Episode #9 - Do It Reyt: Sarah Catterson 

- what does it take to build a 3/4 revenue enterprise

- biggest lessons she has learn't during this journey

- how things are in a different place all together now

- what she really wants from this long term

- despite the business success, her daily wins have nothing to do with finance

- how she can be better tomorrow, to be better tomorrow

Introduction to who Marc is

What his Hard to Kill programme is

Our thoughts, feeling and beliefs around life.

1.) Introduction to Alex, who are away from the athlete / business owner? If someone was going to meet you outside the office, or outside the gym… what would they expect?

2.) Let’s talk Reform, starting with the name… what was the reason for calling the company that, and who are you as a team?

3.) We spoke many months ago, but only recently started working together… what was the reason for crossing the line, making the investment and asking for help? Because I can guarantee there are 100s of high performance directors in the same spot

4.) What does being a director mean to you? It’s clear to see you walk the walk, talk the talk, but when it comes down to managing the business and the people within it, it’s clear to see you’re as invested into them as they are to you

5.) Let’s bring the future into reality, Ben & Alex breakdown of exactly what REFORM is about to do in the next 5 months, breakdown of how to build, manage and scale an already successful high performance team

1.) The High Performance Coach - how did it all start, where did the concept / inspiration come from to come from?

2.) Who has Joe Parish been through the years? We’ve been in this game a similar amount of time, and when you look back, it’s pretty mental to see how quickly things change

3.) What kind of qualification / traits / values do you look for when clients join the HPC, as there is clearly a huge sense of community and culture around the company

4.) What would you say has been your biggest obstacle / road blocks in your journey building the HPC and how have you overcame them?

5.) If we were both going to throw it back, what would we do differently right from the start as an athletes, people and business owners?

1.) Who is Martin Winston, where did he come from, what is your experience background and everything that has lead until this point now 

2.) ‘The Condition Coaches” proof is in the product, and one of the first thing that I said was… this guy really knows how to peak people, is there a secret sauce to it?

3.) Some people may describe you as a bit of a caveman (BEN HAWKSWORTH), but so far you’ve smashed the hell out of everything that has been needed for the agency, how did you overcome that? Because a lot of people are stuck in their ways when it comes to business and marketing, especially in coaching 

4.) It would be fair to say you were reluctant to a few things at the start, initially was the actual investment…. How did you overcome that? Secondly was actually building a coaching team, how did you overcome that? 

5.) You run the business with Amanda, you have both competed at the same time, you have both ran businesses at the same time, and I know from my experience it’s not always plane sailing, so how do you find balance together? 

6.) Where do you see the condition coaches in the future, you’ve spoke about paid consultations, you’re now building a team, what is the long term goal for the company?

• Finally managed to get them on a pod!

• How to handle an aggressive scaling business alongside multiple competition, and moving to Dubai!

• What have been the hardest lessons and what would you have done differently

• How they have found working with an agency format

• Breaking down how we ran an internal price increase as the company was scaling, and having the confidence in themselves to go through with it

• Why the concept of ‘raw’ has been one of the biggest selling points for the business

• Overview of what the guys are doing now moving into the back end of 2023

Two top level grafters, and they deserve every ounce of the environment they’ve created for themselves...

1.) An overview, who is James… 

2.) You work with a range of clients, what are the common reasons people decide to reach out to you for help in the first place, and do you have a standard operating procedure clients?

3.) It’s very clear to see you’re heavily invested into education, but when it comes to this game, it’s about being a researcher as well as a practitioner at the same time as all minds are different… how do you find going through the books compared to what is happening in real life?

4.) Obviously from my side, I work with very high performance CEO’s / company owners, what are the common issues that you see from these individuals, and how do you approach working with them?

5.) Have you have any life defining moments or experiences? It’s clear to see you’ve been around the block to say the least, but can you pinpoint any huge pioneering moments through either good or bad memories? 

6.) What is the goal for James Elliot in the future, we’ve ran over who you have been, what you have done… but most importantly, what are you about to do?

• Re-launching Coached By Christian, how it felt going alone again and what has happened since

• What have been our biggest mistakes, which has led to positive outcomes

• Everyone has imposted syndrome, comparison syndrome and how to overcome it

• Importance of not being accessible all the time, and how you need to have a vice outside of coaching

• Maintaining and building client relationships, and how this is both of our biggest assets to scaling

• Understanding that your network is your net worth, say yes to much more, and you’ll naturally open more opportunities

➡️ Who is Josh away from being an athlete and 1MR

➡️ Where, how and why 1MR was founded in the first place

➡️ Overview of how well 1MR has performed so far organically & why

➡️ Why you need to have your accounts in check and numbers locked in tight

➡️ Running over the harshest lessons we’ve experienced in business

➡️ What is online coaching to Josh now

➡️ How the fitness industry has changed in the last decade

➡️ Difference between the US and UK market

➡️ How you NEED to remove emotional attachment to finance to scale

Top class bloke, top class episode!