Do qualifications matter when you’re working as a pet professional or running a pet business?

This is a topic that comes up regularly on my coaching calls, and online, with a range of clients from different parts of the industry.

It might be that you run a business creating products, and your qualifications might be around production, sustainability, marketing or HR if you have a team.

You might have a pet service business and have studied for a range of accreditations and certifications to demonstrate your expertise.

At the time of writing and recording this post and podcast (June 2024), there are still many areas of the pet industry that are unregulated.

This means you can set up a business as a pet professional, and there is no requirement when it comes to qualifications.

In this episode, I’m exploring whether this matters, or if people are more concerned with results.

Key topics and timings in this episode:

00:00 - Episode introduction and overview

04:42 - Exploring the importance of qualifications

11:10 - Research on qualifications and millennial pet owners

13:37 - The different types of qualifications in the pet industry

22:13 - The importance of understanding the values of your ideal clients

24:05 - How you can balance credentials and results

32:22 - Episode conclusion and wrap-up

Links mentioned in this episode:

Report into millennial and Gen Z owners Veterinary Practice

Create a pet business you love and put you first with Jane Ardern

Caroline Wilkinson on growing a successful online dog training business

Seven ways to be the go-to expert as a pet professional

In the spotlight with Katie Gwilt from The Kat Lady

Zoe Willingham from Best Behaviour Dog Training on building a successful dog training academy