One of the most unhelpful small business marketing tips I hear is ‘pick a niche’. 

But you can’t really ‘pick’ a niche - because your niche will pick you!

In this episode of the Courageous Content Podcast you’ll learn: 

• Why ‘client avatars’ are unhelpful
• What makes a great small business niche 
• Why coaches struggle with finding a niche 
• Why you can’t ‘choose’ a small business niche

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How to launch a 1-2-1 service (and yes you need to launch!) (podcast)

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