Service pages are a great way to build credibility and engagement online. Michael and Chris discuss how to optimize service pages for SEO:

- Make Service Pages More than Minimum Length - Use Both Technical and User-Friendly Service Keywords - Answer Real Customer Questions in Service Q&As - Build and Link to Sub-Service Pages - Avoid Salesy CTAs

For more on the tools and tips in this episode, visit: https://www.dodgeballseo.com/.

Michael and Chris are ready to talk about search advertising. Here's how to plan a successful paid search campaign:

- Use Bottom Funnel and Middle Funnel Keywords - Give People a Reason to Click - Make Sure You're Measuring Everything That Matters - Drive Traffic to Unique Landing Pages - Make Follow-Up a Priority

For more on the tools and tips in this episode, visit: https://www.dodgeballseo.com/ https://www.callrail.com/ https://www.phonewagon.com/

Blogging for SEO comes down to simple actions you can take with each blog to improve search rankings. Michael and Chris discuss how to:

- Create Helpful, Valuable Blogs - Blog for Your Audience, Not Your Peers - Answer Questions Your Customers Ask - Use Real Insights in Every Blog - Make Blogs Personal to Pain Points

For more on the tools and tips discussed in this episode, please visit https://www.dodgeballseo.com.

Michael and Chris are back to discuss how to create strong video marketing content. Here's what they suggest:

- Use Popular Content Formats (Hot Topics, How-Tos, and More) - Create Videos for Your Audience - Answer Customer Questions with Video - Give Away Knowledge in Video Content - Address Customer Pain Points Using Video

For more on the tools and tips discussed in this episode, please visit https://www.dodgeballseo.com.

When advertising on social media, don't waste time and money. In this episode, Michael and Chris discuss some social media ad best practices:

- Advertise Using Key Target Audience Data - Choose the Best Platform for Social Ads - Use Headlines that Focus on Future Benefit or Current Pain - Use Images the Stop the Scroll - Set Specific Social Ad Goals (and Track Them)

For more on the tools and tips discussed in this episode, please visit: https://www.dodgeballseo.com/ https://www.bullhornmedia.tv/ https://www.analytics.google.com/

Optimizing YouTube for SEO means improving your chances of showing up in the world's 2nd biggest search engine. In this episode, Michael and Chris discuss how to:

- Use Keywords to Optimize YouTube - Complete Your YouTube Profile for SEO - Use Subtitles and Captions to Optimize YouTube - Use High-Quality Custom YouTube Thumbnails - Use YouTube Playlists to Improve SEO

For more information on the tools and tips mentioned in this episode, visit: https://www.dodgeballseo.com.

Email marketing is versatile, and it's important to use it strategically. In this episode, Michael and Chris discuss how to plan email marketing to get results.

- Use Cold Email Sequences for Prospecting - Nurture Audiences and Cross-Promote with Email Newsletters - Promote Products and Services by Category with Ecommerce Emails - Use Email Automation to Close Sales and Orders - Grow Your Email List with Valuable Content

For more information on the tools and tips mentioned in this episode, visit https://www.dodgeballseo.com/.

Optimizing LinkedIn pages for SEO is a smart way to grow your business. In this episode, Michael and Chris discuss how to make your LinkedIn stand out for search:

- Choose and Use Keywords for Your LinkedIn Tagline - Write a Detailed LinkedIn "About" Section - Update LinkedIn Regularly with Fresh Content - Keep Your Company LinkedIn Updated and Accurate - Choose High-Quality Images for Your Company LinkedIn

For more information on the tools and tips mentioned in this episode, visit: https://www.dodgeballseo.com/.

Online marketing KPIs go beyond impressions and clicks. In this episode, Michael and Chris recommend some digital marketing KPI best practices:

- Set Analytics Priorities - Use Google Analytics Goals - Pick Your Marketing KPIs for Better ROI - Create Marketing Dashboards - Develop Awareness Across Your Organization

For more information on the tools and tips mentioned in this episode, visit: https://www.dodgeballseo.com/

Google Core updates can make SEO and website conversions more complicated. Here's what Michael and Chris recommend for consistent site performance:

- Fresh, Steady, Relevant Content Is Critical - Monitor and Work to Improve Your Page Speed - Use Best Practices for Access and Usability - Monitor and Understand Changes in Traffic - Be Mobile-Ready

For more on the tools and tips discussed in this episode, visit: https://developers.google.com/speed/pagespeed/insights/ https://www.dodgeballseo.com/