Do It My Way Podcast

I can't believe I am on my 100th podcast! What a fun learning experience with ups and downs. I originally wanted to write a book, but realized I am a much better talker than I am a writer, so I shifted my focus to launching a podcast. I have several coaching clients that I have helped launch podcasts so I also thought I better practice what I preach and launch one myself! I get asked a lot of questions about my podcast so I just answer a few of the most common questions for you:

Is my podcast perfect? HECK NO!

Did it take me out of my comfort zone? YES!

Did it help me learn and grow? YES!

Has my podcast made me a ton of money? NO!

Has it helped brand me as an expert in marketing and business? YES!

Does it provide great advice to business owners and anyone wanting to master marketing? HECK YES!

Is it easy? Some days YES, some days NO!

Since this is my 100th episode, I thought I would do a podcast about what I have learned over the last 100 episodes. If you are thinking of launching a podcast, listen up!

One of the hardest things to do when you are starting a business is to come up with the name! You want it to be memorable, mean something, easy to say, easy to Google, eventually become a household name and make you money! That is a lot to ask from a brand name! The process of coming up with a brand name is one of the most important steps in establishing your company's identity and creating a lasting impression with your consumers. An amazing brand name can evoke emotions, communicate the company's values, and differentiate you from your competitors. While there is no one-size-fits-all approach to creating a brand name, there are certain strategies that we use at D2 Branding that can guide you through the process. I am going to share with you five ways to come up with a brand name and give you examples of how companies successfully developed their brand names on the latest episode of the DO IT MY WAY Podcast at https://www.d2branding.com/podcast/!

I have a coaching client I am working with that has an amazing e-commerce product. The founder is an inventor who created an incredible patented one of a kind product that solves a massive problem in their industry. They recently attended a highly visible trade show and got a ton of traffic to their website. Sales were good, but when they looked into their "abandoned cart" customers, they realized they had close to $1 million dollars in abandoned cart orders!

This is a massive problem that needs to be fixed because if they just got 10% of those orders, that would be an extra $100,000 in revenue! I started to do some research that I thought would help anyone out there who has an ecommerce product they are selling on their website and came up with 7 ways to sell more products online on the latest episode of the DO IT MY WAY Podcast.

Producing a compelling video in your digital marketing campaigns is so important to grab your potential customer's attention! People are scrolling mindlessly and they have to be stopped in their tracks to pay attention to your brand! What is the "hook" that is in the first few seconds of your video to get them to stop and pay attention?

To create a great video to use in your Facebook and Instagram ads, there are several key elements to consider:

1. Grab attention quickly: Facebook and Instagram users have short attention spans, so it's important to grab their attention quickly. Use an attention-grabbing hook in the first few seconds of your video to capture their interest and encourage them to keep watching.

2. Focus on benefits: Instead of focusing on features, focus on the benefits of your product or service. Use the video to show how your product or service can solve a problem or improve someone's life.

3. Keep it short and sweet: Facebook videos should be short and to the point. Aim for a length of 30-60 seconds to keep viewers engaged and avoid losing their attention.

Listen to the latest episode of the DO IT MY WAY Podcast where I share examples of three companies that used video that absolutely changed their business bringing massive brand awareness and increased sales!

If you have been listening to this podcast for a while, you know I love Google. If you can get to the top of Google for key terms in your industry, you will win! I get asked all of the time if it's better to do Google Ad Words or SEO. It all depends on your specific business goal, target audience, and budget.

Google is not a gamble in marketing. If you are at the top of Google for key terms in your industry that people are searching for, you will get leads! It is important to find out how many searches were on Google in your area for those key terms over the last 30 days before you start. If there were 10 searches, it's probably not worth going after, however if there were 100 searches or 1,000 searches, then it makes sense!

Find out if Google Ad Words or SEO is better for your business on the latest episode of the DO IT MY WAY Podcast at https://www.d2branding.com/podcast/!

I do a lot of personal branding coaching and one thing I always say when they are starting is, "You'll never regret launching your personal brand!" It will follow you wherever you go! Let's just say you are a well known attorney and you are an expert in your field. No one outside of your field would know this unless you built a personal brand around it and started posting as you are the expert on your social media. Then you create a podcast on a subject you are passionate about or an expert on. Then you decide to launch a website with your personal brand to put your podcasts on and have a place for people to inquire about hiring you. Then you decide to write a book on the same subject and put it on your website for sale. This will lead to speaking engagements that may be for exposure in the beginning and eventually you start getting paid $10,000 to speak for one hour on the subject because you are the expert! Then you are asked to consult businesses and individuals on your expertise and get paid to do it! Do you see how starting to post as an expert on your social media can lead to a full blown business? If you are thinking of launching a personal brand, check out these five steps on the latest episode of the DO IT MY WAY Podcast!

What if you could predict your customers' next move and improve their overall customer journey? You've probably been hearing a lot about artificial intelligence and how it is changing the world. The world of marketing is no exception! Maybe you've heard people talk about AI but aren't sure what it is? AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audiences or economic trends that may impact your marketing. A great example of this is using AI chatbot to write marketing copy like a blog post, podcast script, Facebook ad or an article. All you have to do is tell the chatbot the topic you'd like it written about and give specific directions to get a 500 word article back in an instance! It's insane! You can even ask it to create Facebook ad copy for a specific product and it will come back with copy for an ad! I have even seen an example where it told the bot to make the ad funnier and it came back funny! Find out the best ways to use artificial intelligence in your next marketing campaign on the latest episode of the DO IT MY WAY Podcast at D2Branding.com/podcast.

How present are you in your day-to-day interactions as a leader? Or as a mom, a friend or a spouse? I can tell you right now, this is one of the things I struggle with the most! Learning to be present in your day to day interactions with your team and with clients will up your leadership game!

Often, many of us let distractions (online & offline) hold us back from fully being present in the moment. This prevents us from giving our entire attention to the conversation or the task at hand. As a result, we aren't able to give our 100% to anything, and end up missing key details or opportunities. While this already sounds like a bad thing, it's even worse in the case of leaders.

I find myself distracted so easily with emails, text messages, phone calls, slack messages, Facebook, Instagram, Linkedin, TikTok notifications and more! You really could spend an entire 8 hour day just answering notifications and getting nothing done. I see it in my coaching clients and find myself guilty of it all of the time.

Here are three key qualities of a present leader on the latest episode of the DO IT MY WAY Podcast at https://www.d2branding.com/podcast/!

Working with entrepreneurs for the last 20 years, there are some common traits I have discovered that make them successful. No matter what their business is or what industry they are in, their age, sex or income level, I have found the most successful entrepreneurs possess the following traits on the latest episode of the DO IT MY WAY Podcast at (link here)! If you strive to be a successful entrepreneur, adopt these traits in your life and start to see your life change and improve for the better!

There are two reasons you can get people to buy your product or service:

1. Get them out of pain

2. Bring them pleasure

Let's talk about pain for a minute. Think of the weight loss industry. They are playing off of pain. It is painful to be overweight, unhealthy, have low self esteem and feel bad about the way you look and feel every day. They promise a new life, they show pictures of people losing weight, having fun again and enjoying friends and family. They are taking you from pain and bringing you pleasure.

For example, marketing can be painful for our clients. They try to do it on their own, they don't know the best practices or how much they should spend on ads, or what platform to use to reach their ideal customer. It can be very painful! We want to get to the biggest problem they are having and tell them why we are the solution to solve their problems! If you solve people's problems, they will BUY!

Find out how you can include pain or pleasure into your sales presentation or marketing copy to get people to buy on the latest episode of the DO IT MY WAY Podcast!