In this episode of Do The Work, we’re breaking down a hard truth most coaches need to hear: the clients you’re attracting are a direct reflection of your content.

If you’re getting the wrong leads, low-quality calls, or people you don’t actually enjoy working with, it’s not random. It’s your messaging, your visuals, and how clearly (or unclearly) you’re calling out your ideal client. 

We walk through real examples from our clients including how small tweaks in copy, visuals, and wording can completely change the type of people coming into your business. From who you call out on screen, to what’s happening in the background of your videos, everything matters more than you think. 

Then Terri breaks down how to hire the right people as you scale, including how to structure job postings, filter applicants efficiently, and why culture fit matters more than skill in the early stages of building a team. 

We also answer listener questions around Instagram Stories strategy, boosting posts, and how to think about organic vs. paid content moving forward.

In this episode, we cover:
• Why your current results are a reflection of your content
• How to attract better clients through clearer messaging
• The importance of visuals (not just words) in your content
• How to audit your content using outside feedback or AI
• How to structure job postings to attract the right candidates
• Why filtering applicants early saves massive time
• The difference between organic content vs. paid ads
• What’s currently working with Instagram Stories

Free Resource
Want help fixing your messaging so you attract better clients?
DM us on Instagram with “CONTENT” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down a few of the biggest shifts that can immediately change the trajectory of your business: raising your prices, offering more calls, and focusing on the right metrics.

We start with pricing and why charging more doesn’t just increase revenue, it actually leads to better clients, higher adherence, stronger results, and more referrals. If you’ve been undercharging, this is your sign to rethink it. 

Then we dive into one of the simplest growth levers most practitioners overlook: offering more calls. We break down the difference between outcome goals (getting clients) vs. process goals (offering calls), and why shifting your focus can dramatically increase your results. 

Terri also walks through how quarterly planning and data tracking can completely change how you run your business. Helping you identify bottlenecks, stay focused, and make better decisions instead of guessing your way forward. 

We also tackle a big misconception:
“Followers don’t equal clients.”
We break down why that statement is often misunderstood and why growing the right audience is still one of the fastest paths to more sales. 

Plus, we cover how to think about referrals and building relationships with in-person practitioners to grow your client base outside of Instagram.

In this episode, we cover:
• Why charging more leads to better clients and better results
• How to know when it’s time to raise your prices
• Why offering more calls is the fastest way to increase revenue
• Process goals vs. outcome goals (and why this matters)
• How quarterly planning helps you focus on what actually moves the needle
• Why more (and better) followers = more opportunities to sell
• The truth about “followers don’t equal clients”
• How to build referral relationships with other practitioners

Free Resource
Want help auditing your pricing or building a better sales process?
DM us on Instagram with “PRICING” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down what happens after a practitioner builds a strong one-on-one offer and starts asking the next big question: How do I scale this without hurting client results? 

We walk through the natural progression many health practitioners make as they grow, starting with a high-touch 1:1 model, then gradually evolving into a more leveraged hybrid offer that includes less one-on-one time, more structure, and often a community or group component. We talk about why this shift can improve profit, capacity, and client experience when it’s done at the right stage. 

Then Terri shares a behind-the-scenes leadership lesson around making hard decisions that are best for the business, not just what feels easiest or nicest in the moment. As a company grows, there has to be a shift from “what do I want to do?” to “what actually serves the business, the clients, and the team long term?” 

We also answer listener questions about:

• how to handle leads who share major struggles but seem low-commitment
• how to generate more content ideas without copying competitors
• how to handle spouse objections on sales calls
• when to take the call anyway versus when to cancel it 

In this episode, we cover:
• Why 1:1 is still the fastest path to $10K–$20K months
• How practitioners transition from pure 1:1 to hybrid delivery
• Why more experience lets you deliver better results in less time
• When Voxer, group support, and lower call volume can work well
• Why doing what feels best for you isn’t always best for the business
• How to challenge low-commitment leads with better questions
• How to use competitor content for inspiration without copying
• How to think through spouse objections on sales calls

Free Resource
Want help building an offer that scales without sacrificing results?
DM us on Instagram with “HYBRID” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re diving into two things many online coaches eventually face: how Instagram content is evolving and how to lead a remote team as your business grows. 

We start by breaking down what’s actually working right now with Instagram Stories. The strategy has changed a lot over the years, and the approach that used to require 20-30 stories per day is no longer necessary. We share why one strategic story per day, often just a simple photo with text and a clear call-to-action..is outperforming longer story sequences for many creators and clients. 

Then Terri pulls back the curtain on what it looks like to build culture inside a fully remote company. As teams grow and shift from contractors to full-time employees, communication, collaboration, and company culture require much more intentional leadership. We discuss the balance between efficiency and connection, and why strong remote culture becomes essential as companies scale. 

We also answer listener questions around pricing transparency on discovery calls, using ManyChat and automation in your DMs, handling pricing objections before a sales call, and how to structure discovery calls so prospects actually feel understood before you present your offer. 

1. In this episode, we cover:

• Why Instagram Stories have changed and what works now
• The “one story per day” strategy many creators are using
• How to batch and schedule stories for consistency
• The challenges of building culture in remote companies
• When to prioritize team collaboration over efficiency
• Why pricing shouldn’t usually be listed before a discovery call
• How ManyChat can help start conversations faster
• Why discovery calls require deeper questioning than DM conversations

If you’re growing your audience, starting to hire your first team members, or simply trying to run your business more intentionally, this episode will give you a practical look at what’s working right now.

Free Resource
Want help turning conversations into clients?
DM us on Instagram with “CLIENTS” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re talking about the thing many health professionals avoid the most, DM conversations  and why that avoidance is quietly costing you your business. 

If you’ve ever said, “Messaging people doesn’t feel aligned,” this episode is your wake-up call. Conversations build relationships. Relationships build clients. And clients build businesses. Avoiding DMs doesn’t make you ethical, it makes you invisible. 

We break down:

• How to structure daily conversations (new, current, and past leads)
• Why “getting clients without content” is the wrong question
• The real models for scaling past $20K months
• Why hiring a VA is often your first move
• Group programs vs. team-based scaling
• Whether ads are worth it (hint: it depends how you run them)

Terri also shares a behind-the-scenes leadership moment about building culture in a remote company and why feedback, collaboration, and high standards matter if you want to scale to eight figures. 

We also answer rapid-fire questions on:
• Scaling without burning out
• Getting visible beyond Instagram
• Why “easy money” marketing is dangerous
• Why every successful business still does the boring work

If you’re waiting for a way to grow without conversations, without content, without ads, or without discomfort… this episode is your reminder:

There are no shortcuts. You have to do the work.

Free Resource
Want help building a simple DM framework that converts?
DM us on Instagram with “DM” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, conversations, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down one of the biggest opportunities we’re seeing right now for health professionals: mini ads.. simple boosted Instagram posts that are generating massive audience growth and real client results when done correctly. 

We explain why this strategy works so well for B2C health businesses (and why copying business-coach marketing doesn’t), how some clients are seeing exceptional returns on small ad budgets, and why speed matters when social media strategies are working. 

Then Terri shares a powerful leadership lesson from behind the scenes at CCI: addressing the 1%. We talk about why great leaders correct small issues early, how unclear standards create team frustration, and why avoiding small conversations eventually creates big problems. 

We finish with rapid-fire Q&A covering shortcuts to leads, imposter syndrome, raising prices, and the reality that business growth still requires doing the work — even when everyone online promises easier paths. 

In this episode, we cover:
• What mini ads are and why they’re working right now
• How boosted posts differ from traditional ad setups
• Realistic ad spend and ROI expectations
• Why health pros shouldn’t copy B2B marketing strategies
• The leadership habit of addressing the “1%” early
• Why avoiding small feedback creates bigger issues later
• The truth about getting leads without effort
• How reps eliminate imposter syndrome
• When and why to raise your prices confidently

Free Resource
Want our free training on Instagram mini ads?
DM us on Instagram with “MINI ADS” and we’ll send it to you.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re diving into two of the most overlooked growth levers in business: re-engaging old leads and tracking your company like a real CEO. 

We start by breaking down why 80–90% of your audience won’t buy in month one and why that’s completely normal. Reuben walks through how to intentionally re-engage past leads, how much of your daily messaging should actually be follow-up (hint: more than you think), and why the fortune truly is in the follow-up. 

Then Terri pulls back the curtain on how we’ve formalized our weekly “state of the business” reporting  analyzing KPIs across the company, identifying bottlenecks, and making sure we’re solving the right problems instead of just good ones. We talk about the power of 10,000-foot visibility and why most founders are too reactive with their data. 

We wrap with rapid-fire Q&A covering:
• Am I being patient or tolerating underperformance?
• How do I stop over-customizing my services and resenting clients?
• How do I talk about results without feeling like I’m bragging?
• How do I protect my energy without killing momentum?

If you’ve ever felt stuck between working harder and working smarter, this episode will recalibrate you. 

In this episode, you’ll learn:
• Why most sales happen 2–6 months after someone follows you
• How to structure a simple re-engagement system
• Why follow-up should dominate your messaging volume
• How to track data weekly to lead like a CEO
• The difference between patience and avoidance
• Why structure prevents resentment in client delivery
• How boundaries expand momentum instead of shrinking it

Free Resource
Want help building a re-engagement system in your business?
DM Ruben on Instagram with “FOLLOW UP” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down two sides of business most health pros struggle with: creating freebies that actually convert and collecting payment without feeling like a bad person. 

We start by talking about freebies (or “value pieces”) why most practitioners massively overcomplicate them, how information overload hurts conversions, and why simple checklists, quizzes, and small wins outperform long textbooks every time. We share real examples from our own business where the simplest resources converted better than the most polished ones. 

Then we shift into a harder but necessary conversation: what happens when clients don’t pay you. We talk about the difference between being a practitioner and being a business owner, why being overly empathetic can hurt your company, and when it’s appropriate to be direct, firm, and even involve collections. If you work for yourself, this is part of the responsibility especially once you have a team relying on you. 

We wrap up with listener questions around content repetition, awkward sales calls, imposter syndrome, niching down, why business feels hard at every level, and why comparing yourself to others online is one of the fastest ways to burn out. 

In this episode, we cover:
• Why simple freebies outperform “perfect” ones
• What makes a value piece actually convert
• How many freebies you need to give out weekly to grow
• Why practitioners struggle to collect payment
• How to separate empathy from business decisions
• When collections are appropriate (and necessary)
• Why sales calls feel awkward and how to get better
• How to deal with imposter syndrome using real proof
• Why business never feels “easy” and why that’s normal

Free Resource
Want help creating a simple freebie that actually converts?
DM Terri on Instagram with “FREEBIE” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re diving into two of the most important skills every coach must develop to scale: pricing confidently and leading with standards and not comfort. 

We start by breaking down why so many new entrepreneurs undercharge, how to build a “ladder of belief” as you raise your prices, and the real pricing ranges we see health professionals charging inside our programs. We talk market research, confidence reps, and why cheap offers don’t actually make selling easier. 

Then we shift into something most founders avoid: call-out culture. Terri shares how learning to call your team higher.. early, clearly, and consistently is one of the hardest but most necessary parts of building a sustainable company. We unpack why avoiding hard conversations damages culture long-term, and how great leaders hold the standard at 1%, not when it’s already broken. 

Finally, we answer listener questions on raising prices without losing clients, personal habits that create business success, what we won’t do for money anymore, and what “working smarter” actually looks like in practice. 

In this episode, we cover:
• Why most coaches undercharge at the beginning
• Realistic pricing ranges for health coaching offers
• How to raise prices with confidence (without losing leads)
• The “ladder of belief” framework for pricing growth
• What call-out culture actually means in leadership
• Why avoiding hard conversations hurts your business
• The habits that separate entrepreneurs from hobbyists
• What we refuse to do anymore, even if it makes money
• The difference between good work vs. high-leverage work

Free Resource
Want help dialing in your pricing and positioning?
DM Terri on Instagram with “PRICING” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

In this episode of Do The Work, we’re breaking down what’s actually working right now in online business from Instagram content trends, to the behind-the-scenes financial realities that determine whether your company survives long-term. 

We start with the content plays we’re seeing perform best on Instagram in this season: simple B-roll with clear text, swipe-worthy carousels, story engagement shifts, and the 80/20 balance of building trust vs. selling. We also share a free resource with content prompts that have booked real sales calls for our clients. 

Then Terri pulls back the curtain on one of the most important (and least talked about) topics for coaches scaling past $10K–$20K months: profit margins. We explain why a 30% margin is the goal, how businesses get bloated as they grow, and why pruning is sometimes required to protect the long-term health of the company. 

Finally, we dive into listener questions on why consistent posting doesn’t guarantee leads, why sales calls stall, how to stop tying pricing to self-worth, what systems reduce stress, and what founders should actually delegate as they scale. 

In this episode, we cover:
• What content is trending on Instagram right now
• How to make B-roll and carousels convert (without being wordy)
• The 80/20 rule of trust-building vs. selling
• Why a 30% profit margin protects your business
• What to trim when your company gets bloated
• Why posting alone doesn’t create leads (conversations do)
• How to stop hearing “I need to think about it” on sales calls
• Pricing based on value, not self-worth
• Systems and delegation that reduce stress as you scale

Free Resource
Want 5 proven content prompts that have booked calls for our clients?
DM us on Instagram with “CONTENT PROMPTS” and we’ll send them over.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/