Each type of digital ad helps you meet different performance marketing goals. In this episode, Michael and Chris discuss the most effective online advertising methods. They'll cover:

- Why Internet Advertising is So Effective - Text Ads and Their Benefit for Paid Search - Why to Invest in Retargeting Ads - Banner Ads: Why Affinity Matters - Product Ads: When to Use Them - Social Ads: How They Boost Results

For more information on the tools and tips in this episode, visit https://www.dodgeballseo.com/

There are numerous Key Performance Indicators (KPIs) that tell you how your marketing is going. In this episode, Michael and Chris discuss:

- How to Decide What Metrics Matter - How to Use Your Sales Funnel to Choose KPIs - Marketing Actions You Can Track (And How to Measure Them) - Strategies to Avoid - How Marketing Metrics are Tied to Channels and Campaigns - 3 Ways to Gauge Your KPIs for Relevance

For more marketing and SEO tips, visit https://www.dodgeballseo.com. 

Choosing a Content Management System (CMS) can be stressful without expert guidance. In this episode, Michael and Chris discuss how to pick a CMS for your business, and what features to look for. They'll cover:

- Pros and Cons of Craft CMS and Wordpress - Why Page Speed is King - Why Hosting Matters - How to Adapt CMS Pages for Better Performance

For more about the tools and resources discussed in this episode, visit: Wordpress: https://www.wordpress.com Craft CMS: https://www.craftcms.com Google Page Speed Tool: https://developers.google.com/speed/pagespeed/insights/

Significant insights about your competitors' digital marketing and SEO performance are publicly available. In this episode, Michael and Chris discuss the importance of tracking the following competitor metrics:

• SEO Keyword Performance
• Online Reviews
• YouTube/Video Marketing
• Inbound Links
• Social Media Engagement
• Online Marketing Performance Over Time

For more information about the tools discussed in this episode, visit:

1. SEMRush: https://www.semrush.com/
2. SpyFu: https://www.spyfu.com/

Keywords are the building blocks for a successful SEO and online marketing. But how do you know where to start? In this episode, Michael and Chris discuss:

• The Benefits of Keyword Tools (and Which Ones to Use)
• Google Suggest
• Competitor Keyword Research (and How to Do It)
• Keywords Everywhere: the Browser Add-On with Keyword Insights
• How Google Ads (AdWords) Can Help
• How Regional and National Searches Factor In

For more information about the tools discussed in this episode, check out:

SEMRush: https://www.semrush.com/ SpyFu: https://www.spyfu.com/ Google (Suggested Search Terms): https://tinyurl.com/yaqaqt6x Keywords Everywhere: https://www.keywordseverywhere.com/ Google Ads (AdWords) Keyword Tool: https://ads.google.com/home/tools/keyword-planner/ Quora: https://www.quora.com/ AnswerThePublic: https://answerthepublic.com/