Journals play an important role for academics. They disseminate new knowledge and separate good from bad research. They also signal competencies, reputation, and standing. Publishing in certain journals often means your work is more rigorous. It may also mean your work is more visible and gets cited more often. Plus, having your work appear in certain journals can be an important prerequisite for career advancement and it can literally affect your salary. Yet of course, these different functions can be evaluated in different ways. Not all journals score equally high or low on all these different aspects. Determining which journal is "good" or "top" becomes a complicated multidimensional riddle. We decided to ask Jason Thatcher. He is one of the most prolific authors of journal papers our field has ever seen and he has served as reviewer or editors on most if not all of them. We try to develop a simple 2x2 decision tool that helps authors identify journals that are both rigorous and prestigious, that are good for the research we do and good for our careers as well. References AIS College of Senior Scholars. (2023). Senior Scholars' List of Premier Journals. Association for Information Systems, https://aisnet.org/page/SeniorScholarListofPremierJournals. Lowry, P. B., Moody, G. D., Gaskin, J., Galletta, D. F., Humpherys, S. L., Barlow, J. B., & Wilson, D. W. (2014). Evaluating Journal Quality and the Association for Information Systems Senior Scholars' Journal Basket Via Bibliometric Measures: Do Expert Journal Assessments Add Value? MIS Quarterly, 37(4), 993–1012. Dennis, A. R., Valacich, J. S., Fuller, M. A., & Schneider, C. (2006). Research Standards for Promotion and Tenure in Information Systems. MIS Quarterly, 30(1), 1–12. Abbasi, A., Parsons, J., Pant, G., Liu Sheng, O. R., & Sarker, S. (2024). Pathways for Design Research on Artificial Intelligence. Information Systems Research, 35(2), 441–459. Rai, A. (2017). Editor's Comments: Seeing the Forest for the Trees. MIS Quarterly, 41(4), iii–vii. Recker, J. (2020). Reflections of a Retiring Editor-in-Chief. Communications of the Association for Information Systems, 46(32), 751–761. Agarwal, R., & Lucas Jr., H. C. (2005). The Information Systems Identity Crisis: Focusing on High-Visibility and High-Impact Research. MIS Quarterly, 29(3), 381–398. Applegate, L., & King, J. L. (1999). Rigor and Relevance: Careers on the Line. MIS Quarterly, 23(1), 17–18. Rai, A. (2017). Editor's Comments: Avoiding Type III Errors: Formulating IS Research Problems that Matter. MIS Quarterly, 41(2), iii–vii.