Do It My Way Podcast

Do It My Way Podcast

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Do It My Way Podcast episodes

  • Progress Over Protection

    Something I have struggled with over the years is progress over perfection. If it doesn't feel "perfect" I don't like putting it out there whether it's on my social media or on a podcast episode. I had a goal to write a book by the time I was 50 and guess what? I'm 51 and my book is launching in a couple of weeks. I struggled getting it out on time because I wanted it to be perfect. Guess what would have happened if I waited until I thought it was perfect? I would have never launched it! Perfectionism often holds back female CEOs and entrepreneurs. We are too worried what we look like, what other people will say vs. thinking of the person on the other side that you are helping. So, if you have a project you have been holding onto until it's perfect, it's time to get it out into the world! Someone needs what you have to succeed! Don't miss the latest episode of the DO IT MY WAY Podcast, Progress Over Perfection!

    25 min
  • Trailblazing for Women Entrepreneurs – Kathy Taylor

    In this inspiring episode, I sit down with Kathy Taylor, former mayor of Tulsa, successful businesswoman, and a relentless advocate for community growth. From leading a city to empowering future female entrepreneurs, Kathy's journey is nothing short of remarkable. We explore her diverse career, her dedication to lifelong learning, and her drive to break down barriers for women in business. Kathy shares powerful lessons from her time as mayor and business leader, offering invaluable advice to women seeking to make their mark. Whether you're just starting out or looking for the motivation to keep going, this episode is packed with insights you won't want to miss. Tune in for a conversation that will inspire you to take bold steps in your own journey.

    33 min
  • Is Influencer Marketing Right For My Business?
    We have been doing a lot of influencer marketing lately for clients and seeing some really great results! We all follow influencers that we like and trust and we've probably bought products because they said they were great. Influencers are able to "influence" their audience in such a powerful way. Influencer marketing offers several benefits, making it an effective strategy to add to your marketing mix. Here are three reasons why: 1. Targeted Audience Reach: Influencers often have a dedicated, niche audience allowing businesses to connect with potential customers on a "human" level. 2. Enhanced Brand Awareness: Collaborating with influencers helps expose your brand to a broader audience, increasing visibility and recognition in a more organic way. 3. Improved Engagement: Influencers have strong engagement with their followers, and their content tends to generate more likes, comments, and shares, helping brands foster a more interactive connection with potential customers. Check out the latest DO IT MY WAY Podcast to see if influencer marketing is right for you!
    16 min
  • Do People Really Still Advertise in the Phonebook?

    As I was driving home this past weekend, I noticed there were phonebooks placed at every mailbox in my neighborhood. I had to laugh as I thought to myself, "Is there really still a phonebook?" and better yet, "Are people really still advertising in the phonebook?" Sure enough, it was a full blown phonebook with ads throughout. I took it to work because all of the advertisers in it are GREAT candidates to be educated on the power of digital marketing. And, honestly I would love to hire the salesperson who was able to get all of those people to buy something everyone throws away! That's one heck of a seller! That's what brought me to talk about today's episode which focuses on the power of digital marketing, tracking a lead and following up with your lead. If you are out there and aren't sure how digital marketing works, I would love to set up a free consultation with you. Just go to D2Branding.com and click on Get a Quote! In the meantime, check out the latest episode of the DO IT MY WAY Podcast!

    10 min
  • Building a Business and a Community – Hannah Arnaud

    I had an amazing conversation with Hannah Arnaud, owner of The Scout Guide - Tulsa. Hannah's path has taken her from a corporate office, to the classroom, and to a nonprofit before becoming an entrepreneur. She shares the pivotal moments that led her to become a business owner and the community she's passionately built around it—all while raising three young children under the age of four. Join us for an inspiring conversation about leadership, balance, and the power of community.

    41 min
  • How Do Working Moms Find Work Life Balance?
    Back to school time has me thinking about work/life balance. It is always such a crazy time getting the kids back in gear for school, making lunches, taking them to all of their after school activities all while you are trying to run a business! As a new empty nester, I am wishing those days were back, but remember all too well the hustle it took getting everyone out the door in the mornings!

    Balancing work and family life can be challenging for working moms.

    Here are five tips to help get you through the school year: 1. Prioritize and Set Boundaries: Clearly define your priorities, both at work and home. Set boundaries to protect your time. When you are home and it's family time, you are not on your phone or computer. 2. Delegate and Ask for Help: Don't hesitate to delegate tasks at work and home. Whether it's asking your partner, hiring help, or getting assistance from coworkers, sharing responsibilities can lighten your load. 3. Use a Flexible Schedule: If possible, arrange a flexible work schedule that accommodates your family's needs. Flexibility, like working from home or adjusting hours, can provide the necessary balance between work and family time. 4. Make Time for Self-Care: Prioritizing your own well-being is crucial. Carve out time for activities that rejuvenate you, whether it's exercise, hobbies, or just relaxing. Taking care of yourself helps you manage stress and be more present in all areas of your life. 5. Stay Organized and Plan Ahead: Use calendars, to-do lists, or apps to keep track of work deadlines, family activities, and personal time. Planning meals, preparing for the next day the night before, and setting routines can help you manage your time more effectively and reduce daily stress. I don't have all of the answers, but once I started to protect my family time and not answer emails or work during that time, my life got easier! Check out the latest episode of the DO IT MY WAY Podcast on how to find work/life balance!
    25 min
  • 10 Reasons Content is King in Your Marketing
    I met with a client the other day who was questioning continuing their social media content posting. They had gotten over 45,000 impressions on their posts in the last couple of months but weren't sure if it was converting to buyers. I get it, when you don't see a return on something you are investing in, it can get frustrating. They weren't doing any video, just static posts on Facebook + Instagram, which is a great start. Content is not a quick game. You don't suddenly start posting on Instagram and get orders, however you are building up credibility, start to get engagement, and increase your brand awareness. If you want to see a return on your investment, you need to do social media advertising, but you will still need to have fresh content up at least 3x week with your ad campaign. Content is KING for several reasons that I am sharing on the latest episode of the DO IT MY WAY Podcast at DeedraDeterman.com/podcast!
    18 min
  • Finding Your Superpower – LaTonya Pratt

    In this episode, I sat down with LaTonya Pratt, leader of the nonprofit "In Tulsa," which connects job seekers to opportunities. LaTonya shares her journey from aspiring to be the next Oprah to becoming a leader in HR and a champion for women. She discusses her role as a mom, wife, and career woman, fashion influencer, and the importance of finding your superpower. Tune in to hear about her faith, fashion journey, and advice for job seekers. Don't miss this inspiring conversation about resilience, authenticity, and empowering others!

    34 min
  • Give More Than You Receive

    I was reminded of why it is so important to give more than you receive yesterday when I got a call from an attorney out of L.A. that I talked to back in 2020. He saw something I posted on LinkedIn when we were in the thick of Covid and things weren't looking so good for business owners. I felt helpless myself, but decided that I had knowledge that others could learn from in a time where people really needed it. I started posting marketing tips and ways to market without spending money to help those that put a hold on their marketing because they were trying to keep paying their team. This meant I was giving advice on ways for my own clients to quit and try to do it on their own.

    This attorney reached out to me and asked for a zoom call because he had some marketing questions. I did this with many, many people during that time and it was honestly therapeutic for me to not think about my own business and worry about paying my own team. I ended up talking to him for an hour and a half giving him advice on ways to navigate this new world. I never thought of this guy again and did not expect anything in return. Well, yesterday, he reached out. He said he was so appreciative of the time I spent with him during 2020 that he wanted to use me as his marketing partner now that he has a budget. I honestly didn't remember who he was because I had countless meetings like that during that time but it felt really good to have something come back, even if it was four years later! Sometimes it's more important to focus on long term success rather than short term gains. In this episode, I share why it is more important to give then receive in business, in relationships, and even to strangers. How do you give more than you receive in your life? Check out Learn to Give More Than You Receive on the DO IT MY WAY Podcast.
    13 min
  • Following Your Calling and Empowering Women – Courtney Bullard

    Courtney Bullard is a dynamic speaker, accomplished author, and dedicated mentor with a passion for making a difference. As a mother and wife, she balances her personal and professional life with grace and determination. Courtney is also the visionary behind The Pearl House, a life-changing nonprofit organization that empowers teenage girls in Ghana, providing them with the tools and support they need to succeed. In this episode, she shares how her personal brand and unwavering positivity have helped her fulfill her calling, inspiring others to find and follow their own paths to making a positive impact in the world.

    41 min

About Do It My Way Podcast

From the publisher's feed

DO IT MY WAY PODCAST empowers women business owners and CEO's to do business on their terms with no regrets, hesitation or fear! Maybe you are a CEO ready to build a personal brand OR you're an entrepreneur listening to all of the pressure from those around you....this is the place for you! We will be talking about all things marketing and how to create your personal brand to make money by teaching others what you already know and get paid to do it! Most importantly, you will learn to do business on your terms and make the money you want to make!

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