Are You Building Your Strategy or Just Chasing Tactics?

In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.

Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.

In this episode, we cover:

• Why long-term strategy must come before tactical execution
• The risks of relying on growth hacks and disjointed marketing efforts
• How segmentation, targeting, and positioning are still your best tools
• The role of technology in supporting (not driving) your strategy
• The value of studying human decision-making in B2B marketing

If you’re ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.

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Connect with Mark:

• LinkedIn: https://www.linkedin.com/in/remarkablemark/  
• Twitter: https://x.com/re_mark_able  
• Company website: https://modernrevenuestrategies.com/  
• Book: https://modernrevenuestrategies.com/book/  
• Podcast: https://podcasts.apple.com/us/podcast/the-b2b-growth-blueprint/id1737241188 

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• YouTube: https://youtu.be/oiLIGsgKOlI 

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