How Wellness Content Fuels Conspiracies

What starts as a search for natural living or homegrown veggies can slowly become something else entirely.

In this episode, we follow the personal story of Kavisha Pillay, a digital ethics expert who unexpectedly found herself pulled into the “tradwife” aesthetic while simply exploring homesteading and wellness content online. We explore how seemingly wholesome spaces—like DIY cleaning tutorials and sourdough baking videos—can become subtle entry points into conspiratorial thinking, anti-feminism, and radical ideologies.

Helping us unpack the cultural context is Catherine Rottenberg, professor of sociology and author of The Rise of Neoliberal Feminism, who explains why traditional gender roles are resurging online—and why they’re more complicated than they appear.

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Also check out our companion podcasts, This Week in Outrage and Outrage Science Bites.

Intro music and outro music by Michael Ramir C.

Many thanks to my co-editor and co-director, Austin Chen.