In this episode of Do The Work, we’re breaking down two of the most important levers for growing your business right now: creating freebies that actually convert and tracking the numbers that drive growth.

We start by diving into how freebies have evolved and why the old “educational PDF” approach no longer works. Today, the best-performing freebies are simple, actionable, and focused on solving a specific, immediate problem your ideal client is facing in their day-to-day life. 

We walk through real examples (including some from our clients) and show you how to shift from “teaching information” to driving implementation because freebies that get used are the ones that turn into clients. 

Then we shift into a conversation every entrepreneur needs to hear: tracking your numbers. We break down why most people avoid data, how simply increasing awareness can improve results, and the exact KPIs you should be tracking each week if you want to grow consistently. 

We also talk about how to analyze your data without emotion, identify your biggest bottlenecks, and focus on the actions that actually move your business forward, not just the ones that feel productive. 

In this episode, we cover:
• Why most freebies don’t convert anymore
• The difference between teaching vs solving in your free content
• How to create simple, actionable freebies your audience will use
• Why PDFs often fail (and what to use instead)
• The key numbers every coach should track weekly
• How awareness alone can improve your results
• How to identify your biggest business bottlenecks
• Why data should always come before emotion

Free Resource
Want help creating a freebie that actually converts?
DM us on Instagram with “FREEBIE” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down one of the most powerful (and overlooked) strategies for growing your business: creating content that leads to more content and ultimately, more clients.

We’ve noticed a clear pattern inside our business: the clients who buy are the ones who consume the most content. From Instagram → to longer videos → to workshops, quizzes, and resources.. the more time someone spends with you, the easier it becomes for them to trust you and invest. 

We talk about how to build a simple content ecosystem that turns short-form content into deeper engagement, and why this strategy becomes especially powerful once you’re scaling past $10K–$20K months. 

We also break down a major mistake most coaches make: booking a sales call… and then going silent. Instead, we explain how to keep leads warm by sending relevant content, continuing the conversation, and increasing the likelihood they show up ready to buy. 

Then Terri dives into the 1% rule, a leadership principle that can dramatically improve your results with clients, team members, and even in your personal life. Addressing small issues early prevents bigger problems later, and is one of the biggest differences between average and exceptional coaches. 

We wrap up with Q&A covering handling objections in DMs, gender targeting in your niche, and whether sales calls are still necessary as you grow your business.

In this episode, we cover:
• Why your best clients consume the most content
• How to create “bingeable” content that builds trust faster
• The 47-minute rule and why it matters for conversions
• How to turn short-form content into long-form engagement
• Why you should never go silent after booking a sales call
• How to warm leads using content you’ve already created
• The 1% rule and how it improves leadership and client results
• Why sales is still a skill you must learn (especially early on)

Free Resource
Want help building a content system that actually converts?
DM us on Instagram with “CONTENT SYSTEM” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re sharing several insights straight from our client community. The real strategies health practitioners are using right now to grow faster and sign better clients. 

We start by breaking down a common mistake practitioners make in their DMs: coaching instead of leading the conversation. When you diagnose, prescribe, and give away solutions for free, people stop seeing your service as something they need to invest in. Instead, the goal is to guide conversations toward discovery and leadership, not free coaching. 

We also talk about one of the biggest growth accelerators in the health coaching space: niching down. When you specialize and speak directly to a specific problem, trust builds faster and ideal clients are far more likely to invest in your services. 

Along the way, we share real examples from our clients who are seeing success with mini ads, myth-busting content, and humor-based reels that are attracting new followers and generating conversations every week. 

In this episode, we cover:
• Why coaching in the DMs hurts your sales
• How to lead conversations instead of giving free advice
• Why niching down helps clients trust you faster
• The danger of constantly switching your niche
• How mini ads are helping practitioners grow their audience
• Why myth-busting content is performing well right now
• How humor can improve engagement on social media

Free Resource
Want to learn the mini ad strategy our clients are using to grow faster?
DM us on Instagram with “MINI ADS.”

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down a hard truth most coaches need to hear: the clients you’re attracting are a direct reflection of your content.

If you’re getting the wrong leads, low-quality calls, or people you don’t actually enjoy working with, it’s not random. It’s your messaging, your visuals, and how clearly (or unclearly) you’re calling out your ideal client. 

We walk through real examples from our clients including how small tweaks in copy, visuals, and wording can completely change the type of people coming into your business. From who you call out on screen, to what’s happening in the background of your videos, everything matters more than you think. 

Then Terri breaks down how to hire the right people as you scale, including how to structure job postings, filter applicants efficiently, and why culture fit matters more than skill in the early stages of building a team. 

We also answer listener questions around Instagram Stories strategy, boosting posts, and how to think about organic vs. paid content moving forward.

In this episode, we cover:
• Why your current results are a reflection of your content
• How to attract better clients through clearer messaging
• The importance of visuals (not just words) in your content
• How to audit your content using outside feedback or AI
• How to structure job postings to attract the right candidates
• Why filtering applicants early saves massive time
• The difference between organic content vs. paid ads
• What’s currently working with Instagram Stories

Free Resource
Want help fixing your messaging so you attract better clients?
DM us on Instagram with “CONTENT” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down a few of the biggest shifts that can immediately change the trajectory of your business: raising your prices, offering more calls, and focusing on the right metrics.

We start with pricing and why charging more doesn’t just increase revenue, it actually leads to better clients, higher adherence, stronger results, and more referrals. If you’ve been undercharging, this is your sign to rethink it. 

Then we dive into one of the simplest growth levers most practitioners overlook: offering more calls. We break down the difference between outcome goals (getting clients) vs. process goals (offering calls), and why shifting your focus can dramatically increase your results. 

Terri also walks through how quarterly planning and data tracking can completely change how you run your business. Helping you identify bottlenecks, stay focused, and make better decisions instead of guessing your way forward. 

We also tackle a big misconception:
“Followers don’t equal clients.”
We break down why that statement is often misunderstood and why growing the right audience is still one of the fastest paths to more sales. 

Plus, we cover how to think about referrals and building relationships with in-person practitioners to grow your client base outside of Instagram.

In this episode, we cover:
• Why charging more leads to better clients and better results
• How to know when it’s time to raise your prices
• Why offering more calls is the fastest way to increase revenue
• Process goals vs. outcome goals (and why this matters)
• How quarterly planning helps you focus on what actually moves the needle
• Why more (and better) followers = more opportunities to sell
• The truth about “followers don’t equal clients”
• How to build referral relationships with other practitioners

Free Resource
Want help auditing your pricing or building a better sales process?
DM us on Instagram with “PRICING” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down what happens after a practitioner builds a strong one-on-one offer and starts asking the next big question: How do I scale this without hurting client results? 

We walk through the natural progression many health practitioners make as they grow, starting with a high-touch 1:1 model, then gradually evolving into a more leveraged hybrid offer that includes less one-on-one time, more structure, and often a community or group component. We talk about why this shift can improve profit, capacity, and client experience when it’s done at the right stage. 

Then Terri shares a behind-the-scenes leadership lesson around making hard decisions that are best for the business, not just what feels easiest or nicest in the moment. As a company grows, there has to be a shift from “what do I want to do?” to “what actually serves the business, the clients, and the team long term?” 

We also answer listener questions about:

• how to handle leads who share major struggles but seem low-commitment
• how to generate more content ideas without copying competitors
• how to handle spouse objections on sales calls
• when to take the call anyway versus when to cancel it 

In this episode, we cover:
• Why 1:1 is still the fastest path to $10K–$20K months
• How practitioners transition from pure 1:1 to hybrid delivery
• Why more experience lets you deliver better results in less time
• When Voxer, group support, and lower call volume can work well
• Why doing what feels best for you isn’t always best for the business
• How to challenge low-commitment leads with better questions
• How to use competitor content for inspiration without copying
• How to think through spouse objections on sales calls

Free Resource
Want help building an offer that scales without sacrificing results?
DM us on Instagram with “HYBRID” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re diving into two things many online coaches eventually face: how Instagram content is evolving and how to lead a remote team as your business grows. 

We start by breaking down what’s actually working right now with Instagram Stories. The strategy has changed a lot over the years, and the approach that used to require 20-30 stories per day is no longer necessary. We share why one strategic story per day, often just a simple photo with text and a clear call-to-action..is outperforming longer story sequences for many creators and clients. 

Then Terri pulls back the curtain on what it looks like to build culture inside a fully remote company. As teams grow and shift from contractors to full-time employees, communication, collaboration, and company culture require much more intentional leadership. We discuss the balance between efficiency and connection, and why strong remote culture becomes essential as companies scale. 

We also answer listener questions around pricing transparency on discovery calls, using ManyChat and automation in your DMs, handling pricing objections before a sales call, and how to structure discovery calls so prospects actually feel understood before you present your offer. 

1. In this episode, we cover:

• Why Instagram Stories have changed and what works now
• The “one story per day” strategy many creators are using
• How to batch and schedule stories for consistency
• The challenges of building culture in remote companies
• When to prioritize team collaboration over efficiency
• Why pricing shouldn’t usually be listed before a discovery call
• How ManyChat can help start conversations faster
• Why discovery calls require deeper questioning than DM conversations

If you’re growing your audience, starting to hire your first team members, or simply trying to run your business more intentionally, this episode will give you a practical look at what’s working right now.

Free Resource
Want help turning conversations into clients?
DM us on Instagram with “CLIENTS” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re talking about the thing many health professionals avoid the most, DM conversations  and why that avoidance is quietly costing you your business. 

If you’ve ever said, “Messaging people doesn’t feel aligned,” this episode is your wake-up call. Conversations build relationships. Relationships build clients. And clients build businesses. Avoiding DMs doesn’t make you ethical, it makes you invisible. 

We break down:

• How to structure daily conversations (new, current, and past leads)
• Why “getting clients without content” is the wrong question
• The real models for scaling past $20K months
• Why hiring a VA is often your first move
• Group programs vs. team-based scaling
• Whether ads are worth it (hint: it depends how you run them)

Terri also shares a behind-the-scenes leadership moment about building culture in a remote company and why feedback, collaboration, and high standards matter if you want to scale to eight figures. 

We also answer rapid-fire questions on:
• Scaling without burning out
• Getting visible beyond Instagram
• Why “easy money” marketing is dangerous
• Why every successful business still does the boring work

If you’re waiting for a way to grow without conversations, without content, without ads, or without discomfort… this episode is your reminder:

There are no shortcuts. You have to do the work.

Free Resource
Want help building a simple DM framework that converts?
DM us on Instagram with “DM” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, conversations, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down one of the biggest opportunities we’re seeing right now for health professionals: mini ads.. simple boosted Instagram posts that are generating massive audience growth and real client results when done correctly. 

We explain why this strategy works so well for B2C health businesses (and why copying business-coach marketing doesn’t), how some clients are seeing exceptional returns on small ad budgets, and why speed matters when social media strategies are working. 

Then Terri shares a powerful leadership lesson from behind the scenes at CCI: addressing the 1%. We talk about why great leaders correct small issues early, how unclear standards create team frustration, and why avoiding small conversations eventually creates big problems. 

We finish with rapid-fire Q&A covering shortcuts to leads, imposter syndrome, raising prices, and the reality that business growth still requires doing the work — even when everyone online promises easier paths. 

In this episode, we cover:
• What mini ads are and why they’re working right now
• How boosted posts differ from traditional ad setups
• Realistic ad spend and ROI expectations
• Why health pros shouldn’t copy B2B marketing strategies
• The leadership habit of addressing the “1%” early
• Why avoiding small feedback creates bigger issues later
• The truth about getting leads without effort
• How reps eliminate imposter syndrome
• When and why to raise your prices confidently

Free Resource
Want our free training on Instagram mini ads?
DM us on Instagram with “MINI ADS” and we’ll send it to you.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re diving into two of the most overlooked growth levers in business: re-engaging old leads and tracking your company like a real CEO. 

We start by breaking down why 80–90% of your audience won’t buy in month one and why that’s completely normal. Reuben walks through how to intentionally re-engage past leads, how much of your daily messaging should actually be follow-up (hint: more than you think), and why the fortune truly is in the follow-up. 

Then Terri pulls back the curtain on how we’ve formalized our weekly “state of the business” reporting  analyzing KPIs across the company, identifying bottlenecks, and making sure we’re solving the right problems instead of just good ones. We talk about the power of 10,000-foot visibility and why most founders are too reactive with their data. 

We wrap with rapid-fire Q&A covering:
• Am I being patient or tolerating underperformance?
• How do I stop over-customizing my services and resenting clients?
• How do I talk about results without feeling like I’m bragging?
• How do I protect my energy without killing momentum?

If you’ve ever felt stuck between working harder and working smarter, this episode will recalibrate you. 

In this episode, you’ll learn:
• Why most sales happen 2–6 months after someone follows you
• How to structure a simple re-engagement system
• Why follow-up should dominate your messaging volume
• How to track data weekly to lead like a CEO
• The difference between patience and avoidance
• Why structure prevents resentment in client delivery
• How boundaries expand momentum instead of shrinking it

Free Resource
Want help building a re-engagement system in your business?
DM Ruben on Instagram with “FOLLOW UP” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/