This week on Bridge the Gap, Josh and Lucas sit down with Traci Bild, Chief Visionary Officer at Bild & Co. Traci shares actionable insights on how senior living operators can redefine sales, optimize marketing, and fill communities faster with a segmented approach. Learn why the traditional salesperson role may be disappearing, how to manage leads efficiently, reduce burnout, and leverage technology and outsourced solutions for maximum occupancy.

This week we cover:

• Why traditional sales in senior living is no longer enough
• How marketing has evolved faster than sales
• Segmented sales models and outsourced solutions
• Storytelling, brand identity, and influencer marketing for senior living

Meet the Hosts:

Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/ 

Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/ 

Connect with Our Guest

Traci Bild

Hear Traci on BTG Network.

Produced by Solinity Marketing.

Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity.

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