mistakes, and improving continually through feedback.

Who’s The Guest? Randy Hall is the founder and CEO of 4th Gear Consulting. He has worked with organizations of all sizes to help them effectively execute change, develop leaders, engage employees, and reach more of their potential. Randy has directly coached CEOs, senior leaders, and professionals in ways that cause them to shift their perspective, consider new approaches, accomplish their most important goals, and ultimately become more effective at leading themselves, other people, and their businesses.

Episode Highlights

• The neuroscience of human behavior changes
• Introduction of a four-step change process starting with 'insight' where employees contribute their ideas to the change process
• The need for a commitment and creating a plan to execute the intended change or goal
• Emphasizing the importance of the third step: 'practice'
• The risks of rushing change and the need to allow employees time to adjust and adapt to new methods of working
• The progression of change highlighted by effort, progress, consistency, and results
• Role of a leader in creating a flexible and self-managing ecosystem within the team or organization Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Randy Hall
• https://4thgearconsulting.com/
• https://www.linkedin.com/in/randyhall4thgear 

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In this podcast, Alex Sezer Jr. emphasizes the critical role of organizational culture and leadership in achieving business success. He highlights the importance of a clear vision, mission, purpose, and core values and discusses the challenges in finding the right team members. Alex believes in self-evaluation and personal growth for effective leadership and supports providing clarity for organizations to progress confidently.

Who’s The Guest? Alex Sezer Jr. is the CEO of Alex Sezer Ventures, which is revolutionizing businesses with biblical truths. From the football field to the boardroom, Alex has excelled as a leader. During his time at Texas A&M University, he was a team captain on the football team and magna cum laude engineering grad. Shortly after, Alex became the President of two multi-million dollar real estate companies and scaled his personal portfolio to 340 units creatively, using $0 out of his pocket. Now, Alex is following his calling and showing other businesses and individuals how to succeed.

Alex’s focus is organizational improvement through cultural transformation. He is helping Christian business leaders go from Sunday morning inspiration to Monday morning implementation. He specializes in creating cultures that create passionate, profitable, and purpose-driven organizations while using biblical principles. Alex combines the Bible with business, management with a mission, profits with purpose, and culture with Christ.

Episode Highlights

• Perseverance and dedication in both business and personal life of Alex Sezer Jr.
• How trust and discernment in decision-making impact their work and life
• Why Alex focuses on corporate culture and how it impacts business success
• The cost of poor organizational culture, high turnover, and the "Great Resignation."
• The importance of culture in sports teams and their success
• Redefining culture through beliefs, behaviors, and results
• Alex's seven pillars for creating culture: vision, mission, purpose, core values, brand, team, and building an authentic culture
• Core values and their role in influencing behavior within organizations
• The importance of strong organizational culture and identity to achieve success in executing a mission
• The need to articulate the vision, mission, and brand for organizations to maintain consistency and direction after a founding leader leaves or is no longer as involved
• Organization culture reflects leadership and understanding the role of decision-making authority in shaping the culture
• The leadership replication model and embracing self-improvement as a leader to influence others and build a strong organizational culture
• Providing clarity to help organizations run more efficiently and effectively by breaking down complex concepts into simple, actionable steps
• Working on books that focus on various topics such as devotion, students, and organizational culture

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Alex Sezer Jr
• https://www.alexsezer.com/
• https://www.youtube.com/channel/UCaEqA-t9th6gN2h3ziM8Hsg
• https://www.instagram.com/alexsezerjr/
• https://www.linkedin.com/in/alex-sezer-b313337b/  

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In this podcast episode, Galen Hair, founder and partner of Insurance Claim HQ, talks about his mission to change the insurance industry by emphasizing community, resonating with clients' values, and fostering a strong team culture. Galen also delves into the significance of adapting to legislative changes in the insurance sector and collaborating with competitors. He encourages employees to live out the company's core values and invites interested individuals to connect on social media and their website.

Who’s The Guest? Galen Hair, founder and partner at Insurance Claim HQ, one of the country’s largest property casualty law firms, represents policyholders against their insurance company. His experience and relentlessness have allowed him to help more than 1,200 families get back into their homes after hurricanes and other disasters.

Galen is also focused on educating the industry and helping businesses grow through mentorship and organizing the Level Up Claims Summit annually. Additionally, Galen has also launched the Level Up Claims podcast.

Episode Highlights

• Galen shares experiences on helping communities with food after disasters and focusing on human-to-human marketing
• The importance of living the company's values with their team and clients
• Galen's decision-making framework involves time, cost, and purpose
• The potential erosion of consumer protection provisions and the need to get involved on a legislative level is addressed
• Cross collaboration in the industry and how it helps to build relationships and weed out bad competitors
• The key premise of business is to help other humans, be it psychological, physical, or emotional issues
• Building team culture and having fun by participating in local events, concert series, and creating opportunities to interact outside of work
• Finding solutions to encourage community and coworker interaction, even as the team grows and faces logistical challenges Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Galen Hair
• https://insuranceclaimhq.com/
• https://podcasts.apple.com/us/podcast/level-up-claims/id1628586764
• https://www.facebook.com/insuranceclaimhq
• https://www.instagram.com/insuranceclaimhq/
• https://www.linkedin.com/company/insuranceclaimhq
• https://www.linkedin.com/in/galen-hair-03b27a4  

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