My guest this week is Kendall Strampel, but you might know her as Fears to Fit. Kendall struggled with an eating disorder in high school and found bodybuilding as a way to break the cycle and learn to love her body. At 18, she got certified as a personal trainer, and she started an instagram account to document her journey in recovery from her ED and her journey through bodybuilding. Her instagram soon began gaining popularity and she began receiving requests from other young women asking for coaching. Once Kendall realized she could generate an income from this, she moved to California and launched her coaching business. She now not only takes fitness clients, but she also is a business coach for other coaches.

In this episode, Kendall is going to talk about how to nurture your clients and build your online business from the ground up.

Here are some key takeaways from the episode:

• Be yourself. It’s really important to build trust online and build a rapport by a. Educating them and b. Showing you’re an authority in that niche. If you really want to resonate with people, be human. Be yourself. Find what makes you different. Set yourself apart with your personality. 
• Track your leads. Nurture everyone as if they were a potential client. Find out who they are, build trust, and build rapport. It might take time, but if someone needs your help, track them and follow up with them.
• Instagram. How you can use instagram stories and their functions to grow your business, attract your ideal clients, and build your audience. Kendall will also share her specific method for funneling her audience into email sequences and “cross-pollinating.” 

Connect with Kendall:

Instagram: @fearstofit

Are you afraid to feel like you’re being a copycat? Do you want to learn how to stand out as who you are and use your zone of genius in your business?

My guest today is Bri Seeley, Google’s top-ranked entrepreneur coach. Bri helps people tailor-make their businesses to monetize their genius. Being an entrepreneur is quite literally part of Bri’s DNA and part of who she is. Raised by an entrepreneur, she grew up helping with the family business. Naming freedom as her top core value, Bri has always resonated with entrepreneurship and the freedom it provides.

In this episode, Bri is going to talk about how to show up in all aspects of your life as your unapologetic self, how to understand yourself so that you can find the path that works best for you, and finding your zone of genius.

Remember: there isn’t just one way up the mountain. There are hundreds of ways up the mountain. Some are hard, some are easy. Which path is best for you?

Here are some key takeaways from this episode:

• What is the zone of genius? The sweet spot between what you’re good at, what you enjoy, and something that comes easily to you. 
• Which path is right for you? How do you approach risk? When do you leave your “real” job to start your entrepreneur journey? Are you hyper-systemized, or do you go with the flow? There is no right answer. It’s different for everyone! 
• Know yourself. You cannot show up in your business, personal life, or relationships as your unapologetic self if you don’t know who you are or what you want. Know yourself well enough what aligns for you, what works for you, what feels right to you. You have to be willing to do the work to understand what your flavor of entrepreneurship is. 

CONNECT WITH BRI:

www.briseeley.com

Instagram:  @briseeley

Are you feeling like a deer in the headlights when it comes to marketing? Wondering where to start, or where your next step should be? This episode is for you.

My guest this week is Tara, an online marketing expert and agency owner. Tara’s original dream was to get a PhD in psychology, but decided midway through earning her bachelor’s degree, decided that it wasn’t for her. She graduated from college and looked for jobs in the marketing industry with no luck. She ended up starting her own web design company and quickly started being found on google with clients. 

In this episode, Tara is going to dispel common marketing myths, and teach you how to be confident with your online presence.

Here’s what we can learn from Tara:

• You cannot have a business or online presence if you’re afraid of being judged. Fear of judgement is incredibly human, but if you’re going to be afraid and allow that fear to stop you, then you won’t get anything done and it will negatively affect your marketing and business. When you feel afraid, summon the courage and confidence of a child (or even you younger, more carefree and naive self!)
• What to have on your website or social media profile to attract your ideal client. If you call out what someone has already experienced, they are more likely to connect with you. It’s important to repel people as well. Be really clear on who your people are. Don’t be afraid to niche down your audience. 
• Resistance: How to differentiate between the resistance that comes from discomfort and the resistance that comes from that which does not align with your values. 

CONNECT WITH TARA:

Instagram: @iamtarawilder

Website: www.tarawilder.com

Podcast: Unforgettable Online Marketing Podcast

Today we’re going to target online entrepreneurs and hopefully give you all something you can implement right away in your businesses.

My guest today is Olley Thorpe. Olley runs a Social Media Marketing agency in the U.K. He studied motion graphics & animation in college while working at a shoe shop, but in his final year of college… he quit. His cousin referred him for a job, and despite not being qualified for it, he interviewed and got it (it’s not who you know, it’s what you know!). During this time, he got really into fitness, and decided to become a personal trainer. His attention shifted from going to the gym to learning about the gym, and as soon as he got his qualification, he gave his notice at his job, and got a job working at a gym. But even that left him feeling like there was no room for growth, so he started freelancing, both with video editing and even personal training, and thus began the leap into the entrepreneur, online sphere.

In this episode, Olley and I talk about content creation, platforms (especially YouTube), equipment, and more.

So what can we learn from OIley?

• Don’t be afraid to get another job in addition to working on your business. No matter what you do, the 9-5 isn’t going anywhere. Even in this COVID-19 world, if you put yourself out there, you can get a job. If you’re working in a job you don’t like, you have an incentive to get out of it. Even if you work two days a week at a coffee shop, it’s something. If your business is not succeeding, you can always find something. 
• Repurpose your content. Be strategic with your content and figure out ways you can document and create. Find a platform that you want to dominate. To grow on that platform, you need to speak directly to your ideal client. 
• Olley’s equipment tips: Cameras, mics, computers, lighting,drones… they are important and can even be a talking point in their business. But equipment is not everything. If  you want to create content, save up for a camera, and then once you buy it, you don’t know how to use it, what good is that? Start small (even with your iphone!), and grow your equipment as your business grows.

CONNECT WITH OLLEY:

Olley Thorpe on Youtube

Olley Thorpe on Instagram: @OlleyThorpe

Let’s talk mindset!

Dean has a background in health & fitness and has been in the industry for about 12 years. He met Todd while working in gyms. After living as an elite athlete, he realized that being strict about your eating, exercising, and lifestyle is not the right way to live. Todd’s story is very different. He struggled growing up with a tumultuous childhood and drug addiction. He finally decided that enough was enough, and quit doing drugs cold turkey and finally realized that change comes from within. Dean is the extrovert and Todd is the introvert, but it is in their opposite personalities that they create the perfect balance in their partnership.

So what can we learn from Todd & Dean?

• The easiest way to sabotage your success is to compare where you are to where your idol is.
• You have to be a fool before you become a master. You have to be ok with making mistakes. 
• The biggest sale that you’ve got is YOU. Sell yourself on the value of your services every day. Stop trying to impress your prospect. Instead, focus on assessing how you can provide value to them. You are there for them.

CONNECT WITH TODD & DEAN:

https://www.aofoundations.com/

Sometimes we dive too deeply into the strategical, tactical side of business, but this episode is going discuss the mindset and spiritual side of the spectrum 

My guest this week is Dan Mendilow. Dan is a Mindset Mentor & Coach and self-proclaimed “Leader-maker”.  He helps people to get out of their own ways, and have the correct energy, psychology, and self-trust to unleash their genius not only into their business, but into their life.  

Dan was born in Jerusalem, Israel but raised in New Jersey and struggled to fit in, going so far as to reject his heritage and culture at the age of 3. For as long as he can remember, he struggled with depression and self-loathing. In school he was bullied and had difficulty making friends. As an adolescent and young adult he found himself suicidal and addicted to drugs and alcohol until he hit rock bottom and decided he needed to change. Dan tried studying Psychology and Cognitive Science, and even tried therapy and found it all to be slow, basic, outdated, and boring. He eventually found neurolinguistic programming, hypnosis, and positive psychology and things finally changed. He found spirituality and was able to build a multiple six-figure business once he truly embraced who he was and completely changed his mindset and what he believed life should be. 

So what can we learn in this episode from Dan?

• Success is 80% mindset 20% mechanics. Knowing is not simply enough. 
• You can’t live a life that is not yours. How you’ve been does not need to be how you are. 
• You need to both learn and unlearn. What are the rules you have been living under? Guess what. There are no rules. 
• Ask yourself who you are. What you get in life comes from who you are. What you do comes from who you are

CONNECT WITH DAN:

Instagram: @danmendilow

www.danmendilow.com

My guest this week is Kandice Lea, an online wellness business coach. Kandice started her entrepreneur journey at 19, but she always knew she wanted to be self-employed. She got her cosmetology license but felt unhappy and burned out working for someone else. That’s when she decided to finally fulfill her dream of opening her own salon, which ended up being super lucrative and successful. But after 7 years, a shoulder injury prevented her from styling hair, and as a result, she dove into the online entrepreneur sphere, and the rest is history. 

So what can we learn from Kandice?

• Being an entrepreneur is less like a job and more like a mission. Most entrepreneurs feel a pull, or a drive, or a deep inner desire that they are destined for something. 
• Your dreams have to be bigger than your fears. Diving in is scary. There are a lot of unknowns. But you have to press on if your dream is worth it. 
• Show up in the online space. Put yourself out there, even if it makes you uncomfortable. The more visibility, the better. Have conversations with your followers and use that for your captions. Look at your insights and see what posts did the best, and then reuse and repurpose old content on your instagram, facebook, and emails. 

CONNECT WITH KANDICE:

Instagram: @kandiceleaco

My guest this week is Keri Ford, a high performance life coach. What’s a high performance life coach, you ask? Keri helps people (mostly women) elevate their life in all regards: health, wealth, relationships, fitness, and overall wellness. 

Keri feels like she has lived 10 different lives. She got her degree in Advertising & Graphic Design at the University of Delaware, but after joining the workforce, she found herself struggling with her weight and with disordered eating, and feeling purposeless, unfocused, tuned out, and unfulfilled, despite having a cool job. So she quit her job, packed up, and moved to L.A. Her parents, after helping her pay for her college education and watching her work her butt off in a competitive major, were completely dumbfounded.

She got her certification in personal training in 2008. She was able to get her foot in a gym and shadowed celebrity trainers. All the pieces fell into place, and after doing nutrition and fitness coaching, she discovered the mindset behind the behaviors and the light bulb went on.

So what can we learn from Keri’s story?

• Most people don’t understand. Sometimes you need support from other entrepreneurs who also feel like the black sheep in their families
• Find your voice, and find your why. When you find your value and your purpose, you can then share it with others.
• Hire a coach to call you out on your own BS. Having awareness is one thing, but making changes and creating new habits based on that awareness is another.

CONNECT WITH Keri

Instagram: @elevatewithkeri

www.elevatewithkeri.com

My guest this week is online fitness coach, Jon Mango. Growing up, Jon was never all that interested in academics, but he had a passion for fitness. Growing up, he quit things easily, but fitness taught him how to stick to things, regardless of the obstacles. That grit, persistence, and mental fortitude he achieved thorough fitness helped him create the business and lifestyle he wanted.

In this episode, we examine how to channel your focus and energy into one thing, how to work smarter, how to track your metrics, and how to implement consistent systems to grow and scale your business.

CONNECT WITH JON:
Instagram: @jonmango

My guest today is my good friend, Courtney Marie. Courtney started as a fitness coach, but she pivoted into a totally different sphere and is now a web designer for Kajabi users.

Her entrepreneur journey started way back in 2014 in network marketing. She went to college for advertising & PR, but quickly decided she didn't really enjoy it. Her passion was fitness, which led her to network marketing. A year later, she moved to California and became a personal trainer, but she still wanted more. She started fitness coaching online, while also working at Kajabi and having a side hustle as a Virtual Assistant. Ironically... her side hustle as a VA is now her "main hustle."

In this episode, Courtney talks candidly about her passion for fitness, her own struggles with depression, weight, and not fitting in, mindset, systems, outsourcing, and so much more.

Get in touch with Courtney on Instagram:
@courtneymarie.me