Do Good Work

What does success mean to you? How can you determine if you’re already successful?

In this podcast episode, Raul welcomes Darja Gutnick, co-founder, and CEO at Bunch, as she shares her own story of underestimating her own experiences and skills. She emphasizes that everyone should take the time to recognize and appreciate the skills and experiences they have, as it is easy to take them for granted. Her story is one of perseverance and self-belief, and she hopes to help others reach their potential.

Who’s The Guest? Darja Gutnick is the co-founder and CEO at Bunch - an AI coach and community that makes it easy for aspiring leaders to get 1% better everyday.

She’s a bookworm, psychologist, and relentless optimist who helps future leaders grow.

Darja and Bunch’s mission is to help everyone make their own dent in their universe.

Episode Highlights

• Darja Gutnick: Helping future leaders grow and making a dent in the Universe
• Her success story in the startup journey
• The benefits of self-reflection and appreciation in business
• Exploring the capacity for growth and building bridges for success
• Reflection on facilitating growth through empowering environment
• The role of humility in achieving success
• The need for scalable professional growth solutions
• Tech enablement for professional growth opportunities
• Models for distilling expert knowledge into machine learning platforms
• Exploring AI Coaching: AI leadership and the role of coaches in the future
• Reality of sexism in the tech industry
• Microaggressions in the workplace
• Dealing with stumbling blocks: Strategies for overcoming unconscious bias
• The difference between being a victim and a change maker
• Growing the pay and user base and delivering more value to premium users

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Darja Gutnick
• https://bunch.ai/
• https://de.linkedin.com/in/darjagutnick
• https://www.instagram.com/darjagutnick
• https://twitter.com/darjagutnick 

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There are currently around 30,000 SaaS companies providing services to 14 billion SaaS customers around the world.

With the growing number of software companies opening left and right, is it worth it to start building your own?

In this episode, Raul welcomes Corey Haines, the cofounder of SwipeWell and the Founder of Swipe Files, to talk about the profitability of acquiring customers in the software and SaaS industry. He also talks about using their platform to help people save and organize marketing examples. Corey believes that copywriting is essential for marketers and entrepreneurs and that live events and communities are important for product growth.

Who’s The Guest? Corey Haines is the cofounder of SwipeWell (the only tool dedicated to helping you save, organize, and reference marketing examples) and the Founder of Swipe Files (a newsletter and community to help SaaS founders and marketers create predictable and consistent MRR). He was previously the Head of Growth at Baremetrics and the first marketing hire at Cordial. He’s consulted and advised dozens of SaaS startups on marketing and growth.

Episode Highlights

• Who’s the Guest: Introducing Corey Haines
• Exploring the issues with CAC versus LTV Ratios
• Calculating the lifetime value for subscription-based products
• Impact of customer acquisition costs on business profitability
• Cash flow and product-led growth strategies in software and SaaS
• The challenges of measuring software sales performance
• B2C SaaS and the demand generation strategies for SaaS companies
• Exploring Relationship-Based vs. Community-Based B2B SaaS marketing strategies
• Understanding the power of copywriting and the benefits of persuasive writing
• How to use copy-pasting to create resonate copywriting
• Exploring the benefits of building a SaaS and a software company
• What it looks like finding a cofounder
• Benefits of a swipe file for creative inspiration
• The creative solutions of SwipeWell
• Tips for SaaS founders who are planning to build in public

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Corey Haines
• https://swipewell.app
• https://swipefiles.com
• https://coreyhaines.co
• https://twitter.com/coreyhainesco 

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Can you accomplish your business goals, transform the world, and change other people’s lives — while earning on the side?

YES! It worked for Melissa Hughes and it can also work for you.

Melissa Hughes is a self-made millionaire and the founder of Live Rich. Spread Wealth. Global Movement. In this episode, Melissa and Raul discuss how it is possible to do good work while also doing well financially. She encourages people to stay connected to their authentic selves and divine purpose while also embracing their unique experiences and knowledge to make room for abundance. She stands for people to never run out of resources and be open to receiving so they can do great work. Melissa also highlights the importance of being humble and grateful for the abundance that comes with doing good work.

Who’s The Guest? A self-made millionaire by 31, Melissa Hughes is the founder of Live Rich. Spread Wealth. Global Movement and a master business coach, best-selling author, international speaker, and consultant. Her mission is to help entrepreneurs and individuals accomplish their business goals (including massive profits) while staying connected to their authentic selves and divine purpose, transforming the world, and creating lives of limitless abundance. Melissa, a wife and mom of a seven-year-old global citizen has worked with leaders, trailblazers, and entrepreneurs worldwide.

Episode Highlights

• Melissa Hughes on doing good and doing well financially
• Receiving abundance for generational wealth
• Exploring the relationship between money and doing good
• The power of mindset and gratitude in achieving abundance
• Benefits of practicing gratitude
• Exploring her journey to finding fulfillment
• Monetizing your skill sets: Tapping into your mental, physical, and spiritual to make money
• Receiving abundance and getting paid for the impact you make
• Reflection on grandparent’s influence on the entrepreneurial journey
• Role of spirituality in achieving success
• How Melissa became a millionaire and how spirituality was a big part of her journey
• Benefit of an abundant mindset in uncertain times
• Listening to your intuition and doing good work
• How to live rich and spread the wealth

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Melissa Hughes
• https://melissahughes.com/
• https://liverichspreadwealth.com/
• https://www.linkedin.com/in/melissa-lisa-hughes-mha-pmp-37147742
• https://www.facebook.com/TheGuruOfImplementation/
• https://mobile.twitter.com/masterbizcoach 

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How important are sales in a business? In order to achieve greater success in sales, what’s the secret formula?

Martin MacArthur, the founder of Outbound Sales Guy, is an experienced sales professional who specializes in outbound sales to SAAS companies. He recommends using Apollo.io for data gathering and enrichment, making custom outreach attempts on both LinkedIn and email, and following up multiple times on the phone, with five times being the magic number). He emphasizes having a passion for what you're selling so that you can be enthusiastic about it and adds that taking initiative and being.

Who’s The Guest? At the age of seven, Martin was diagnosed with Retinitis Pigmentosa causing him to become completely blind. He is fluent in braille and is able to use technology thanks to companies like Apple which recognize users with disabilities and include a screen reader called Voice Over in their operating software.

Martin has over 10 years of experience filling top-of-funnel activities in sales development, managed service space, digital marketing, and technology. He’s passionate about driving top-of-funnel sales by helping companies fill their pipeline with qualified leads.

Episode Highlights

• Who is Martin MacArthur?
• Investing in myself: His journey to becoming a solo entrepreneur
• Challenges that he faced as a solo entrepreneur
• Strategies for balancing business responsibilities and helping teams grow
• Entrepreneurship, Values, and Leverage
• The impact of AI on the role of sales development representatives
• Outreach strategies for Software as a Service Companies
• Building custom messaging for prospects
• Sales Engagement Strategies
• Strategies for overcoming prospecting challenges
• Outbound Sales Guy: Strategies for recharging and connecting with prospects

Episode Resources

• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Martin MacArthur
• https://www.theoutboundsalesguy.com/
• https://www.linkedin.com/in/the-outbound-sales-guy/ 

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If you like what you hear please leave a review by clicking here

Apprenticeships are popular, but they don't always work for jobs that require many skills. That is why Linc Kroeger, the President of Knight Moves, is looking for ways to solve this problem and create economic success for underserved communities.

Linc and Raul are discussing the difficulty of finding skilled tech talent in the US. Linc has seen many people try to include diverse talent in the workforce but without success. This motivated him to find a solution to the problem. He realized that companies were not willing to spend money on apprenticeships and that senior talent was needed to oversee them. He also noted that the competition for offshore talent was strong, with a shortage of tech talent in the US. To address this, he suggested that more should be done to bring people into tech.

Who’s The Guest? Linc Kroeger served on the Technology Association of Iowa board for three years. He was assigned by Governor Kim Reynolds to her Empower Rural Iowa Task Force and has been identified as “the most innovative leader in bringing tech jobs to rural areas in the nation” by U.S. Congressmember Ro Khanna representing Silicon Valley. He has also been recognized as “Top National Rural Influencer'' by The Ruralist and was the USDA Rural Prosperity Tour keynote speaker.

Episode Highlights

• What got Linc Kroeger started
• Benefits of code camps
• Connecting the dots in the technology industry
• Uplifting talent through internal development programs
• Success rates in private enterprises versus the public sector education
• Exploring the benefits of social benefiting models in the technology industry
• Leveraging dynamics to train people for new jobs in the economy
• Teaching people to learn and develop emotional intelligence in technology Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Linc Kroeger
• https://www.knightmoves.org/
• https://www.linkedin.com/in/linc-kroeger-19674b
• https://twitter.com/linckroeger 

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In this episode, Steven Izen, founder and CEO of Lokai and ELEMENTS of Balance, talks about his experience as a young entrepreneur and his advice for people who want to start their own businesses. Starting his first company at the early age of 19, Steven came up with the idea for the company when his grandfather was diagnosed with Alzheimer's and he was thinking about the highs and lows that everyone goes through in life. Lokai donates 10% of its profits to charity and, to date, has donated over 9.4 million to different nonprofit organizations.

Steven and Raul also talk about the company's aim to do social work and how they maintain this passion within the team and company culture. The company makes sure to give back in various ways, whether it's through their product or message. They want to be a company that is not only successful in profit, but also in their positive impact on the world.

Who’s The Guest? Steven Izen is the founder and CEO of Lokai and ELEMENTS of Balance. He currently serves as the youngest member on the national board of the Make-A-Wish Foundation. He was named to the Forbes 30 Under 30 List for Retail and E-commerce in 2017, was the Ernst & Young Entrepreneur of the Year Awards Finalist in 2016, and graduated Cum Laude from Cornell University in 2013.

Episode Highlights

• Getting to know who Steven Izen is
• What got him started in entrepreneurship
• What makes Lokai different from other organization
• How he went from the idea concept to creating partnerships for Lokai
• The process of starting alone to working with teams
• What’s next for Steven and Lokai Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Steven Izen
• https://lokai.com/
• https://www.elementsofbalance.io/
• https://www.amazon.com/stores/ElementsofBalance/ElementsofBalance/page/4E002AAE-57E0-4327-9A0C-23C89BF92E80
• https://www.linkedin.com/in/steven-izen-5620323b  

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Dr. Jose Morey is a physician, media producer, and entrepreneur. He is the CEO of Ad Astra Media and is excited about the potential of augmented reality. He is working to make AR more accessible, especially to underserved communities.

In this conversation, Dr. Jose discusses his background in medicine and computer science and how he has used his knowledge to create innovative applications in the healthcare industry. He also talks about his work with the UN World Food Programme and how he is working to inspire underrepresented communities to pursue careers in STEM.

Who’s The Guest? José Morey, M.D. is Chief Executive Officer and Founder of Ad Astra Media LLC, an Eisenhower Fellow, and a Co-Founder of Ever Medical Technologies.

He is a health and technology keynote speaker, author, and consultant for NASA, Forbes, MIT, the United Nations World Food Programme, and the White House Office of Science and Technology Policy.

He is considered the world's first Intergalactic Doctor and is often featured on Forbes, Univision, CNBC, and NASA360.

He coined Puerto Rico as the future "Silicon Island” as appeared in Forbes, The Weekly Journal, Reddit, and Hispanic Executive.

Additionally, along with Frank Carbajal, he is co-author of "LatinX Business Success" by Wiley Publishing – recently highlighted as #1 on Amazon.

Episode Highlights

• The Intergalactic Doctor: Dr. Jose Morey
• The journey from Traditional Medicine to Technology Consulting
• The power of giving back
• The Flywheel Effect: How to create and sustain momentum for your business
• Bringing exposure to STEM and medicine in underserved communities
• Making AR more accessible than ever before Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Dr. Jose Morey
• https://www.adastramedia.org/
• https://www.drjosemorey.com/
• https://www.linkedin.com/in/jos%C3%A9-morey-03942357
• https://twitter.com/drmorey1
• https://www.instagram.com/drintergalactic/ 

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Mike Del Ponte, CEO coach, and venture capitalist believes in creating his own leadership framework rather than relying on existing ones. He advises that the best leaders have the fullest perspective of reality, and reinvent yourself every 6-12 months to stay ahead.

Who’s The Guest? Mike Del Ponte has empowered founders to rapidly scale their start-ups to over $3 billion in total valuations. His expertise in fundraising, revenue growth, and building world-class teams has helped his clients thrive while avoiding painful mistakes.

In addition to being a CEO coach, Mike is a serial entrepreneur and investor. He has raised over $10M from top VCs and sold Soma in 2017. He is a partner at Falkon Ventures and an advisor to Protocol Ventures, a crypto hedge fund. Mike has degrees from Yale University and Boston College.

Episode Highlights

• Create your own leadership framework
• Have the fullest perspective of reality
• Reinvent yourself every 6-12 months
• The importance of being a practitioner in your field
• Articulating your value proposition
• Following the parabolic leadership framework
• Three important things for startup CEOs
• The three layers of a successful business: Tactics,
• Frameworks, and Personal transformation Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Mike Del Ponte
• https://www.mikedelponte.co/
• https://www.linkedin.com/in/mikedelponte/ 

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Being able to solve a problem is the difference between being nice to have, to a need to have. What becomes tricky is that not everyone knows they have this problem, to begin with, and some do not know you hold their answer.

Solving someone's problem could be their greatest gift.

I will share more about the process of discovery questions and why this is so important to be able to identify what those questions are so you can serve your clients/customers the very best.

Who’s The Guest? After starting her career in inside sales, Hilary Swan worked her way up the competitive world of global sales to most recently running a $18m sales team across 3 different divisions. Having always wanted to start something of her own, she began looking into startup sales only to realize there is a huge accessibility gap from founder-led sales to the VP of sales hiring.

Hilary founded Rebel Scout Consulting to give Startups and small businesses access to fractional sales leadership as they grow.

Highlights

• Who is Hilary Swan?
• Mission to give entrepreneurs the edge to succeed: How she started Rebel Scout Consulting
• The impact of fractional engagement
• The transformation: From Corporate America to Startups
• Benefits of networking and building confidence in the workplace
• Importance of celebrating your wins
• Pros and cons of investing in intentional communication for small businesses
• Transition from founder-led sales to a scalable sales process
• Importance of accountability
• Benefits of fractional sales engagements Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Hilary Swan
• https://www.linkedin.com/in/hilarynswan
• https://www.rebelscout.co/  

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In this episode, Dustin DeVries, CTO, and Co-Founder of Caffeine Interactive discusses work-life balance, relationship building, and client interactions, sharing that his company is built on long-term relationships and that work-life balance is essential for him to operate the business, overcome adversities, and find a bigger purpose in life.

Dustin talks about the importance of focusing on customer relationships from the beginning in order to create a strong base of satisfied, long-term customers. He explains that this focus has been a key part of their success as a company. He also describes how he is able to be intimately involved in all aspects of the company's projects and customers, despite having a small team.

Who’s The Guest? Dustin has been living and breathing in software development for over 20 years. He is the Co-Founder of Caffeine Interactive Technologies, an agency that focuses on planning strategies and architecture, ensuring that software implementations are straightforward based on clear ways to measure success. He enjoys working with clients to build the right technology, whether it's a multi-tiered mobile app built with React and Laravel or a simple website based on WordPress. He received his Bachelor of Science in Computer Engineering from Texas A&M University.

Dustin is proud to work with some of the most talented business analysts and developers in the industry. He is a solopreneur and has grown his company based on a 100% remote team that has been thriving for the last eight years.

In his spare time, Dustin enjoys playing tennis, fishing, reading, gardening, cooking, music, hiking, and hanging out with his family. He believes that a work-life balance is essential to operate a business, overcoming adversities, and finding a bigger purpose in life.

Highlights

• Who is Dustin DeVries?
• Relationship building, client interaction, and focusing on the long-term game
• How they focus on customer wins and client relationships while still hitting their terms
• Measuring commodity
• The benefits and challenges of growing a product-based business
• Maintaining creativity when prioritizing your business
• Productize: Engaging the team and ensuring the client experience
• Process of nurturing and fostering the team members to communicate with clients
• The one thing concept
• Importance of a good sales approach for customized services
• Being a thought leader in the software industry
• What Dustin is up to and building Episode Resources
• Connect with Raul Hernandez Ochoa
• https://www.linkedin.com/in/dogoodwork/
• https://twitter.com/rherochoa
• https://dogoodwork.io/
• Connect with Dustin DeVries
• https://caffeineinteractive.com/
• https://www.linkedin.com/in/dustinbdevries 

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