A great landing page can generate leads and improve search rankings. Here's what Michael and Chris recommend for website landing pages that convert:

- Create a Good Landing Page CTA - Put Forms and Contact Info "Above the Fold" - Use Social Proof on Your Landing Pages - Use Video on Landing Pages - Get Rid of Distractions

For more information on the tools and tips in this episode, please visit https://www.dodgeballseo.com/

Keyword use is important for SEO, but keyword mistakes hurt search engine rankings. In this episode, Michael and Chris discuss how to avoid common keyword mistakes. They'll cover:

- Keyword Stuffing and Other Outdated Tactics - Only Focusing on Visible Text - Sites that are Still Not Mobile Friendly - Skipping the Anchor Text - Schema Unavailable

For more information on the tools and tips in this episode, please visit https://www.dodgeballseo.com/.

"Email marketing will never die. In this episode, Michael and Chris discuss why email marketing matters, and how to use it effectively. They'll cover:

- Learning Customer Email Preferences from Analytics - Segmenting Your Email Audiences - Automating Key Email Sequences - Planning Email Content Efficiently - Integrating Email with Site Content

For more on the tips and tools used in this episode, visit: https://www.dodgeballseo.com/

There are many strong SEO tools, but which ones are best for your business? In this episode, Michael and Chris discuss some SEO tools they use, and how to get the most out of them. They'll cover:

- How to Choose and Use SEO Tools - SpyFu Overview: Pros and Cons - SEMRush Overview: Pros and Cons - Keywords Everywhere: Pros and Cons - Raven Tools: Pros and Cons - Google Keyword Planner

For more information on the tools and tips in this episode, visit: https://www.spyfu.com/ https://www.semrush.com/ https://www.keywordseverywhere.com/ https://www.raventools.com/ https://ads.google.com/home/tools/keyword-planner/ https://www.dodgeballseo.com/ 

Social media advertising is different from other online advertising, but how? In this episode, Michael and Chris discuss the purpose and focus of social ads, including:

- How Social and Paid Search are Different - How Social Ads Differ from Social Content Marketing - Social Advertising for Brand Awareness - Social Advertising for Audience Growth and Nurturing

For more information on the tools and tips in this episode, visit: https://www.dodgeballseo.com/

Local SEO helps people find "businesses near me". In this episode, Michael and Chris discuss improving local SEO. Here's what they recommend:

- Make Websites Mobile and User Friendly - Grow Reviews at Google My Business (GMB) - Improve Site Speed and Security - Manage and Update Critical Business Information - Get Local Links and Listings

For more information on the tools and tips in this episode, visit: https://www.podium.com/ https://developers.google.com/speed/pagespeed/insights/ https://www.dodgeballseo.com/

A new year is just around the corner! In this episode, Michael and Chris predict SEO trends to watch in 2021. They'll discuss:

- BERT/Smarter Search Bots - Keyword Tool Reliability - Time Needed to Rank Pages - Alternative Search Engines

For more on the tools in this episode, visit: https://www.spyfu.com/ https://www.semrush.com/ https://www.dodgeballseo.com/

Domain authority is score (from 1-100) that sums up how valuable your site and content are. In this episode, Michael and Chris discuss improving domain authority with:

- Inbound Links - Site Architecture - Social Media - Listings - Networking/PR

For more on the tools in this episode, visit: https://www.semrush.com/ https://www.google.com/business/ https://www.quora.com/ https://www.wikipedia.com/ https://www.dodgeballseo.com/ 

Managing your online presence is critical to effective healthcare marketing. In this episode, Michael and Chris discuss reputation management using:

- Website Design - Listings/Directories - Reviews - Off-Site Audits

For more on what we discussed in this episode, visit: https://www.healthgrades.com/ https://www.google.com/business/ https://www.dodgeballseo.com/

If your healthcare company has not shifted to a consumer-driven business model, new patient acquisition will falter. In this episode, Michael and Chris discuss how to fill those gaps:

• Utilizing a Website
• Never Missing Calls or Emails
• Streamlining Scheduling
• Training Staff in Sales, Marketing, and Customer Service

For more on the tools discussed in this episode, visit:

Zapier: https://www.zapier.com/ 

ScheduleOne: https://www.scheduleone.com/

Calendly: https://www.calendly.com/ 

DodgeballSEO: https://www.dodgeballseo.com